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New Lifestyle Brand
Combines Style, Functionality, Wellness, and
Travel-Inspired Design for Modern Women
Entrepreneur and
founder Anika McKelvey is preparing to introduce LAS
Loungewear, a lifestyle apparel brand created to help women
move through life with greater comfort, confidence, and
ease.
Originally launched
in February 2025 after nearly three years of development,
LAS Loungewear was born from a simple but relatable problem:
finding a hoodie comfortable enough to sleep in on a plane
while remaining stylish enough to wear throughout the
airport and beyond.
What began as a
travel-inspired concept quickly evolved into something much
larger.
"Women started
telling us they were wearing our pieces everywhere," said
McKelvey. "Not just while traveling, but during recovery,
while running errands, working from home, and throughout
everyday life. That's when I realized we weren't designing
travel wear, but creating pieces that supported women
through all parts of their journey."
Designed with
thoughtful details including built-in compression elements,
satin-lined hoods, two-way zippers, premium bamboo cotton
fabrics, and functional features that support modern
lifestyles, the brand addresses a growing demand for apparel
that combines wellness, performance, versatility, and style.
Industry trends
increasingly show consumers prioritizing intentional
purchases and multifunctional wardrobes. Rather than
accumulating more clothing, many shoppers are seeking
elevated essentials that serve multiple purposes.
"The future of
fashion is functionality," McKelvey said. "People are asking
what a garment does for them. They're looking for fewer
pieces that work harder and fit seamlessly into their lives.
McKelvey's journey
into fashion was unconventional. Despite having no formal
fashion design training and no sewing experience, she
enrolled in a course on launching a fashion brand and
pursued her vision from the ground up.
Before entering the
fashion industry, she built and operated a successful yoga
and Pilates studio, owned a staffing company, worked in
nonprofit leadership supporting disadvantaged youth and
families, and gained retail experience through Nordstrom.
Those experiences helped shape her understanding of consumer
needs, wellness, and service-driven business.
Today, the
Miami-based founder is focused on building a lasting legacy
while demonstrating entrepreneurship to her children and
inspiring others to pursue ideas rooted in solving real
problems.
The forthcoming
launch will continue the company's commitment to creating
thoughtfully designed apparel that supports women wherever
life takes them, from travel days and recovery periods to
daily routines and everything in between.
For more
information, visit
www.lasloungewear.com
anikamckelvey.com
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Loungewear & Anika McKelvey
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McKelvey
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McKelvey & LAS Loungewear
About Anika McKelvey
Anika McKelvey
is the founder of LAS Loungewear. Based in Miami, she is an
entrepreneur whose background spans wellness, staffing,
nonprofit leadership, and retail. Her mission is to create
thoughtfully designed lifestyle apparel that combines
comfort, functionality, and style while empowering women to
move confidently through every stage of life.
www.lasloungewear.com
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