NEW YORK, Aug. 30,
2012 -- Today Smile Train, the world's largest cleft lip and
palate charity, announced the "All It Takes Is A Smile"
Campaign, which will begin on September 12th and culminate
on World Smile Day (October 5th) with a special event in
Times Square, New York City.
The "All It Takes
Is A Smile" campaign invites users to upload their photos of
a smile to Instagram, Twitter or Tumblr using the hashtag #SmileTrainWSD
in the photo caption, between September 12 and October 5.
In addition to the
"All It Takes Is A Smile" social media initiative, Smile
Train will set up four photo booths in Times Square on World
Smile Day (October 5th). The booths will have the capability
to instantly print photos and upload them to social media
pages. Smile Train is also joining forces with New York City
schools to have students attend the World Smile Day event in
The students will
wear World Smile Day t-shirts in support of Smile Train's
cause and will participate in events throughout the day that
"We are honored to
be celebrating World Smile Day in New York City and to bring
awareness to this cause," says Priscilla Ma, Executive
continues to provide life-changing, free cleft treatment
programs for children born with cleft in more than 80
countries around the world - many of them the world's
poorest. Through the support of sponsors and donations,
we're giving very poor children the opportunity to live full
and productive lives." Smile Train was formed to give
children around the world the ability to smile, and the
opportunity for a new and productive life. Every day, Smile
Train provides more than 320 surgeries for poor children
around the world. These surgeries not only provide the
precious gift of a smile, but also, a second chance at life.
World Smile Day inspires individuals to think about how
fortunate they are to have the ability to smile and how
important it is to provide that opportunity to those less
fortunate. Smile Train was founded in 1999, and has become
the world's largest cleft charity with over 2,300 partner
surgeons operating in over 1,100 partner hospitals and has
helped children in over 80 countries. Every year more than
170,000 children are born with cleft lips and palates in the
developing world. Each one can be helped with corrective
surgery that costs as little as $250.
Contact: Frank PR Lina Plath (646)
firstname.lastname@example.org About Smile Train Our mission is
to provide a child born with a cleft the same opportunities
in life as a child born without a cleft. We provide free
cleft surgery and comprehensive care to hundreds of
thousands of poor children in developing countries and train
doctors and medical professionals in over 80 countries.
charities that do many different things, Smile Train's
mission is focused on solving a single problem: cleft lip
Clefts are a major
problem in developing countries where more than a million
children are suffering with unrepaired clefts. Most cannot
eat or speak properly. Aren't allowed to attend school or
hold a job. And face very difficult lives filled with shame
and isolation, pain and heartache. Their clefts usually go
untreated because they are poor - too poor to pay for a
simple surgery that has been around for decades.
We want our
mission to be yours.
About World Smile
Day World Smile Day was created by Harvey Ball who believed
that everyone should devote one day each year to smiles and
acts of compassion throughout the world.
Ball, who created
the smiley face logo in 1963, created World Smile Day to
revitalize the original meaning of his logo: a symbol of