About the book

Our economic system is in crisis. One of its indicators
is the widespread insecurity and distrust in society.
Although there are noticeable efforts of modernization and considerable expenditures on communication, increasing growth and meeting the ever-increasing domestic demand is becoming more and more difficult.

Ethical Economy as a good economy design is being prepared as an alternative. The spiritual and material reasons of the approaching instability are being researched. From these researches a new value creation model that is continually stimulating ethical marketing has been developed.

Ethical Economy is a pragmatic response to the ongoing failures of the public policy that secures prosperous life and spreads it beyond the borders. This response transforms the idea of social market economy into an entrepreneurial idea and action. Hence, it is an important reference
book for the marketing experts and the policy makers who are looking for new ways into the future.