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Spotted! Heiresses On the Runway!
New York Fashion Designer NIMA
Shows Lydia Hearst as Season’s Muse!


Designer, Nima Taherzadeh with Lydia Hearst

Designer, Nima Taherzadeh with Lydia Hearst

Model and publishing heiress Lydia Hearst was the premier model and designer’s muse for NIMA fashion show yesterday.
Sister, Gillian Hearst Simonds showed her support.

NEW YORK, September 9, 2009 – Vivid, Strong and Festive are few words that embody NIMA’s Spring/Summer 2010 collection. Inspired by Howard Schatz’s H2O photography, NIMA captures the essence of Schatz’s underwater photography through the use of abstract vibrant prints, layered looks, highly feminine silhouettes, drapery and shades of electric blue and burnt yellow. The
Fabrics are light, luxurious and can be worn year-round. With the current collection, NIMA continues to reflect the timelessness and strength of women. Says designer, Nima Taherzadeh, “dressing season-less is the modern attitude.”

After setting Japan’s Fall ’09 Fashion Week catwalk ablaze in a production sponsored by the Japanese Government in March, NIMA returns to New York with the debut of the Spring/Summer 2010 collection, marking Taherzadeh’s first ever show at New York Fashion Week. The exclusive event will take place in the
form of a fashion installation on September 9th at Jack Studios in Chelsea, where elite beauty guru Jerry Lopez ( will create Nima’s Spring 10 signature look with a pastel lip and a wind-kissed updo; jewelry by DANNIJO will complement the line; and guests will be spoiled with a delicate tasting from land
and sea by boutique caterer Seasoned by SHALINI, Fresh2O virgin cocktails, and take home a Jerry Lopez New York Ultra Shine Color Lip Gloss. Model, heiress, and fan of the line, Lydia Hearst is set to model the collection as Taherzadeh’s muse for the season. Upon seeing photographs of Lydia in the media wearing his clothes, Taherzadeh enthused: “Lydia is the ideal. Chic. Beautiful. Elegant. She possesses the timeless sensibility that I strive for in my designs and she carries my clothes beautifully.”


One of New York’s most promising young fashion designers,
 Nima Taherzadeh graduated in May 2006 from Parsons
School of Design where he was presented the prestigious Golden Thimble Award for his thesis collection.

As a child, Nima took inspiration from his mother, a gifted dressmaker, and his father, a prominent architect. It was in
this creative environment that Nima began designing at an early age. Today, elements of his early learning are reflected
in his innovative approach to design. “I believe that in today’s fast paced environment, women look for effortless beauty. My design philosophy is to make women feel elegant without trying too hard.” Nima’s clothes have garnered him praise on their structure and sense of luxury. In 2005, Nima was the recipient of the prestigious CFDA Scholarship Program.

Upon graduating Parsons, he ventured out into the retail business with a line of women’s clothing called NIMA. Saks Fifth Avenue launched Nima’s first collection on the second floor of its New York City flagship in December 2006.

NIMA, now in its fifth season, currently sells out in high-end boutiques and department stores throughout the United
States, Canada, Indonesia and Japan. For more, please visit .

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