Launched by pop star Lady
her mother Cynthia Germanotta in 2012, the foundation aims
to strengthen young people’s emotional and mental well-being
through various programs and resources.
Channel Kindness digital platform empowers young people to
share how they are choosing kindness in their communities.
As the United States grapples with a pandemic and systemic
racism, the foundation will host its third #BeKind21 campaign
in September. The challenge asks participants to pledge to
create a kinder world with
21 days of action –– the length of time it takes to build a habit.
Global Citizen spoke
with Born This Way Foundation Executive Director Maya Smith
about how the organization is working to ensure young people
prioritize their mental health.