Los Angeles, CA, - April 2010 – Very
few women feel confident enough about their bodies to wear a
tight dress without shapewear, but they’d rather not be seen
peeling off that sexy dress in front of the man in their
lives. Celebrity bra and shapewear designer, Amanda Horan
Kennedy, has created the first line of shapewear pretty
enough to be seen by a man. The former actress, after
creating a whole new category of upper body shapewear in
2004, broke into the male dominated bra industry with her
revolutionary bra and started the bra bulge eradication
phenomenon. Now she is on a mission to make shapewear sexy
with the launch of Sassybax: The Pretty Collection (www.sassybax.com)
which is set to debut at Saks Fifth Avenue stores this
month.
“This collection is so pretty and sexy that
its hard to believe its shapewear. Some women will actually
want to show it off like lingerie,” remarked Amanda. The
collection again expands the boundary of traditional
shapewear and inlcudes all the same smoothing benefits that
Sassybax is known for, “I set out to eradicate bra bulge
because it wasn’t pretty. Now there isn’t a bra company that
hasn’t adopted my concern. I am very flattered. I have
always enjoyed the challenge of being a trend setter. With
The Pretty Collection I have once again gone beyond the
boundary of my industry.”
The pieces include a Thong Bodysuit and one
piece Hi Rise Body Shaper that can be worn with the
customers’ favorite bra because of the under the bust
design. The Camisole and irresistibly sexy Slip, feature
built in lace bras from sizes 34 B, C, D, to 38 B, C, D. The
Shaper Bottom is edged with four inches of exquisite
European lace and the Control Brief and Control Thong round
out the selection of unique pieces that address a woman’s
need for romance and feeling feminine without sacrificing
slimming benefits.
A privately held company located in southern
California, Sassybax is the brainchild of Amanda Horan
Kennedy, the former star of NBC’s “B.J. and the Bear.” In
2004 she introduced a collection of bras that bears the
company name to help women like her with real bodies look
slimmer and eliminate bra bulge. Sassybax is available
throughout the country at better department stores, lingerie
stores, and fine clothing specialty retailers and online at
www.Sassybax.com