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Recommended Reading 1
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Black Tie International - Recommended Reading
Margaret Wilesmith

Margaret Wilesmith


Margaret Wilesmith, founder/president of the award-winning Wilesmith Advertising/Design in West Palm Beach, is prominently featured in the new book: PR News' Guide to Best Practices in Nonprofit Communications

Wilesmith is the author of Not Just for Fortune 500 Companies Anymore: The Importance of Branding for Non-Profits, which leads the chapter on Branding & Marketing Communications.

Emphasizing that "branding is both a value proposition and a bottom-line imperative," Wilesmith warns: "Nonprofits that fail to build and nurture their brands risk languishing, or worse yet, laboring in obscurity." 

The article also contains several valuable brand-building tips that will help a nonprofit organization survive and thrive in an increasingly-fractured media market and despite an uncertain economic environment.

Published earlier this week, the Guide to Best Practices in Nonprofit Communications is available at 

About Margaret Wilesmith:

A resident of Palm Beach, Margaret Wilesmith founded Wilesmith Advertising/Design in 1996.
Known for both the extraordinary creativity and financial effectiveness of its advertising and marketing campaigns, Wilesmith represents major upscale clients from the worlds of real estate, hospitality/restaurant, nonprofit, financial and retail. Before opening her own firm, she was Director of Client Services for AAC/Saatchi and Saatchi, Bermuda.



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