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Palm Beach  Society News  Pages 1 
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Black Tie International:
American Cancer Society's 54th Annual Black & White Ball

 Donald Trump, Julie Reveley, Rob Reveley

 Donald Trump, Julie Reveley, Rob Reveley
Photo by:  Lucien Capehart Photography


American Cancer Society’s 54th Annual
 Black and White Gala Reflects Mission
and Fight  Reminiscent of Truman Capote’s Ball

Over 400 people packed the Grand Ballroom at The Mar-A-Lago Club on Friday, February 3, 2012, to celebrate the living and giving of the American Cancer Society at the 54th Annual American Cancer Society Gala in Palm Beach. “The Black and White Ball,” modeled after the famous event created by Truman Capote in the 1960s.

The celebration was made possible by the leadership of Julie and Rob Reveley, Patrick Park, Patty Myura, Tom Quick and countless loyal donors from the Island of Palm Beach community. The event showcased dramatic décor to emphasize the American Cancer Society’s lifesaving mission to find a cure for cancer and help those living with the disease today.

Due to the hard work of the Palm Beach Chairmen, Board Members and Volunteers, the American Cancer Society’s Island of Palm Beach Unit has already raised more than $1.2 million for the fight against cancer, while keeping administrative expenses under 4% and fundraising expenses under 18%, reinforcing the American Cancer Society’s strong commitment to maintaining the lowest administrative costs and being exemplary stewards of donors dollars.

Considered one of the highlights of the Palm Beach social season, this year’s Gala was chaired by the Reveleys, loyal supporters of the American Cancer Society for the past two decades. From 2005-2009, Mr. Reveley served as Chairman of the Board for the American Cancer Society’s Island of Palm Bach Unit, raising millions of dollars for the fight against cancer. In addition to serving on the Board for more than 12 years, Mr. Reveley has a strong personal commitment to the organization because he is a cancer survivor himself.

“For 54 years the American Cancer Society has been raising critical funds right here on Island of Palm Beach and tonight we celebrate the incredible accomplishments this organization has made in the fight against cancer,” noted Rob Reveley at the podium. “As your chairmen, Julie and I want to draw your attention to the fact that the American Cancer Society is a serious custodian of every dollar donated to its mission. Not only is the American Cancer Society available to help cancer patients 24 hours a day 7 days a week but, aside from the U.S. government, it is still the largest funder of cancer research. As we continue the fight to find a cure for this disease that affects us all, we want to thank everyone here with us in this room this evening. We treasure all of you and your gifts.”

Upon arrival at the majestic estate, guests were greeted by jazz trio Urban Gypsy. As guests made their way down the grand staircase for the poolside reception, they enjoyed dancing entertainment provided by Rum and Coffee from Miami, professional performers donned in black and white for
the occasion.

“The ballroom was spectacular,” noted Tom Quick, chairman of the board of trustees, who also served as emcee for the evening‘s auction. The setting, created by Bruce Sutka, revived the extravagant “Black and White Ball” made famous by Truman Capote over five decades ago and included black and white striped linens, black and white feathered plumes and an elegant black and white stage. “The event’s cutting edge vibe reinforced the strides the American Cancer Society is making in the fight against cancer,” Quick explained.

A highlight of the evening was a live auction featuring a watch donated from Tiffany & Co., modeled by Megan Hammerdinger. Over $100,000 was raised for the American Cancer Society’s Reaching Out to Cancer Kids Programs (R.O.C.K. Programs) during the night’s “Cash Call,” which will support future R.O.C.K. Camps and R.O.C.K. College Scholarships. After the auction, Megan was invited to join the emcee on the stage.

Mr. Quick then revealed to the audience that Megan was not just a model but has also survived leukemia. Megan attended R.O.C.K. Camp for eight years, then became a camp counselor and received a four-year college scholarship from the American Cancer Society. She will graduate from Florida Atlantic University in June, following her internship at St. Mary’s Hospital where she is studying oncology social work.

