Black Tie International Magazine
Home
 
Select your preferred language
 
 
Celebrity Philanthropy News
 
Society News
 
Save the Date 2020
 
Editor-in-Chief
Joyce Brooks
 
Publisher
Gerard Mc Keon
 
Black Tie  TV
 
Nightlife With
Rose Billings
 
Now Trending
with Alison Minton
 
On the Town
Audrey Reuben
 
Impact Investment
 
Featured Foundations
 
Advertising
 
Co-Hosting Events
 
Listing Non-Profit Events
 
 
Share this Page
   
 
Black Tie China
 
Black Tie France
 
Black Tie Israel
 
Black Tie Philippines
 
New York Society
 
Palm Beach Society
 
International Society
 
Hampton Society
 
Las Vegas Society
 
West Coast Society
 
U.S. Society
 
Philanthropy  Giving
 
Entrepreneurial & Philanthropy Awards
 
Event Resource Directory
 
Promote your Services
 
Event Talent Directory
 
Feature Your Talent
 
Antiques
Art
Beauty
Blockchain
Cars
Couture Fashion
Crowdfunding
Fine Wines
 Health & Wellness
Interior Design
Investigative Services
Jewelry
Kids on Location
Legal Services
Luxury Yachts
Pet Services
Private Air
 Real Estate
Recommended Reading
Restaurant Reviews
Single Friendly Events
Social Announcements
Sustainable Investment
Technology
Theater/Arts
Travel
Wealth Management
 
 
Add your e-mail
 Friends
of Black Tie

 
 
Black Tie Classic
George Clooney
Princess Diana
Back Issues
More Back Issues
 
 
 
 
 
 

 

web
analytics
 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Black Tie Philanthropy Giving 1  2
E-mail this link to your Friends:



Black Tie International
Macy's Be Book Smart Campaign

 

Macy's


 

Macy's Be Book Smart Campaign Gives
10 Millionth Book

 

Ten-Year Partnership Has Raised Nearly $30 Million for Reading Is Fundamental and Kids in Need

WASHINGTON - (July 25, 2013) Reading Is Fundamental (RIF) and Macy's Be Book Smart campaign achieved its biggest milestone to date - raising enough funds over the past decade to distribute 10 million books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy's stores nationwide from June 21 through July 21 and raised more than $3.9 million for RIF to promote children's literacy.

 

"At Macy's we care deeply about supporting our local communities and inspiring children nationwide to embrace the joy of reading," said Martine Reardon, Macy's chief marketing officer. "RIF's model is highly effective at ensuring that we reach the children who need us most. We are so proud that together we will have given our 10 millionth book as a result of this long and successful partnership."

 

Macy's long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy's has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation's largest children's literacy nonprofit.

 

"Yet again, all of us at RIF are overwhelmed by the generosity demonstrated by Macy's and its caring customers who helped make this possible," said Carol H. Rasco, president and CEO of RIF. "We are extremely fortunate to have had 10 years of support and commitment from Macy's to give millions of children the opportunity to dream big, explore new worlds, and to write their best life stories."

 

The impact of Macy's and RIF is felt in local communities by children in need. "RIF books are a chance for kids without money to read. I am very thankful for what you have done," said Dominique, a RIF Kid from Las Vegas, NV. "I can't choose my favorite RIF book because I loved them all. My heart is in the right place and so is yours."

 

Since 2004, Macy's support for RIF's work to promote children's literacy has exceeded $29.7 million. Through Be Book Smart, hundreds of thousands of Macy's customers have donated $3 to give books to kids in need in local communities. Macy's contributed 100 percent of the funds raised to RIF. 

About RIF

Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation's largest children's literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visi tRIF.org.

  

 

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

 

 

joyce brooks, gerard mckeon.  photo by:  rose billings

To list an Upcoming Event
Contact: joyce@blacktiemagazine.com

Save the Date
Celebrity Philanthropy News
Society News

Black Tie Magazine TV

Promote Your Event or Business
Contact: gerard@blacktiemagazine.com

Event Resource Directory,   Promote your Services
Event Talent  Directory,  
Feature your Talent
Co-hosting events with Black Tie
Advertising

 

 
 

Back to Philanthropy Giving


 




 

 


Featured Streaming Events 2020

 
concordia summit
 
united hospital fund
 
 
Ripple Of Hope Award Gala
 

Featured Foundations

 
Gavi
 
american portrait
 
Mater Foundation
 
greenpeace
 
ItC for Peace
 
THE JOHN F. KENNEDY PROFILE IN COURAGE AWARD®
 
Médecins Sans Frontières
 
Nigeria Solidarity Support Fund
 
the people's vaccine
 
charity stimulus
 
global citizen
 
together for her


 

vall to unite

 

Search the Site

 

 

Impact Investment

carbon geocycle
 
secret paradise resort
 
round island, seychelles
 

Black Tie China

xiaoqui ma
 
lang lang foundation
 

Black Tie Philippines

black tie philippines
 

Nightlife with Rose Billings

 
sara Johnson
 
debutante Ball
 
Judy Kuriansky
 
Gerard Mc Keon
 

Celebrity Philanthropy News
 

st_patricks_day_2020
 
sera Vergera
 
nicole Kidnman, jennifer Aniston
 
jean shafiroff, paul mc cartney
 
princess margaret of kent
 
hudson river park annual Gala
 
Al Pacino, American Icon Awards
 
clive davis
 
proincess grace awards
 
american hospital of paris foundation
 
french heritage society
 
lupus research alliance
 
un women for peace
 
ben kingsley
 
Friends of Black Tie
 
ceylon tea party
 
ecosoc
 
joyce brooks
 
central park conservatory
 
UN Correspondents Association
 
cardinal dolan
 
palm beach heart ball
 
vienese opera ball
 
lady in red gala
 
sanford stem cell
 
weizmann institute
 
carlos slim
 
israel 65th anniversary
 

Black Tie International Realty

 

Event Resources Directory

event resource directory
 
 


 

 
 
 
 
 
 
 
 
 
 
 

Copyright 2006 Black Tie Magazine. All Rights Reserved .

Privacy Policy |