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beyonce knowles




Beyoncé and General Mills’ Hamburger Helper® invite fans in
 New York City to help 
Feeding America deliver millions of meals
June 22, 2009



WHO:             Grammy Award-winning singer, songwriter and actress Beyoncé is coming to New York City as part of her U.S. “I AM…” Tour.


WHAT:           Beyoncé is partnering with General Mills’ Hamburger Helper® with the goal of helping Feeding America deliver more than 3.5 million meals to local food banks through the Show Your Helping Hand campaign. For more information, visit


HOW:             Beyoncé is inviting fans in New York City to support the campaign:

1.      Codes: Consumers can submit codes from specially marked boxes of Hamburger Helper® online at  through Dec. 31, 2010;

2.    Food: Fans can contribute non-perishable food items at Beyoncé’s “I AM…” Tour concert in New York City at Madison Square Garden;

3.      Funds: Consumers can donate directly to Feeding America via  or text the word “SHOW” to 90999 to give a $5 gift through Jan. 1, 2010.*


WHERE:        The live announcement with Beyoncé will take place Monday, June 22 at 5 pm alongside Madison Square Garden (33rd Street between 7th and 8th Ave). The Traveling Beyoncé Experience tents will also be located there. Donations of non-perishable food items can be dropped off at her concert on Monday, June 22. Monetary donations to Feeding America can be made by visiting  or via text-to-donate.


WHEN:           The live announcement with Beyoncé takes place Monday,
 June 22nd at 5 p.m. For more information, please visit


To list an upcoming event please contact


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