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Black Tie International: LovEvolution



LovEvolution Takes it to the Streets
Electronic Dance Movement Boosts Social Awareness and
Economic Growth in San Francisco

October 3, 2009

San Francisco, CA – On Saturday, October 3rd, LovEvolution <http://www.sflovevolution.org>  comes to San Francisco for its sixth successful year. This friendly dance music parade and festival draws thousands of people with a portion of profits benefiting charities and the local community. The parade begins on Market and 2nd Streets at noon and the love flows down to the heart of the city at Civic Center Plaza <http://en.wikipedia.org/wiki/Civic_Center,_San_Francisco,_California>  where America’s largest all-ages dance club goes till dark.

“An event that brings this many peaceful people together in celebration is truly remarkable,” remarked Syd Gris <http://www.opelproductions.com/archives/000064.php> , board member of SF LovEvolution. “And it's not just a party, but a party with a purpose. A platform to promote values the world could use more of to inform our collective decisions. SF LovEvolution is a gathering to promote peace, understanding, tolerance, diversity, love, and respect."
The largest electronic dance music event in America, stemming from the original Berlin Love Parade <http://www.berlin-life.com/berlin/berlin-love-parade> , has become an integral part of the cultural fabric of San Francisco. LovEvolution provides awareness and fundraising for nonprofits, a positive economic impact for San Francisco and an opportunity for all-ages to experience electronic dance music like never before.

‘Feel the Beat’ and the California Transplant Donor Network
Each float at LovEvolution was chosen based on creativity, musical diversity and experience with electronic music events, including past participation in Loveparade San Francisco and/or SF LoveFest and they all bring a unique vibe. The California Transplant Donor Network <http://www.ctdn.org/>  in partnership with Freeform vs. Dubalicious has created the ‘Feel the Beat <http://www.donatelifecalifornia.org/feelthebeat> ’ campaign and float to raise organ donor awareness and encourage Californians to be registered donors.

“The California Transplant Donor Network is excited to partner with Freeform vs. Dubalicious to reach the participants of LovEvolution with our message of Donate Life,” commented Eugene Osborne, vice president of administration for the California Transplant Donor Network. “The float will draw attention to this important life-saving cause with Donate Life logos and the well-known pink donor dot. We hope to inspire this important group to become organ, eye and tissue donors by signing up on our state donor registry.”

Of the 100,000 individuals on the national organ transplant waiting list, over 21,000 are in California – anyone can be a hero and save up to eight lives and improve the lives of 50 others by deciding to be an organ and tissue donor at www.donateLIFEcalifornia.org/feelthebeat <http://www.donatelifecalifornia.org/feelthebeat> .
See the full listing of floats here <http://www.sflovevolution.org/dj-line-up.php> .

Estimated Economic Impact in the Millions
Due to the growth of this event last year, LovEvolution 2009 requires a large increase in all levels of traffic, police, security and medical personnel. Add to this escalating city fees and minimal corporate sponsorship, and this is a very expensive event for a nonprofit to accomplish. In order to continue the event, LovEvolution received permission from the city to charge a $10 admission to be charged at Civic Center Plaza festival gates. This money will help support worthy organizations, including: Friends of the Main Library, Next Aid <http://www.nextaid.org/> , Aids Housing Alliance <http://www.ahasf.org/> , The Center for Sex and Culture <http://sexandculture.org/> , Beat University Scholarship Fund <http://www.beatuniversity.com/> , Bay Area Young Positives <http://www.baypositives.org/> , SF Suicide Prevention/HIV AIDs Nightline <http://www.sfsuicide.org/index2.html>  and more.

Due to its huge popularity, SF LovEvolution and the city's larger dance music scene has a substantial positive economic impact on the city’s hotels, bars, clubs, restaurants, retailers and other businesses striving to stay afloat during this tough economy.

Live Performance Stage
To expand the offering of the event, the LovEvolution team is expanding and premiering the LovEvolution Live Stage to be set on in front of City Hall featuring live electronica and performance.  Featured on the LovEvolution Live stage will be The Mutaytor <http://mutaytor.com/>  – an eleven-piece dance orchestra, with 15 physical performance artists providing breathtaking feats of aerial performance, giant screen visuals, unique reinterpretations of the circus arts against one of the most evolved progressive electronic art rock bands on the West Coast. Other performers include: LA Riots <http://www.myspace.com/lariotsofficial> , Kenji Williams <http://www.kenjiwilliams.com/> , Star Culture, and more.

# # #

About San Francisco LovEvolution : A Dance Music Parade & Festival
Started in San Francisco in 2004, the mission of San Francisco LovEvolution : A Dance Music Parade and Festival has been to promote peace, understanding, tolerance, diversity, love, and respect through the vehicle of dance music and the culture that surrounds it. San Francisco LovEvolution : A Dance Music Parade and Festival is non-profit organization giving all profits to charities and the local community, and celebrates the ongoing evolution of community. For more information, visit www.sflovevolution.org <http://www.sflovevolution.org> .  

About California Transplant Donor Network:
The California Transplant Donor Network (Transplant Network) saves and improves lives by facilitating organ and tissue donation for transplantation.  The Transplant Network helps 160 hospitals in 40 Northern and Central California and Northern Nevada counties offer the option of organ and tissue donation to families whose loved ones have died, coordinates deceased organ recovery and placement, and provides public education with the hope that every resident will become a donor. The Transplant Network is federally designated as the region’s organ recovery organization.  For more information, visit www.ctdn.org <http://www.ctdn.org/> or call (888) 570-9400.

"Man must evolve for all human conflict a method which rejects revenge, aggression and retaliation. The foundation of such a method is love."

— Martin Luther King, Jr.



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