BORN THIS WAY FOUNDATION
Campaign Will Get the Born Brave Bus Tour Back on the Road!
CrowdRise to Win Prizes Including a Trip for Two to the MTV
Video Music Awards, iPod With a Playlist Created by Lady
and many more
The Born This Way Foundation (BTWF)
is excited to announce the
a nationwide call-to-action to promote youth empowerment, mental wellness,
kindness and bravery in tandem with the Born Brave Bus Tour
fundraising campaign. Starting today through August 23rd,
fans and supporters are encouraged to create and show off
their #BRAVEstamp on CrowdRise, a crowd-funding platform
that makes giving to charitable causes fun using incentives
and social media such as Facebook, Twitter, and Tumblr.
The #BRAVEStamp campaign and the Born Brave
Bus Tour are efforts to build a sense of community and
promote self-acceptance. The Born Brave Bus Tour is an
experience that provides incredible mental wellness
resources to young people across the country. Participants
raising donations on CrowdRise will be entered to win
amazing prizes including a trip to the VMA's or an iPod with
a playlist created directly by Lady Gaga.
Here’s how to get involved:
1. COMPLETE THIS SENTENCE
I am brave for...
Whether it's a saying, a movement, a personal
experience, or a person’s name, we want you to get real.
Write it on your arm, stomach, face or leg, and
then snap a pic.
2. SHOW UP
Set up a fundraising page on CrowdRise and
use the image with your BRAVE Stamp on it as the main pic.
3. STEP ON THE GAS
Share your new CrowdRise profile and BRAVE
Stamp with everyone you know, and ask them to donate to your
page and start fundraising themselves! Donations will fuel
the Born Brave Bus tour, a modern-day "youth tailgate" that
provides incredible resources to young people across the
4. WIN BIG
You gave to us. Now it's time for us to give
Right now through Monday, August 5th, for
each $30 you raise you'll be entered to Win a Trip for you
and a friend to the MTV Video Music Awards. So, if you raise
$120 you'll be entered 4 times to win. No, we're not
kidding. There are also a bunch of unbelievable prizes for
fundraisers and donors including:
Ø Raise $150 between July 23-August 4 and
you could be one of 25 winners to get Lady Gaga’s Fame
Ø Raise or Donate $49 between August 5-11
for a chance to win 1 of 25 pieces of merchandise from Lady
Gaga's Barney New York campaign.
Ø Donate or Raise $200 between August 9-23
for a chance to win Lady Gaga’s iPod w/ full playlist.
Ø Between July 23-August 19, the first 10
people to raise $1,000 total will receive a personalized
Thank You from Lady Gaga on Facebook.
Ø Between July 23-August 21, donate $29 for
a chance to win a “Groupie Experience” at the Born Brave Bus
Tour closest to you.
“Lady Gaga and her incredible fan base are
forces of good, the scale and intensity of which we rarely
see,” said CrowdRise Co-founder and philanthropist Edward
Norton. “I couldn’t be more excited to see how far this
crowd goes for the Born This Way Foundation.”
It's time to get on board. Be Brave. Spread
Born Brave Bus Tour
The Born Brave Bus Tour is an effort by the
Born This Way Foundation to inspire bravery and promote
self-acceptance among young people. Covered in artwork
created by real Gaga fans, the bus and surrounding
experience provides youth with an interactive way to meet
like-minded peers, and to connect with local resources in
their communities including behavioral and mental health
services, school psychologists, mentoring, volunteer
opportunities and bullying and suicide prevention resources.
While counseling will not be provided on site, youth will be
directed to local professionals who can provide services to
them on an individual basis.
Born This Way Foundation
Led by Lady Gaga and her mother Cynthia
Germanotta, Born This Way Foundation was founded in 2011 to
foster a more accepting society. The Foundation is dedicated
to creating a safe community where individuality is
celebrated by connecting youth with the skills, resources
and opportunities they need to build a braver, kinder world.
BTWF, a non-profit charitable organization, will address
issues like self-confidence, well-being, anti-bullying, LGBT,
mentoring and career development through research, education
and advocacy. Please Visit www.bornthiswayfoundation.org and
join the youth-powered movement to build a braver, kinder
CrowdRise is a crowd-funding platform for
people and organizations to raise support for charitable
causes. CrowdRise’s core principles are that people have
unprecedented power to use the power of networks to leverage
their personal capacity and that raising money for charity
and giving back should be fun. CrowdRise’s custom-built
platform and game theory, as well as the company’s proven
record of designing innovative crowdfunding strategies,
provide individual fundraisers, charities, and events with
powerful tools to raise the most money for their causes and
share compelling philanthropic stories with their personal
networks. The site lets anyone turn their friends into an
active base of donors for any cause and lets any
organization, company, or event unlock untapped leverage out
of their existing platform. CrowdRise topped Mashable’s list
of “Most Innovative Crowdfunding Platforms” and was named a
“Top 25 Best Global Philanthropist” by Barron’s.
CrowdRise was founded by actor and activist
Edward Norton, producer Shauna Robertson, and the founders
of Moosejaw, Robert and Jeffrey Wolfe. Thousands of
charitable organizations, events, celebrities, and everyday
donors have made CrowdRise their philanthropic base
for giving back.