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Guoyuan Launches at the United Nations, NYC |
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“国缘酒”走进联合国、结缘全世界、为和平与可持续发展干杯！
今世缘集团与世界和谐基金会在联合国成功举办迎新年酒会
据新华社联合国12月8日电，随着中国白酒产业“走出去”的步伐加快，一些品牌的海外路线图呈现出了高端化的喜人趋势。
在12月5日，由江苏今世缘酒业股份有限公司赴美代表团受邀参加了联合国记者协会（UNCA）70周年颁奖酒会，在酒会中，他们听取了秘书长精彩的讲演，观摩了秘书长给好莱坞明星及杰出大记者的颁奖，秘书长古特雷斯很高兴在酒桌的与代表团团长倪从春干杯，整个晚宴酒会体现出“与世界结缘、为可持续发展干杯”的快乐气氛！
美国东部时间7日晚，由今世缘酒业股份有限公司主办、世界和谐基金会承办的“与世界结缘,为可持续发展干杯”——中华缘文化交流暨中国酒国缘品鉴会在位于纽约的联合国总部举行。联合国助理秘书长及多位联合国官员与美国酒公司进口商作为嘉宾出席活动，共同“体验”了一把中国酒文化，并作出了高度评价。
今世缘酒业旗下的高端品牌--国缘酒成为了此次品鉴会的“主角”。在现场，一瓶瓶古色古香的国缘酒整齐陈列桌间。瓶盖轻启，中国白酒独特的香味很快充满了整个联合国总部大使宴会厅，并立即征服了现场国际友人。
来自俄罗斯的联合国助理秘书长Alexander
Zouev（副秘书长级别）在品鉴会致辞表示，中国白酒和俄国的伏特加以及世界其他酒类一样，都有自己独特的文化和魅力，国缘酒此次在联合国主办品鉴会，有助于促进东西方文化交流。希望能有机会再次品尝到中国白酒，也希望更多的西方人能够体会到这种来自东方的独特味道。
联合国记者协会主席Sherwin
Bryce-Pease在发言时，对今世缘酒业近期出席联合国记者协会成立70周年颁奖晚宴表示感谢，并颁发公益贡献感谢状。他表示，中国有句古话叫“有朋自远方来不亦乐乎”，作为一家来自中国江苏的企业，今世缘酒业不远万里到联合国推广中国酒，值得尊敬。
今世缘董事、副总经理倪从春在致辞时表示，作为中国新华社民族品牌工程的成员企业，今世缘自1996年创牌以来，一直致力于缘文化、酒文化的挖掘传播，以文化的渗透叩开消费者的心扉，走出了一条独具特色的文化营销之路，谱写了中国白酒跨世纪的品牌传奇。从2008年起，连续10年跻身中国白酒“十强”企业行列。2014年，在上海证券交易所A股主板上市。高端白酒国缘秉承“与大事结缘，同成功相伴，为英雄干杯”的理念，在高端消费市场深受青睐。是中国外交部和驻外使馆的接待用酒、上海世博会联合国馆专用白酒。
倪从春说，中国人一直倡导“以和为贵”“和而不同”。今世缘酒业将弘扬“追求卓越，缘结天下”的企业精神，肩负“酿美酒，结善缘”的使命，践行“讲善惜缘，和谐发展”的价值观，为缘文化的创造型转化、创新性发展做出更多的努力。
活动期间，今世缘酒业质量总监左文霞从技术层面上向与会嘉宾讲解了中国白酒国缘飘香的奥妙，让不少第一次品尝中国白酒的人赞叹不已。纽约白酒与维斯奇酒大进口商Daniell
Oliveira
和DeodatRajkumar在品尝后觉得比茅台好喝，非常感兴趣谈未来的合作进口，与质量总监左文霞女士进行了探讨。
全美电视台纽约特邀记者采访了代表团团长倪从春
为了表彰今世缘集团通过国缘文化促进世界和谐，世界和谐基金会特别给今世缘集团颁发世界和谐贡献奖，并特别赠送纪念联合国70周年特别纪念智能健康表。
联合国总部功夫太极及健身气功教练、共获28项国内外大型功夫比赛的世界太极冠军林瑞彬师傅为酒会做了精彩表演，纽约的华人艺术家还展示了古筝、琵琶、等富有中国特色的精彩表演，现场掌声和欢呼声不断，气氛十分热烈。
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Chinese Media
Coverage of the Dinner
http://www.xinhuanet.com/english/2018-12/09/c_137660075.htm
http://jucai.xinhua08.com/a/20181209/1788587.shtml
https://m.youku.com/video/id_XMzk2MzUxMTQyNA==.html?firsttime=0&source=&sharetype=2
https://m.youku.com/video/id_XMzk2MzUxMjAxNg==.html?spm=a2h3j.8428770.3416059.1&source=&sharetype=2 |
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Chinese CWTV Report |
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English CWTV Report |
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MGM VVTV |
Guoyuan
"Chinese National Liquor"
Launches Internationally
with a Toast to
World Peace and Sustainability
at the
Delegates Dining Room
United Nations, NYC
Photos & Article: Black Tie China/ GMK |
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The Jinshiyuan Group and the World Harmony
Foundation
successfully hosted the New Year Reception for
Guoyuan
at the United Nations
Xinhua News reporting on the event, recognized that more and
more
it is the top shelf Chinese Brands, like Guoyuan who are
leading the way forward
opening the door to sales and brand recognition in the
major world export markets.
