WHO: Grammy
Award-winning singer, songwriter and actress
Beyoncé is coming to
New York City as part of her U.S. “I
AM…” Tour.
WHAT: Beyoncé is
partnering with General Mills’ Hamburger
Helper® with the goal of helping
Feeding America deliver more than 3.5
million meals to local food banks through
the Show
Your Helping Hand™
campaign. For more information, visit
www.showyourhelpinghand.com.
HOW: Beyoncé
is inviting fans in
New York City to
support the campaign:
1.
Codes: Consumers
can submit codes from specially marked boxes
of Hamburger Helper® online at
www.showyourhelpinghand.com
through Dec. 31, 2010;
2. Food: Fans can
contribute non-perishable food items at
Beyoncé’s “I AM…” Tour concert in
New York City at Madison Square Garden;
3.
Funds: Consumers
can donate directly to Feeding America via
www.showyourhelpinghand.com
or text the
word “SHOW” to 90999 to give a $5 gift
through Jan. 1, 2010.*
WHERE: The live
announcement with Beyoncé will take place
Monday, June 22 at 5 pm alongside
Madison
Square Garden (33rd Street between 7th
and
8th Ave).
The Traveling Beyoncé Experience tents will
also be located there.
Donations of
non-perishable food items can be dropped off
at her concert on Monday, June 22. Monetary
donations to Feeding America can be made by
visiting
www.showyourhelpinghand.com
or via text-to-donate.
WHEN: The live
announcement with Beyoncé takes place
Monday,
June 22nd at 5 p.m. For more information, please visit
www.showyourhelpinghand.com
or
www.beyonce.com.
www.showyourhelpinghand.com
www.beyonce.com