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Black Tie International:
Media for Social Impact Summit 2014

Photos by:  Blacktiemagazine.com/GMK
 
Sergio Fernandez de Cordova, Co_founder, Pvblic Foundation, Rachel Cohen Gerrol, Executive Director, PVBLIC Foundation,Annette Richardson, Senior Advisor, United Nations Office for Partnerships,Raul de Mora Jimenez, Communications Analyst UN Millennium Campaign,Karen Newman, Senior Consultant, Business Call to Action
Sergio Fernandez de Cordova, Co_founder, Pvblic Foundation,
Rachel Cohen Gerrol, Executive Director, PVBLIC Foundation
Annette Richardson, Senior Advisor, United Nations Office for Partnerships

Raul de Mora Jimenez, Communications Analyst UN Millennium Campaign
Karen Newman, Senior Consultant, Business Call to Action
 
Media for Social Impact Summit 2014

The United Nations Office for Partnerships & PVBLIC Foundation partnered to host the Media for Social Impact Summit at the United Nations Headquarters on April 11th, 2014. The Summit gathered executives from the worlds of advertising, media, film, marketing, journalism, and entertainment who play an increasingly vital role in shaping public opinion and transforming society. Those in attendance heard inspiring sessions and case studies of successful social campaigns and brainstormed new strategies to support the objectives of the various UN agencies.

 
PVBLIC Foundation Founder and Chairman Sergio Fernandez de Cordova
said of the Summit,
"
The power of media to profoundly impact our culture is undisputed. Content can promote awareness, increase knowledge and shift attitudes - - ultimately motivating people to take socially responsible actions that better their own lives and society at large."
 

Notable attendees:

 
Adrian Grenier
Aaron Sherinian, United Nations Foundation
Ernesto Arguella, Social Entrepreneur
Geena Rocero, International Model and LGBT Activist
Katherine Keating, Independent Filmmaker, Daughter of Paul Keating
Jason Silva, host, Brain Games on National Geographic Channel
Paul Polizzotto, Founder CBS EcoMedia
Lara Setrakian
Jaime Redford, The Redford Center
Amanda Cole, Kenneth Cole

 

MEDIA 4 SOCIAL IMPACT SUMMIT

April 11, 2014

MORNING PLENARY

9am - Welcome Remarks from U.N. Office of Partnerships

Roland Rich, UN Office on Partnerships

9:10am - Welcome Remarks from PVBLIC Foundation

Rachel Gerrol, Executive Director, PVBLIC Foundation

Sergio Fernandez de Cordova, Co-Founder, PVBLIC Foundation

9:25am - PANEL: The Power of Media to Create Social Impact

Danielle Gano, Founder, Elle Communications

Morgan Clendaniel, Editor, FAST Co.Exist

Zoe Fox, Marketing Manager, Mashable Social Good

Bryn Moser, Co-Founder, RYOT News

Josh Neuman, Editorial Director, GOOD Magazine

9:55am – GAME-CHANGING CASE STUDES

Keep a Child Alive: Peter Twyman, Executive Director

The KONY 2012 Experiment:

 Noelle West, Communications Director, Invisible Children

 

10:20am – FORECASTING THE FUTURE

The Future of Advertising: Paul Polizzotto,

Leveraging Social Media for Political Risk Analysis: EJ Bliner.

10:35am – STRATEGY SESSIONS

Rainforest Alliance/Lifestyle Integration: Clint White,

Non-Profit Success: Nancy Hall, Sr. Vice President, Eastern Sales, Conversant

11:00am – INNOVATION EXCHANGE:

Where Psychology Meets Design

Spencer Gerrol, CEO & Founder, SPARK Experience

11:15am – MEDIA 4 SOCIAL IMPACT AWARD:

Dove “Real Women Real Bodies”

Rob Candelino, VP Marketing/General Manager for Unilever’s Skincare Business

AFTERNOON PLENARY

1pm – MEDIA 4 SOCIAL IMPACT AWARD:

Steve Gleason, TeamGleason

1:15pm – PANEL: Film & TV Driving Social Change

Darnell Strom, Executive, CAA

Jessica Somerhausen, Girl Rising

Evan Shapiro, Pivot TV

1:40pm – GAME-CHANGING CASE STUDIES

Shot@Life & Giving Tuesday:

 Aaron Sherinian, VP of Communications & Public Relations, UN Foundation

Half the Sky Movement, Reaching Beyond the Converted:

 Asi Burak, President, Games for Change

 

1:55pm – INNOVATION EXCHANGE

Video for Social Good:

 Jonathan Swerdlin & Max Stossel, Co-Founders, Ocho

Repurposing the Mobile Ad Market for Good:

 Gene Gurkoff, Founder, Charity Miles

2:05pm - PANEL: Gathering Creative Minds for Good

Natalia Vega-Berry, Founder, Global Brain

Jason SIlva, Host of Brain Games on National Geographic Channel

Kirk Souder, Founder, ENSO

Max Lenderman, Founder, ECD School 

Larry Olson, Creative Director, The Climate Reality Project

Ari Kuschnir. Executive Producer. Msngpeces

Matt Miller, President, AICP

2:45-4:45pm – U.N. Agency Roundtables

CLOSING PLENARY:

5pm – MEDIA 4 SOCIAL IMPACT AWARD: 

Adrian Grenier, Actor, Co-Founder, SHFT.com

5:15pm -

 ROUNDTABLE PITCHES (5 MINS EACH)

 

5:55PM – CLOSING REMARKS

Annette Richardson, Senior Advisor, UN Office For Partnerships

Sergio Fernandez de Cordova, Co-Founder & Chairman, PVBLIC Foundation

 

www.media4socialimpact.org
 


Sergio Fernandez de Cordova, Co_founder, Pvblic Foundation, Adrian Grenier, Co-Founder, SHFT.COM
Sergio Fernandez de Cordova, Co_founder, Pvblic Foundation,
Adrian Grenier, Co-Founder, SHFT.COM
 
PVBLIC Foundation
Taha Sharif,  IT and Graphics Design Manager and Atlas Corps Fellow, PVBLIC Foundation,Dave Moss, Director of Partnerships, PVBLIC Foundation
Sergio Fernandez de Cordova, Co_founder, PVBLIC Foundation
Jennifer Layne Cardon, Media Relations & Campaign Manager, PVBLIC Foundation
Rachel Cohen Gerrol, Executive Director, PVBLIC Foundation
Souad Idris Alfaki, Communications and Events Officer and Atlas Corps Fellow
Adrian Vicente Lopez, Director of Strategy and Operations, PVBLIC Foundation
 
 

joyce brooks, gerard mckeon.  photo by:  rose billings

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