Comic Relief US
‘Red Nose Day LIVE’
Fundraiser on May 27,
Featuring Leading Creators and Talent in Next-Gen Telethon to Raise Vital
Funds for Children Facing Poverty
Jennifer Garner, Tony Hale, Maitreyi
Ramakrishnan, Joel McHale, Lamorne Morris, the Game
Theorists’ Matthew “MatPat” Patrick, CrankGameplays’ Ethan
Nestor, Neekolul and other leading creators and gamers come
together for interactive fundraiser on Red Nose Day
Funds raised will support Red Nose Day’s 2021
campaign, helping children and young people facing poverty
to be safe, healthy, educated and empowered
Red Nose Day
a star-studded multi-platform
livestream taking place on Thursday, May 27 to raise
critical funds for the annual campaign to end child
Red Nose Day LIVE, kicking off at 6pm ET/3pm PT,
will feature some of the world’s most popular creators,
gamers and celebrities, who will host and participate in
entertaining game-show-inspired segments, with viewers
invited to get involved in the fun — including voting
through donations to impact the game play.
Red Nose Day LIVE will
“pass the host baton” from various creator channels and
stream to stream, with the full line-up viewable throughout
the day on www.rednoseday.org/live and
Red Nose Day’s YouTube channel (@RedNoseDayUSA).
Participating talent includes Jennifer Garner, Tony
Hale, Joel McHale, Lamorne Morris, Maitreyi
Ramakrishnan, Matthew “MatPat” Patrick of
leading channel The Game Theorists, CrankGameplays’
Ethan Nestor and Neekolul, with
more to be announced.
All proceeds from the event will support Red
Nose Day’s 2021 campaign, which aims to raise critical funds
and awareness to help address child poverty, and is built on
the foundation that the power of entertainment can drive
The grand total raised over the multiple-hour event will be
announced that evening from Red Nose Day LIVE’s
studio. Viewers who donate will also have the chance to be
rewarded for their generosity, with donation incentives to
To spur the fundraising efforts, longtime Red
Nose Day partner Walgreens has committed to matching
donations up to $150,000, with money raised supporting
underserved children in the US and around the world, who
have been among the most harshly impacted by the ripple
effects of the pandemic.
“Over the last year, we’ve seen a huge wave
of support for Red Nose Day from online communities, proving
just how impactful the digital fundraising landscape has
become,” said Alison Moore, CEO of
Comic Relief US. “This Red Nose Day, we are excited
to be partnering again with Tiltify and the creator and
gamer communities to bring to life this modern, digital
version of the traditional Red Nose Day telethon, connecting
with new audiences and ultimately raising critical funds to
support underserved children and young people — who have
been disproportionately impacted by the COVID crisis.”
All donations for Red Nose Day LIVE will
be supported by fundraising platform Tiltify, enabling
donations on whichever platform creators use to connect and
engage with their audiences. Working across today’s most
popular social media platforms, Tiltify works with partners
to create interactive, live and personalized experiences for
creators to do good.
”At Tiltify, we are updating the traditional
celebrity telethon for today’s digital generation. We are
excited to bring a more immersive, entertaining and
inclusive live stream experience to this year’s Red Nose Day
celebration, across Twitch, YouTube and TikTok,” said Michael
Wasserman, co-founder and CEO of Tiltify.
“We look forward to working with Comic Relief US to bring
together more creators, platforms and community members to
spread awareness and make the biggest impact for those in
The upcoming Red Nose Day LIVE event
builds on the success of previous livestreams in support of
the Red Nose Day campaign, which rallied thousands of
creators to participate, engaged hundreds of thousands of
supporters, and raised millions of dollars — demonstrating
the incredible capacity for digital-first, live streamed
events to make a significant impact.
Red Nose Day LIVE is
part of a series of digital Red Nose Day activations in
support of the 2021 campaign, including an exclusive concert
by Coldplay streaming live on TikTok on May 24 at 2pm ET.
The Red Nose Day celebrations on May 27 will culminate in a
special Red Nose Day episode of NBC’s “The Wall” hosted by
longtime supporter Chris Hardwick, with NBC also activating
a host of other programming features across the network in
support of the campaign.
Donors can also support Red Nose Day in-store at more than
9,000 Walgreens locations nationwide and through the
To be a part of Red Nose Day
LIVE, go to www.rednoseday.org/live.
To learn more about Red Nose Day, visit www.rednoseday.org.
About Red Nose Day
Red Nose Day USA is a fundraising campaign run by the
non-profit organization Comic Relief US, a registered U.S.
501(c)(3). Red Nose Day started in the U.K. in 1988, built
on the foundation that the power of entertainment can drive
positive change. To date, it has raised over $1 billion
globally. Since its US launch in 2015, Red Nose Day has
raised over $240 million and positively impacted over 25
million children in the US and around the world. Money
raised supports programs that ensure the children who need
it most are safe, healthy, educated and empowered. For more
information about Red Nose Day USA and its impact, visit www.rednoseday.org.
Follow @RedNoseDayUSA on Twitter, Instagram and Facebook.