NBCUNIVERSAL'S EMMY AWARD-WINNING "THE MORE YOU KNOW"
CAMPAIGN UNVEILS NEW LOGO, NEW FACES AND NEW LOOK
Backstage Access to the Making of this Season’s “The More
New York –
April 11, 2011 – NBCUniversal’s “The More You Know” public
off its new season with a redesigned look. “The More You
Know’s” iconic star, musical notes and powerful messages
continue to be the centerpiece of the campaign.
talent from across NBCUniversal participated in the
campaign, including: Alec Baldwin (30 Rock), Alison
Sweeney (The Biggest Loser), Brian Williams (NBC
News), Seth Meyers (Saturday Night Live), Ken Jeong (Community),
Mel B (Style’s It’s A Scary World) and Matt Bomer
(USA’s White Collar).
This season, the campaign was honored to have
both President Barack Obama and First Lady Michelle Obama
the campaign with education and childhood obesity messages,
“The More You Know” is NBCUniversal’s
long-standing commitment to its viewers and their
communities to help educate and raise awareness of important
societal issues. This season, the campaign focuses
diversity, education, health and the environment.
Go to www.themoreyouknow.com
to view the complete series of public service messages
and other resources.
is one of the world’s leading media and entertainment
companies in the development, production, and marketing of
entertainment, news, and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news
and entertainment television networks, a premier motion
picture company, significant television production
operations, a leading television stations group, and
world-renowned theme parks. Comcast Corporation owns a
controlling 51% interest in NBCUniversal, with GE holding a