“Megan is an incredible young woman, whose story of triumph is the perfect example of how the American Cancer Society helps children through the many chapters of their cancer journey. She personifies the mission of the American Cancer Society and continues to inspire others,” noted Quick.

Following the auction, guests at the 54th Annual American Cancer Society Gala danced until the wee hours to the tunes of Soul Survivor.

Patrick Park once again served as Honorary Chairmen of the Gala. Mr. Park has served as the Honorary Chairman of the gala for ten consecutive years and was General Chairman for the 2007 and 2008 Galas. In addition, Mr. Park received the Dame Celia Lipton Farris National Lifetime Achievement Award at last year’s Gala. This exclusive award was first given to Dame Farris at The Golden Anniversary Gala in 2008 in recognition of her unyielding generosity to the American Cancer Society.

Patty Myura was Honorary Chairwoman of the event. Mrs. Myura was Gala Chairman for 2009 and 2010 American Cancer Society Galas. In addition, Mrs. Myura has been a long standing Board Member for the American Cancer Society’s Island of Palm Beach Unit, a dedicated leadership volunteer and a faithful donor and supporter of the mission of
the organization.

The event’s list of loyal and generous contributors included: Platinum Benefactors Patrick Park and Donald Trump. Norma Fireman served as Ambassador of Hope. The Distinguished Humanitarian for this year’s gala was once again the Addison Hines Charitable Trust. The Grand Corporate Benefactor was Tiffany & Co. Grand Patrons of the Gala were Mr. and Mrs. Harold J. Baxter, Rhoda and David Chase, Mary and Marvin Davidson, Mrs. Florence DeGeorge, Ms. Lois Pope, Mr. M. Mac Schwebel, Dr. and Mrs. Irving Sherman and Meredith and Barry Snader (the Isador Segall Trust).

Leading Benefactors of the 2012 event were Helaine and Eddy Cantor, Mr. and Mrs. DeVos, Mrs. Harold Hassenfeld, Gerald and Frances Gilberg, Ruth S. and Edward L. Hennessy, Jr., Herme de’ Wyman Miro, Kathryn and Leo Vecellio Jr., Benefactors were Helen Bernstein, Dr. Elizabeth Bowden, Mark W. Cook, Mr. and Mrs. Peter A. Dupuis, Greta Faigen, Arlette Gordon, Darlene and Stephen Grace, JM Rubin Foundation, Helene and Stanley Karp, Howard and Michele Kessler, Mr. Robert Nederlander and Mrs. Patricia Cook, Tom Quick, Mr. and Mrs. Robert Reveley, Mr. and Mrs. Irvin Saltzman, Mr. and Mrs. Donald Scott, Mr. and Mrs. Leslie Spero, and Paula and Nikita Zukov. Patrons of the event were Mr. and Mrs. Frederick Adler, Paula and Bob Butler, Mr. and Mrs. Robert Garvy, Mr. and Mrs. Gerald R. Jordan, Jr., Mr. and Mrs. Christopher Larmoyeux, Pat and Ed McLaughlin, Mrs. Sydell Miller, Mr. and Mrs. Thomas Miller, Ms. Carole Martin and Ms. Cynthia Martin and Mr. and Mrs. K. Alexis Mersentes, Mr. and Mrs. Ellis J. Parker, Mrs. Beverly Sommer, Corporate Benefactors were, Braman Motorcars of Palm Beach, and Gunster, and the Corporate Patron was Air Partner.

Proceeds raised through the Cancer Ball on Palm Beach, and the support of these generous donors and underwriters, further the organization’s mission to eliminate cancer as a major health problem. The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. We save lives by helping people stay well through preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in ground breaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. In fact, 46 scientists funded by the American Cancer Society have won the esteemed Nobel Prize for their groundbreaking research – no other non-profit can state that fact.

More information on the 54th Annual American Cancer Society Gala is available by calling Victoria Peyton, Major Gifts Development Officer or Mariagnes Murray, Assistant Executive Director at the American Cancer Society, Island of Palm Beach Unit, (561) 655-3449 or victoria.peyton@cancer


Joyce Brooks

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