Home
 
Translate
 
Celebrity Philanthropy News
 
Society News
 
Save the Date Directory
 
Features
Black Tie China
 
Black Tie France
 
Black Tie Israel
 
Black Tie Philippines
 
Black Tie
Global Sustainability News
 
Nightlife With
Rose Billings
 
The Season
 
Publisher
Gerard Mc Keon
 
Editor-in-Chief
Joyce Brooks
 
Follow us on 
Twitter   Facebook   Google+   Pinterest
 
 
 
Society News
 
New York Society
Palm Beach Society
International Society
Hampton Society
Las Vegas Society
West Coast Society
U.S. Society
 
Save The Date
Save the Date Directory
 
Listing Non-Profit Events
 
Philanthropy News
Featured Foundations
Philanthropy  Giving
 
Entrepreneurial & Philanthropy Awards
 
Featured
Event Resources
Event Resource Directory
Event Talent Directory
 
Black Tie
Recommended
Lifestyle Selection
Antiques
Art
Beauty
Cars
Couture Fashion
Crowdfunding
Fine Wines
Friends of Black Tie
 Health & Wellness
Interior Design
Investigative Services
Jewelry
Kids on Location
Legal Services
Luxury Yachts
Pet Services
Private Air
 Real Estate
Recommended Reading
Restaurant Reviews
Single Friendly Events
Social Announcements
Technology
Theater/Arts
Travel
Wealth Management
 
 
Share this Page
 
Promote Your Business or Foundation:
Advertising
Co-Hosting Events
 
Featured Foundations
Listing Non-Profit Events
 
Promote your Services
Feature your Talent
 
Friends of
Black Tie
Add your e-mail
for invitations to  our
exclusive
Friends of Black Tie Events

 
Friends of Black Tie
 
 
Black Tie Classic
Current Issue
Diana Issue
Jacqueline Kennedy
Back Issues
More Back Issues
Black Tie TV
Online Store 1
 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Recommended Reading 1
To E- Mail this page to a friend Copy and paste the link
Black Tie International - Recommended Reading
The Dragonfly Effect


 


 

THE DRAGONFLY EFFECT:

Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

By Jennifer Aaker and Andy Smith

With Carlye Adler

 

Foreword by Chip Heath, author of
Made to Stick

Afterword by Dan Ariely, author of Predictably Irrational

 

            “The Dragonfly Effect is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good.”

                                                                        --Sheryl Sandberg, COO, Facebook

 

          “The single best roadmap to social media I have ever seen. It offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world.”

                                                                        --Daniel Pink, author of Drive

 

          “A fascinating, comprehensive guide for how to take your cause and compassionviral. . . . Specific, practical advice teaches readers how to translate anything—a            product, service, community concern—into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft compelling video, and more.”

                                                                        --Publishers Weekly

 

Much has been said and written about how companies can use social media to improve customer relations and grow profits.  THE DRAGONFLY EFFECT: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (October 1, 2010/ Jossey-Bass/$25.95 hardcover), by Jennifer Aaker and Andy Smith, takes a different perspective: How organizations and individuals can harness the power of social media to achieve social change. 

'Most of us have experienced how social technologies are changing the way people relate to each other," the authors write.  "But we are only beginning to understand how these same technologies can fundamentally shift how we engage with and inspire all these networked people and empower them to participate in global movements for change."  THE DRAGONFLY EFFECT shows how social technology can be used to achieve a single, focused, concrete goal--whether it be to inspire others to join your social movement, mobilize political change, or simply satisfy an individual need.  Based on one of the most popular courses at Stanford University’s Graduate School of Business, it integrates the authors' two distinct disciplines--research and insights on consumer psychology and happiness (what really makes people happy as opposed to what they think makes them happy) and emotional contagion (the infectious spreading of emotion, where happiness seeds subsequent action), combined with the practical applications of marketing strategy in social media, which fuels this infectious action.

THE DRAGONFLY EFFECT is named after the only insect that is able to move in any direction—with tremendous speed and force—when its four wings are working in concert.  Similarly, the book incorporates four key "wings," or skills, which the authors express as Focus + GET:

 

            Focus – identify a single concrete and
measureable goal.

