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Black Tie International - Recommended Reading
NYC Green Cart Cookbook


 
NYC Green Cart Cookbook

 

New Healthy Cookbook Features Recipes from Celebrity Chefs and NYC Street Vendors

Collaborative cookbook with recipe contributions from Chefs Waxman, Colicchio and Samuselsson; Forward by U.S. Senator Gillibrand educates New Yorkers about healthy eating;

Pro-bono effort of Laurie M. Tisch promotes NYC Green Cart Initiative

 

NEW YORK, New York (March 16, 2011) - To launch the start of the third official NYC Green Carts season, the Laurie M. Tisch Illumination Fund today released a collection of 26 recipes, inspired by the fruits and vegetables sold at NYC Green Carts. The NYC Green Cart Cookbook includes a forward from U.S. Senator Kirsten Gillibrand, as well as contributions from famous NYC chefs, elected officials, community groups and Green Cart vendors. This Spring, 10,000 free cookbooks will be given away at NYC Green Carts and health-focused institutions across the City in an effort to promote healthy eating in New York neighborhoods.

 

Founded in 2008, the NYC Green Cart Initiative was funded by a leadership grant from the Laurie M. Tisch Illumination Fund in a public/private partnership with Mayor Bloomberg and the New York City Health Department. Green Carts are located in designated neighborhoods throughout the City as part of an effort to increase the availability of fresh fruits and vegetables in communities where access is limited.  Today, 461 Green Carts on the streets of New York have helped to set a new national standard for health promotion and economic opportunity by creating jobs and providing thousands of households with access to better
food choices. 

 

The NYC Green Cart Cookbook is the latest in a series of efforts from philanthropist Laurie M. Tisch to expand the reach of the NYC Green Cart Initiative, working to increase awareness of the importance of healthy eating to fight obesity and diet-related diseases in the five boroughs and beyond. The collection of nutritious recipes in the Green Cart Cookbook use the ingredients available at the mobile vendors and aim to make eating better more accessible and fun.

 

"The Green Cart Cookbook is an inspiring showcase of New Yorkers who are working together to build healthy communities, as well as a part of our ongoing efforts to promote the carts and encourage families to cook at home with more fruits and vegetables," said Laurie M. Tisch, president of the Fund. "I strongly believe in the importance of reaching New Yorkers to promote the many tasty and simple ways these foods can be prepared and enjoyed. We want to provide the Green Cart customers with the information they need to make smarter choices for themselves and
their families."

 

"One of the ways to help New Yorkers eat more healthfully is to increase access to fruits and vegetables in the city. This means making them available on more city blocks at prices people can afford," said
 Dr. Thomas Farley, New York City Health Commissioner who submitted an introduction for the cookbook. "The NYC Green Carts program accomplishes this goal and we're pleased to see the great reception New Yorkers have for it. The NYC Green Cart Cookbook builds on this success by offering creative ways to prepare fruits and vegetables. Whether offering an apple on the street or offering a recipe in one's kitchen,
we hope that the program continues to make the healthier choice the easier choice."

 

The NYC Green Cart Cookbook also includes a forward from Kirsten Gillibrand and recipes by chefs such as Tom Colicchio and Sisha Ortuzar of 'wichcraft, Marcus Samuelsson of Red Rooster and Jonathan Waxman of Barbuto; celebrities such as Food Network host Ellie Krieger and news anchor Rosanna Scotto; students from the Food and Finance High School; Green Cart partners Karp Resources and Montefiore Medical Center; and Green Cart vendors such as Mohammed Ali, who has his cart stationed in Bedford-Stuyvesant, and Gloria Lima, who vends in Bushwick.

 

The official NYC Green Cart Cookbook is available for download at the Laurie M. Tisch Illumination Fund website: http://lmtilluminationfund.org/pdf/GreenCartCookbook_FINAL_2.28.pdf.

 

About the Laurie M. Tisch Illumination Fund

The Laurie M. Tisch Illumination Fund is a New York City based foundation that strives to improve access and opportunity for all New Yorkers. Founded in 2007 by philanthropist Laurie M. Tisch, the Illumination Fund supports innovative solutions to long-standing problems in the city through programs and initiatives such as the NYC Green Carts, the Children's Museum of Manhattan's Healthy Lifestyles Initiative, the Lincoln Center's Illumination Lawn and the NYC Civic Corps. While the Laurie M. Tisch Illumination Fund does not limit grant making to specific issues or organizations, the Illumination Fund consistently champions innovative solutions to long-standing city problems in education, the arts, healthy lifestyles and service in order illuminate solutions that transform our
urban landscape.

 


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