Black Tie  International Magazine China 1

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2017
非洲经济可持续发展年会和展销会 —
—暨首届中美共同开发第三方市场－非洲经济研讨会

 2017
Annual Conference & Expo on Sustainable Development of African Economy
—First China US Joint Development
of African Economic Conference

Organized by 非洲商业联合会和中华丝绸之路总商会

The meeting focused on the following topics:

 1 – EXPOSITION

The exposition of agricultural, financial, and industrial finished products by industrial entrepreneurs and companies from numerous countries.

2 – AGRICULTURE & FOOD PROCESSING EQUIPMENT

Development of agricultural and food processing equipment in Africa (display and presentation of US agricultural and agricultural equipment manufacturers; food and beverage processing machinery)

3 – ARCHITECTURAL INDUSTRIES DEVELOPMENT

Development of the African construction industry (introduction of modern administrative and supermarket projects in Africa for new building materials and technologies for metal and glass)

4 - MARKETING & DISTRIBUTION

Marketing and distribution (introduction and distribution of finished food and industrial products from Africa to the United States or other international markets)

5 - FINANCING

Financing (World Bank, US federal agencies and private lenders provide financing opportunities for African business development)

6 - BILATERAL TRADE, OCEAN TRANSPORTATION AND PARTNERSHIPS

Bilateral trade, maritime transport and partners (strategies to revitalize the United States and other countries and Africa, direct investment and export / import)

7 – WOMEN IN TRADE

Women's development of trade enterprises (creating more opportunities for women's trade enterprises in trade)

8 - GREEN TECHNOLOGY

Green technology (how to vigorously develop the green industry, including agriculture, manufacturing, construction, transportation, including various industries)

9 – Branding Development

Branding & Marketing (how to promote, increase, and develop business relations with other businesses and the community.  To strengthen the business goodwill on a global scale)

 会议主要围绕以下议题：

1. 非洲农业和食品加工设备的发展（美国农业和农业设备制造商的展示和介绍;食品和饮料加工机械）

 2. 非洲建筑行业发展（介绍非洲所需关于金属和玻璃的新建筑材料和技术所建造的现代行政楼和超市项目）

 3. 营销与分销（从非洲到美国或其他国际市场的成品食品和工业产品的引进和分销）

 4. 融资（世界银行、美国联邦机构以及私人贷款机构为非洲业务发展提供融资机会）

 5. 双边贸易，海运和合作伙伴（制定振兴美国以及其他国家和非洲之间的伙伴关系，直接投资和出口/进口的战略）

 6. 女性运营贸易企业的发展（在贸易中为女性的贸易企业创造更多的机会）

7. 绿色科技（如何大力发展绿色环保产业，包括农业，制造业，建筑业，交通运输业在内的各个行业）

8. 品牌的建立和推广

Africa Power Point Presentations President / CEO Anthony Adjasse

 MIGA Mrs. Nkem Onwuamaegbu, Senior Underwriter

U.S. Exim Bank Mr. Richard Foy, Regional Director, New York Office

U.S. Department of Commerce Ms. KL Fredericks, Director Harlem
U.S. Export Assistant Center

world of international brand evaluation
index system overview

WIBEIS《维拜斯》概述

目前，关于世界国际品牌的评价主要有美国的《福布斯》(Forbes)、英国的wpp和联合国NGO组织的《维拜斯》（WIBEIS）三大权威评价体系。其中前两种评价标准均是从经济学角度来评价！WIBEIS《维拜斯》是以商品的质量品质、品格和品位为核心，从商品品牌品质学角度进行科学、系统的评价。

联合国世界国际品牌评价中心是站在公平、公正、的联合国，以全球性视野来评价和考量世界各国品牌产品的质量品质、品格和品位，坚持国际化、非利益化原则，研发、编制了这套WIBEIS世界国际品牌评价标准。评价中心主要是对全球各地区产品、品牌进行筛选、评价、认证、排名和发布，其使命是帮助企业树立品牌，培育品牌，让消费者正确的认知品牌，扩大企业品牌知名度，提升企业无形资产，提高企业声誉，增强企业的国际竞争力。

WIBEIS世界国际品牌评价体系以品牌品质学为理论基础，以大数据技术应用为技术支撑，以联合国为平台和窗口，以全球性视野评价和考量世界各国国际质优产品和品牌，成为跨越地缘政治和利益集团，服务于全球最广大商品使用群体的全面、科学、客观、合理的评价体系。该体系坚持双四原则，即“公开、公平、公正、公认”的“四公”工作原则和“品质、品格、品位、品牌”的“四品”质量原则，通过九个维度、三百多个要素（海涵了全球两千多个国际标准和上万个行业企业标准等），全面系统地揭示和衡量国际品牌的质量品质水平和综合价值。

WIBEIS世界国际品牌评价体系作为市场需求的风向标、品质认定的度量器、品牌价值的刻度尺、企业话语的发声台，它将以品质为纽带，将企业、技术、经济紧紧地联系在一起，推动全球经济的共同发展，促进发展中国家国际品牌的建设。

At present, the evaluation of the world's international brands are mainly the three authoritative evaluation systems of Forbes in the United States, wpp in the United Kingdom and WIBEIS in the United Nations NGO organization. The first two evaluation criteria are evaluated from the perspective of economics! WIBEIS "Weisi Si" is the quality of goods, quality and quality as the core, from the perspective of product brand quality scientific and systematic evaluation.

The United Nations World International Brand Evaluation Center is a fair and impartial United Nations. It evaluates and considers the quality, quality and taste of the brand products of all countries in the world with a global perspective. It upholds the principle of internationalization and non-profitability, and has developed and prepared this Set WIBEIS world international brand evaluation standards. The evaluation center mainly screens, evaluates, certifies, ranks and publishes products and brands in all regions of the world. Its mission is to help enterprises to establish brands, cultivate brands, enable consumers to recognize brands correctly, expand brand awareness, and enhance enterprise invisibility Assets, improve corporate reputation and enhance their international competitiveness.

WIBEIS world international brand evaluation system based on brand theory as the theoretical basis of the application of big data technology as a technical support to the United Nations as a platform and window to a global perspective to evaluate and consider the world's international quality products and brands across the geopolitical And interest groups, serving the most comprehensive, scientific, objective and reasonable evaluation system of the world's most widely used groups of goods. The system adheres to the principle of Double Four, that is, the principle of "four publics" of "openness, fairness, justice and universality" and the quality principle of "four qualities" of "quality, character, taste and brand". Through nine dimensions and more than 300 A total of more than two thousand international standards and tens of thousands of industry standards, etc.), a comprehensive and systematic disclosure and measurement of international brand quality and quality standards and overall value.

WIBEIS world international brand evaluation system as the vane of market demand, the quality of the measuring instrument, the brand value of the scale, voice disc of the enterprise discourse, it will be quality as a link, the business, technology and economy are closely linked together, Promote the common development of the global economy and promote the building of international brands in developing countries.

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