            +         

            Grab Attention – catch someone's eye.  Cut through the noise of social media with something authentic and memorable.

            Engage – create a personal connection, accessing higher emotions, compassion, empathy, happiness.  Engaging is about empowering the audience to care enough to want to do something themselves.

            Take Action – enable and empower others to take action.  To make action easy, you must prototype, deploy, and continuously tweak tools, templates, and programs designed to move audience members from being customers to becoming team members—in other words, furthering the cause and the change beyond themselves.

THE DRAGONFLY EFFECT introduces these four “dragonfly wings” and explains how to coordinate them to harness social technology in order to spark disproportionate results.  The book features original case studies of such global organizations as the U.S. Navy, Gap, Starbucks, Kiva, Nike, eBay, Twitter and Facebook, as well as start-ups like Groupon, Bonobos, COOKPAD, and more.   There are also examples of how individuals and groups—on their own or on behalf of corporations—have used specific tools to create impact, whether the goal was finding an almost impossible bone marrow match for a friend, launching a unique product, raising millions for cancer research, organizing a protest against the Revolutionary Armed Forces in Columbia, or electing the current president of the
United States. 

The information in THE DRAGONFLY EFFECT is supplemented with flowcharts, graphics, and sidebars.  The Dragonfly Toolkit provides social media cheat sheets and boot camps specifically designed for people whose other skills rank ahead of technical proficiency.  Dragonfly Frameworks include new models that will help you implement your goal, and Dragonfly Tips are simple, and sometimes unconventional, ideas inspired by consumer marketing research.  Expert Insights offer the wisdom of leaders in social media, entrepreneurship¸ filmmaking, technology, and more, showing how they have uniquely used social media to achieve spectacular results. 

In addition, Aaker and Smith apply concepts from design thinking, a methodical approach to program and product development that helps creators to get over their unintentional biases and misconceptions in order to create things that are better for the people who will ultimately use them.  They also reveal the secret to cultivating "stickiness," so that your goal is not relegated to Internet oblivion but instead reaches an audience of people who will help propel it forward.

Whether you're an entrepreneur, an employee of a for-profit company, a volunteer at a non-profit, or simply an individual trying to improve someone else's life, THE DRAGONFLY EFFECT is your playbook for using social media to execute your goals efficiently and effectively and propel your cause from awareness to action.  "Ultimately, this book demonstrates that you don't need money or power to cause seismic social change," the authors write.  "With energy, focus, and a good wireless connection, anything is possible."

 

About the authors

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.  Her research spans time, money and happiness, and how small acts create significant change—fueled by social media.  She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc., and Cosmopolitan.

Andy Smith is a principal of Vonavona Ventures, where he advises a variety of companies on marketing, customer strategy, and operations. Over the past twenty years, he has served as an executive leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.  As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems.

 

THE DRAGONFLY EFFECT:

Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

By Jennifer Aaker and Andy Smith, with Carlye Adler

Publication Date:  October 1, 2010

Price: $25.95 hardcover

Pages: 256

ISBN: 978-0-470-61415-0

 

Contact: Planned Television Arts

Larry Hughes 212-583-2744 hughesl@plannedtvarts.com

 

For more information visit www.TheDragonflyEffect.com

 



To E- Mail this page to a friend
Copy and paste the link


 
 
 
 
 

 




 


 




 

Philanthropic Events Calendar
April  May  June
 

Follow us on
Black Tie Magazine TV
 

Search the Site

 

Philanthropy News

Firefan  Sports App

Firefan  Sports App

A Major New Fundraising 

Opportunity.
 
Free for Charities,

Nonprofits

and Foundations.

The Gamification of
Digital Philanthropy
Exciting and Engaging.


