About the book
Our economic system is in crisis. One of its indicators
is the widespread insecurity and distrust in society.
Although there are noticeable efforts of modernization and
considerable expenditures on communication, increasing growth
and meeting the ever-increasing domestic demand is becoming more
and more difficult.
Ethical Economy as a good economy design is being prepared as an
alternative. The spiritual and material reasons of the
approaching instability are being researched. From these
researches a new value creation model that is continually
stimulating ethical marketing has been developed.
Ethical Economy is a pragmatic response to the ongoing failures
of the public policy that secures prosperous life and spreads it
beyond the borders. This response transforms the idea of social
market economy into an entrepreneurial idea and action. Hence,
it is an important reference
book for the marketing experts and the policy makers who are
looking for new ways into the future.