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Black Tie International:
 The Salvation Army :  Red Kettle Campaign
 


THE SALVATION ARMY KICKS OFF
 ANNUAL CHRISTMAS CAMPAIGN
TO RAISE MUCH-NEEDED FUNDS IN
 PALM BEACH COUNTY


 

The Salvation Army
Photo courtesy of True Sense Marketing

 

 


       West Palm Beach, Florida  – The Salvation Army in Palm Beach County announces the launch of its annual Christmas Campaign to help raise money for the poor, homeless, and others in need who often remain overlooked during the holidays and year-round.

       This year’s campaign theme, “The Time Is Now,” draws attention to The Salvation Army’s urgent need for the public’s support in the wake of our country’s continuing economic crisis — and the growing numbers of families coming to The Salvation Army for help. Many families are requesting assistance for the first time. These “new poor” are struggling to make ends meet in this economy, and they desperately need help.

       The time-honored Christmas Campaign will include traditional fundraising methods such as direct mail —
in addition to the highly visible Red Kettles, a holiday tradition that has served as a symbol of good will for more than 100 years.

       Locally, The Salvation Army of Palm Beach County hopes to raise necessary funds to help sustain vital programs and services which help the needy in their daily struggle for survival.

        “The economy has made it a rough year for many families, and we’ve seen it firsthand in the numbers of people coming to us for help,” said Major Thomas McWilliams, Area Commander. “It’s especially hard during the holiday season, with people losing their jobs, their homes and not knowing how they will provide for their families.  That’s when The Salvation Army steps in to help. But to keep pace with the need, we must rely on generous people in our community to open their hearts with a donation to help their struggling neighbors.”

       This holiday season is expected to be one of the busiest yet. Salvation Army officials stress that any contribution will help — and donations of time are accepted as gratefully as donations of money.

       “Reaching out to those in need by volunteering to ring bells or serving warm meals is a wonderful way to connect with the community, to give back, and to share blessings and holiday joy,” said Major McWilliams. To volunteer or contribute this Christmas season, call 561-686-3530 or log onto the local website
www.salvationarmypalmbeachcounty.org
to gather further information.
 
                                            
About The Salvation Army:
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Over 31 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in more than 5,000 communities nationwide.

About the Red Kettle Campaign:


From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. More than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers.

 

www.salvationarmypalmbeachcounty.org

 


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