Sign up now
Details

 

Save the Date

 
 

Rod Gilbert

National Meningitis
 Association
Give Kids A Shot Gala
NYC
May 8,
2017


Details
Save the Date

30th Bruce Museum Gala

30th
Bruce Museum Gala
Greenwich, CT

May 13,
2017

Details
Save the Date

 

Featured Charity Auction Item

Casa Dare to Dream

 Casa Dare to Dream
Costa Rica

A very successful
 Charity
Auction Item


Details
Direct Link

 

Black Tie International Realty

 

amayan beach, palawan, philippines

 Amayan, Beach,
 Palawan,
 Philippines

348 acres
$5.25 million

Details
International Realty

 

Black Tie China

 

Ambassador Zhang Qiyue and The Hon. Carolyn B. Maloney.  Photo by:  Rose Billings/Blacktiemagazine.com

  Ambassador
 Zhang Qiyue
, 
Consul General of
The People's Republic
 of China,
The Hon.
 Carolyn B. Maloney

Panda Ball
The  Pandas are coming
 to NYC
Details

Black Tie China

 

Black Tie Philippines

 

ngo conference

  NGO Conference
UN Headquarters, NYC

Honoring the Past
Recognizing the Present
Imagining the Future

Details

Black Tie Philippines
 

 

 Celebrity Philanthropy News

 

Kathryn and Leo Vecellio



 
The 62nd Annual
Palm Beach Heart Ball
Raises Over $1 Million




Details

Palm Beach Society

 

 Silvia Frieser (Co-Chair) (Executive Director) Michael Peenik (Co-Chair).  Photo by:  Rose Billings/Blacktiemagazine.com



 The 62nd
Viennese Opera Ball
 




Details

Society News

 

Lois Pope and Dr. Robin Ganzert. Photos by CAPEHART

LIFE's 23rd Annual
"Lady in Red" Gala
Raises More Than
 $1.2 Million

 

Details

Palm Beach Society

 

 Deborra-Lee Furness, Leadership Award Recipient and Cate Blanchett, Presenter.  Photo by:  Rose Billings/Blacktiemagazine.com

Deborra-Lee Furness
 Cate Blanchett

UN Women for Peace Association
Annual
Awards Luncheon

Details
Celebrity Philanthropy News

 
 

Ashley and Mike Ramos.  Photo courtesy of Capehart Photography

The Everglades
 Foundation
12th Annual
 Foreverglades Benefit


Details

Palm Beach Society

 

Brad Meltzer, Suzanne Meltzer, Yolanda Berkowitz, Jeff Berkowitz, Mary Cunsolo, Aimee Owens, & Stephen Owens. Photo by: World Red Eye

21st Annual
 Be A Voice Be A Light
 Gala
Raises Over $700,000
Miami, FL
 

Details
Society News

 

Lillian Fernandez, Michele Kessler, Whitney Bylin .  Photo by:  Capehart Photography

Tropical Safari Gala
Palm Beach Zoo and
Conservation Society


Details

Palm Beach Society

 

Alan Cumming.  Photo by:  Rose Billings/Blacktiemagazine.com

Alan Cumming

Bailey House
Gala & Aucti
on


Details
Celebrity Philanthropy News

 

Jane Alexander (Master of Ceremonies) and Frances Beinecke ((Audubon Medal).  Photo by:  Rose Billings/Blacktiemagazine.com


Jane Alexander 
 Frances Beinecke

 

2017 Audubon Gala
Raises More Than
$1.1 Million


Details

Celebrity Philanthropy News

 

Sylvia Atkins

Sylvia Atkins
Spectacular
 95th Birthday Bash



Details
Society News

 

Barbara Taylor Bradford, OBE and Robert Bradford. Photo by:: Noel Sutherland


Barbara Taylor Bradford,
 OBE 
Robert Bradford


The New York
Landmarks Conservancy
 hosted its 22nd Living Landmarks Celebration
 at The Plaza


Details
Celebrity Philanthropy News

 

Carol Alt.  Photo by:  Rose Billings/Blacktiemagazine.com


Carol Alt

 

2017 Adults in Toyland
 Casino Night
 Raises $835,000


Details
Celebrity Philanthropy News

 

Crown Prince Alexander, Joyce Brooks


Crown Prince Alexander
 Joyce Brooks



Details
 


Society News

 

Joe Episcopo and Stephen Baldwin.  Photo by:  Rose Billings/Blacktiemagazine.com

 

Joe Episcopo
 Stephen Baldwin

Black & White
Panda Ball

 

Details

 Celebrity Philanthropy News

 

Elizabeth Taylor and Kathy Ireland

Elizabeth Taylor
 Kathy Ireland


The Elizabeth Taylor
 AIDS Foundation
Celebrates
 Legendary Stars
 85th Birthday
Details

