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Black Tie International:  Everybody Wins! USA

Everybody Wins! USA Selected as Featured Literacy Cause by TwitCause and Lionsgate, for the New Movie “Precious”

Everybody Wins! USA Selected as Featured Literacy Cause by TwitCause and Lionsgate, for the New Movie “Precious”


Online Campaign Utilizes Tweets to Urge
Community Support and Action for
Spreading the Power of Literacy 

November 12 - 18, 2009




Boston, MA — November 12, 2009 — Lionsgate, makers of the new movie Precious, will be supporting a week of TwitCause, the largest social cause portal on Twitter, to help raise awareness and donations for Everybody Wins! USA, a children’s literacy organization whose mission is to foster the skills and love of reading among low-income elementary students.  Developed by, TwitCause is designed to raise awareness and drive donations for various social issues by urging followers to tweet and re-tweet about good causes and campaigns.

Every time someone includes the hashtag #Read2Kids in a tweet between Thursday, November 12 and Wednesday, November 18, Lionsgate will donate $1 per tweet up to a maximum of $1,000.

Lionsgate chose Everybody Wins! USA based on the organizations strong ties to the central theme of movie’s main character, 16-year old Claireece "Precious" Jones, a girl living in Harlem, who is tasked to overcome several trials and tribulations in her life eventually finding everything she was looking for through the empowerment of literacy and the written word. Although the film presents several tough topics, the overall messages are of hope, love, community support and the power of education.

"We are thrilled to partner with TwitCause and Lionsgate on this effort to raise awareness of the importance of literacy and reading to children, which we know is the foundation for success in school and in life,” said Rich Greif, national executive director of Everybody Wins! USA.

TwitCause, although new to the scene, has already successfully been utilized by several large corporations, charities and social cause groups on a range of topics including health, environmental and education among many others.

“Large brands like Lionsgate are looking towards creative approaches when incorporating social networking into various online campaigns - and TwitCause is one of the most powerful new tools marketing directors can add to their repertoire for getting the word out,” said Armen Berjikly, founder and CEO of Experience Project.  “What an incredible opportunity to help promote a groundbreaking film where literacy, writing and education play a major role with its central character – it’s what both EP and Everybody Wins! USA is all about.”

About the movie “Precious”

Oprah Winfrey and Tyler Perry present “Precious, a film by Lee Daniels” presented by Oprah Winfrey and Tyler Perry now playing in select theaters  – is a vibrant, honest and resoundingly hopeful film about the human capacity to grow and overcome. Based on Push the 1996 debut novel by American author and performance poet Sapphire, “Precious” centers on 16-year old Claireece "Precious" Jones, a girl living in Harlem who has two children by her own drug addicted father, is forced to leave high school in the ninth grade and is both physically and mentally tormented by her mother.  Although the film presents several grim subject areas, the overall messages are of hope, beauty, love, community support and empowerment through written words. Visit the film at:

About Experience Project

Imagine a social networking community where you can safely and honestly connect and communicate with others who share your passions for the same issues and aspects of life, a place where authentic human connection finally occurs on the web - this is Experience Project. Explore over three million life experiences, share your own stories anonymously, and find like-minded people who are open, supportive, and just "get it." Experience Project’s unique culture, one where everyone is welcome, comfortable, and engaged, is continuously maintained and encouraged by a growing community of people freely and openly sharing their life experiences.

About Everybody Wins! USA

Everybody Wins! USA, a nationally recognized literacy and mentoring organization, strives to build the skills for and a love of reading among low-income elementary students. Through its signature program, Power Lunch, Everybody Wins! brings volunteer mentors into schools for weekly one-on-one, read-aloud sessions, increasing children’s opportunities for academic and real-world success. Everybody Wins! currently serves nearly 20,000 children and adults through affiliates and partners in 16 states and Washington, DC. For more information, please visit



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