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Recommended Reading 1
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Black Tie International - Recommended Reading

Citizen You, Jonathan Tisch, philanthropy


In a time of unprecedented challenges nationally and globally, citizen engagement is not a choice --
it's a necessity


New book and interactive website by bestselling author and one of America’s most well respected CEOs shows how people from all walks of life can identify their skills, apply them in the community, and do their part to make this a better world


"… Tisch vividly illustrates how anyone can join the ranks of
 active citizenship."

--Cory A. Booker, Mayor of the City of Newark

"This amazing collection of stories of active citizenship is a personal call to action."

--Alicia Keys

Citizen You will inspire countless readers to take action and dramatically change the world.”

--Wendy Kopp, CEO & Founder of Teach For America

"CITIZEN YOU offers something for everyone who has ever dreamed of re-creating our world."--Earvin “Magic” Johnson



Doing Your Part to Change the World

By Jonathan Tisch

Crown; on-sale May 4th, 2010


What many Americans have learned, sometimes painfully,
over the last several years is not to rely on government
and big business to address every problem. In a time of
unprecedented challenges nationally and globally, citizen
engagement is not a choice -- it's a necessity. In an
exciting new publication, CITIZEN YOU: Doing Your Part
to Change the World
(Crown; May 4, 2010; $24) bestselling
author and Chairman and CEO of Loews Hotels Jonathan Tisch uncovers what he calls active citizens--people who use their professional skills to alleviate a social problem in a sustainable way. In the process he shows readers how to discover their own purpose, and better yet, how to join an inspiring new movement.


Tisch explains that active citizenship is different from the
noble but inherently limited tradition of volunteerism, because
active citizens don't stop after volunteering. They go further
 and examine the root causes of the problems that inspired
them to serve in the first place -- problems like hunger,
poverty, illiteracy, and inequality. “All around the country,”
says Tisch, “I've met people who want to be involved in
this new activism, but don't know how.” CITIZEN YOU
shows people how easy it is to integrate these concepts
into their lives, no matter who they are or what their background.


CITIZEN YOU reveals the new trends in today’s civic
engagement movement, exploring the shift from volunteerism
to active citizenship, from charity to social entrepreneurship,
 from targeted philanthropy to systemic change, and from
top-down paternalism to community-based action often
driven by online social media.  What readers discover is how professionals of all stripes are becoming citizen teachers,
 lawyers and engineers. Business leaders are integrating
 social impact into strategic decisions. Cities and companies
are forming social service programs.  For example, in the book
we learn about:


The kind of action mentality that inspired Scott Harrison,
a former night club promoter and party planner who was
concerned about the lack of clean, safe drinking water in the developing world. By founding charity: water, he realized that
 he could put his networking and marketing skills to work
to help millions of people drink safely.


College student Steffi Coplan, who wanted nearby
disadvantaged kids to have access to the same things
that most excited her from her studies. By introducing the Broadway2Broadway project, she spread her passion for the
American musical to a community that never would have been
exposed to it. By doing so she provided them with the
 motivation to chart productive paths they might
not have dreamed of.


Will Allen, a basketball player turned famed “urban farmer,”
 who realized that inner-city residents had access only to
fast food instead of healthy natural fruits and vegetables.
So Allen founded Growing Power which transforms urban
vacant lots in the Midwest into small farms. By doing so he has
created jobs, improved the nutrition of some 10,000 people
and provided a practical model of reform that he hopes to
spread to locations around the country. 


This philosophy of active citizenship has long been the
inspiration for philanthropist Jonathan Tisch, the CEO of
 Loews Hotels and a member of one of New York City’s
most civic-minded families—one that has supported many
 of the country’s notable institutions and programs.


Whether we are business or civic leaders, students graduating
this May, professionals or ordinary individuals, CITIZEN YOU helps find a path to active citizenship that feels right for anyone.



Jonathan Tisch is the author of the bestsellers
The Power of We
and Chocolates on the Pillow Aren’t Enough.
He is also Co-Chairman of the Board and a member of the
Office of the President of Loews Corporation, one of the
largest diversified financial holding companies in the U.S.,
and is also Chairman and Chief Executive Officer of its
subsidiary, Loews Hotels. Tisch has appeared on
“The Today Show,” “The Early Show,” “Larry King Live,”
“Charlie Rose,” CNN, CNBC, and Fox News Channel.
He is also the host of the Emmy-Award-nominated
television show “Beyond the Boardroom.”



CITIZEN YOU: Doing Your Part to Change the World

By Jonathan Tisch

Crown * Publication date: May 4, 2010 * Price: $24
* 288 pages

ISBN: 978-0307588487



Are you a Citizen YOU?


Find out at: www.citizenyou.org.


Citizen You's online campaign at www.CitizenYou.org  aims to inspire a new era of active citizenship in America by giving people the tools and tips they need to make skills-based service a part of their lives. Visitors can get information on the book, share their stories, learn how others are working to improve their communities, sign up for updates, and find out how they
can make a difference


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