Celebrity Philanthropy News

 

Nick Manifold, Kris Kampsen, Martin Pepa, PJ Rizvi, Brandon Phillips and Nic Roldan Photos by Lois Spatz

4th Annual
Polo for a Purpose
Raises Over $500,000
Wellington, FL

Details

Society News
 

 

From left: Dr. Steven J. Corwin, president and CEO of NewYork-Presbyterian, Jessica M. Bibiliowicz, chairman of Weill Cornell Medicine's Board of Overseers, Frank A. Bennack, Jr., chairman of NewYork-Presbyterian's Board of Trustees, and Dr. Augustine M.K. Choi, interim dean of Weill Cornell Medicine, during the annual Cabaret benefit dinner on Nov. 9 at Pier Sixty, Chelsea Piers. The event raised $3.5 million to support the institutions' ongoing work in patient care, biomedical research and medical education..  Photo by:  Studio Brooke

NewYork-Presbyterian
 Weill Cornell Medicine
Annual Cabaret Benefit
 Dinner
Raises $3,5 Million

Details

Society News

 

American Hospital
 of Paris Foundation
Award Gala


Details

Society News
 

 

Honoree Gary Naftalis and His Eminence, Timothy Michael Cardinal Dolan, Archbishop of New York Photo Courtesy of Inner-City Scholarship Fund/Photographer Andrew Holtz

The Lawyers Committee
of Inner-City Scholarship Fund 27th Annual
 Saint Thomas More
 Award Luncheon



Details

 Society News
 

 

Jim Kim, World Bank, Bang Ki-Moon


World Bank, President
 Jim Kim 

 Committed to putting
 $65 billion dollars a year
towards the goal of ending
 extreme poverty by 2030


Details

Celebrity Philanthropy News
 

 

Rockefeller President Dr. Richard P. Lifton with 2016 Celebrating Science Honorees, Judy and Russ Carson. Photo by: Scott Rudd

Rockefeller University
 5th Annual Celebrating
 Science Benefit
Lecture And Dinner
 Raises $2.7 Million

Details

Society News
 

 

Elizabeth LeCompte

The 23rd Annual
Dorothy & Lillian Gish
Prize



Details

Society News
 

 

The Museum of
 Arts and Design
  Joan Juliet Buck
 Book Signing

Details

Society News

 

Jean Shafiroff and Martin Shafiroff.  Photo by:  Rose Billings/Blacktiemagazine.com


 Champions for Children
Gala Kickoff
Cocktail Reception


Details

Society News

 

General George Casey Jr. (USO Board of Governors) .  Photo by:  Rose Billings/Blacktiemagazine.com

USO Celebrates 75th Anniversary
at The Intrepid, Sea,
Air & Space Museum


Details

Celebrity Philanthropy News
 

 

T. Denny Sanford

T. Denny Sanford
 $100 million Gift
Launches
Sanford Stem Cell
Clinical Center


Details

Society News
 

 

Nancy Grand, Stephen Grand

Nancy &Stephen Grand
commit $50 million
to the
Weizmann Institute
of Science


Details

Society News
 

 

Marc Anthony, Carlos Slim, Petra Nemcova

Marc Anthony
Carlos Slim
Petra Nemcova

Happy
 Hearts Fund
Gala

Details

 Celebrity Philanthropy News

 

Israel's 65th birthday

Israel's
65th
 Anniversary
 $1,216,124,000.00
Birthday gift

Details

Philanthropy Giving
Donate.bz
 

 

Philanthropy Giving

 
2015 US Charitable Giving
Sets New Record $477.55 Billion

Details

 

Global Sustainability News

 

Cortés Desalination and Tidal Electric Generation Project

 Cortés
Desalination
and Tidal Electric
 Generation Project


Details
Impact Investments

 

sustainable development goals

United Nations 
17
  Sustainable Development Goals (SDG's)

 

Event Resources Directory
 

gerard mc keon, Event Resourcess

Everything you need
to run a
World Class Event

Promote your Services

Event Resource Directory

 

 

Follow us on   Twitter       Facebook

 


 

 
 
 
 
 
 
 
 
 
 

Copyright 2006 Black Tie Magazine. All Rights Reserved .

Privacy Policy |