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Black Tie International:
The CMO Thought Leadership Summit
Profit with a Purpose

- New Approaches to Social Responsibility (CSR)

The CMO Thought Leadership Summit
Profit with a Purpose

- New Approaches to Social Responsibility (CSR)

Photo by Blacktiemagazine/Davina Reichman

Davina Reichman, Pete Kranik, Founder and CEO, The CMO CLUB,

Davina Reichman, Pete Kranik, Founder and CEO, The CMO CLUB,
Gerard Mc Keon

Davina Reichman, Kathleen Lobb, Senior Vice President,

Davina Reichman, Kathleen Lobb, Senior Vice President,
Entertainment Industry Foundation

Henry Juskiewicz, Chairman and Chief Executive Officer, Gibson,

Henry Juskiewicz, Chairman and Chief Executive Officer, Gibson,
Gerard Mc Keon


 Congratulations Pete Krainik, and the CMO Club for putting
Philanthropy, Sustainability and Triple Bottom Line management
on the agenda at a major Chief Marketing Officers Conference.

Black Tie International Magazine, has been in the forefront of promoting
Philanthropy as not some addendum to corporate behavior, but rather as
an important integral part of a company  and it's  brand identity.

Some of the important points made by the speakers were:

Philanthropy is more than writing checks and companies need to take the time to develop a formal systematic  Philanthropy policy

Stay close to your community and core skill set, involve all the employees and systematically measure your activities.

Start slow and build partnerships and expertise, and when necessary spur on
innovation and change by demanding and documenting results.

Be real and transparent in your activities and take a hard look at your own practices. Gibson helped local farmers develop sustainable forests to produce the wood for their world famous Guitars.

The Entertainment  Industry Foundation, supports over 300 Charities
and insists on charities working together and leverage community resources.

The pay off is real and measurable on the bottom line, and in the new world of Social Media recommending purchase and rapid transmission of brand values. Corporate Social Responsibility is a valuable and  broadly
recognized asset.

We look forward to a continued conversation

Gerard Mc Keon
Black Tie International Magazine




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