This was amply demonstrated by Jinshiyuan Liquor Co,
attendance at the
United Nations Journalist Association ,
70th
Award Ceremony, held at
the United Nations Headquarters in New York City.
H.E. Mr. Antonio Guterres,
The UN Secretary General toasted the head table with a Glass
of Guoyuan,
during the Presentation of the Awards to Amal Clooney and
Adrian Grenier
Ni Conghuan, Deputy Director of Jinshiyuan, remarked that
he was very
proud and Honored to represent the the Guoyuan brand
support
of the UN Sustainable Development Goals
Sherwin Bryce-Pease, president of the United
Nations Correspondents Association (UNCA), expressed his
gratitude to King's Luck for attending the gala dinner to
celebrate the
UNCA's 70th anniversary.
"There is an old Chinese saying
'it is a pleasure to have friends coming from afar,'"
Bryce-Pease said, adding it is respectful for King's Luck,
an enterprise from east China, to travel thousands of miles
to the United Nations to promote Chinese baijiu culture.
Ni Chongchun,
outlined the Guoyuan Brand strategy, of sponsoring major
events Internationally which support the UN Sustainable
Goals and to growing the Brand reputation as a top shelf
brand, “Best in Brand and best in Class”.
Guoyuan is the high end brand of choice for the Chinese
Ministry of Foreign Affairs
and is served in all Chinese Embassies and Consulates.
The Brands support for Toasting Heroes has earned it a
powerful place in leading the Chinese National Brand Project
of Xinhua News.
This success is reflected in it’s listing on the A-share of the Shanghai
Stock Exchange and
it’s placing as one of the top ten Chinese liquor companies
since 2008.
Guoyuan was also chosen as the special liquor for the UN
Pavilion
at the Shanghai World Expo
Zuo Wenxia, the Quality Director of Jinzhi
Wine Industry, explained the mystery of the fragrance of
Chinese liquor to the guests from the technical level, and
many people who tasted Chinese liquor for the first time
were amazed.
Daniell Oliveira and Deodat Rajkumar, New York liquor and
Visica wine importers,
felt that Guoyuan tasted better than Moutai .
They were very interested in talking about future
cooperation.
In recognition of the Jinshiyuan Group’s
promotion of world harmony
through national culture,
the World Harmony Foundation awarded it
the World Harmony Contribution Award.
and a special gift of smart health watch to commemorate
the 70th anniversary of the United Nations.
The United Nations Headquarters Kung Fu Tai
Chi and Health Qigong coach,
the world's Taiji Champion Lin Ruibin, who has won a total
of 28 domestic and international large-scale kung fu
competitions, performed a spirited, vital and energetic
demonstartion for the reception.
The Chinese artists in New York also displayed guzheng, pipa,
and other Chinese-style performances.
The applause and cheers were constant and the atmosphere was very warm.
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Jingao
Ma, Vice President of UNCA
Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd |
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Sherwin Bryce-Pease
President, United Nations Correspondents Association |
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Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd |
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Zuo Wenxia, Quality
Director & Senior Engineer
China Liquor National Product Commission, Jiangsu King's Luck
Brewery |
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Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd
Kirk Larsen, Artist |
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Owen Robinson, UN General Realtor's Group
Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd
Christina
Petrakis. UN & Global Program Coordinator
Shola Mese Foundation |
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Fan Liu, Harmony Foundation
Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd |
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Chen Zhisong,
Spokesman,
Consulate General of the People's Republic of China in New York |
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The Host of Mega
Media Miss Wei Wei interviewing
Mr.
Ni Congchun, Director & Deputy General Manager, |
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Ni Congchun, Director & Deputy General Manager,
Jingsu King's Luck Brewery, Joint Stock Co. Ltd |
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Master Rubin Lin, Chinese and American Martial Art Master Coach |
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