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Palm Beach  Society News  Pages 1 
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City Palms Gives Back

City Palms Gives Back to Susan G Komen Race for the Cure

City Palms Gives Back to Susan G Komen Race for the Cure.
Niki Piersall and Joe Serafin of City Palms.

Photo by: Jemma Coleman Photography




WEST PALM BEACH, FLA. (June 17, 2011) — More than 300 fashion and real estate enthusiasts gathered at CityPalms in downtown West Palm Beach for an evening of glamour featuring a Lilly Pulitzer swimwear fashion show, synchronized swimming performances,
signature cocktails and bites in support of the 2012 Susan G. Komen South Florida Race for the Cure.

Guests included Komen supporters Liz DeWoody, Kristy and Grier Pressly, Liz and Mark Yavinsky, Valentine Joseph, Veronica Menella, Melissa McKinlay, Betsy Golub and Melinda Santer.

Set amidst the poolside rustling palms on the rooftop Palm Court Club at City Palms, the event showcased a special limited-time incentive for homebuyers, resulting in numerous sales for the
McWilliams|Ballard sales and marketing group, a portion of proceeds benefiting the 2012 Susan G. Komen South Florida Race for the Cure. “We were thrilled with the turnout of guests excited about fashion and real estate in downtown West Palm Beach,” said Niki Piersall, director, McWilliams|Ballard. “This was one of the most
vibrant events held to date in the luxurious Palm Court Club, and we can’t wait to top it all with our next soiree!”

Produced by the It! Girls of It! Weddings & Events in Palm Beach, the event sizzled as Miami’s hottest fashion models donned the latest from Lilly Pulitzer’s Summer 2011 swimwear line.
Cocktails flowed as DJ Adam Lipson spun the latest club tunes and synchronized swimming performances by the Palm Beach Coralytes had the poolside crowd cheering in amazement.

Just steps from the renowned shopping and dining of CityPlace, City Palms is uniquely positioned at 480 Hibiscus Street to offer both location and lifestyle. For more information, log
on to  or call (561) 804-6611.

About Susan G. Komen for the Cure® and the South Florida Affiliate of Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. The South Florida Affiliate of Susan G. Komen for the Cure is working to better the lives of those facing breast cancer in the local community. They join more than a million breast cancer survivors and activists around the globe as part of the world’s largest and most progressive grassroots network fighting breast cancer. Through events like the Komen South Florida Race for the Cure®, the Komen South Florida Affiliate has invested $10 million in community breast health programs in our service area of Palm Beach, Martin and St. Lucie counties. Up to 75 percent of net proceeds generated by the Affiliate stays in our service area. The remaining income goes to the nationalSusan G. Komen for the Cure Grants Program to fund research. For more information, call 561-514-3020 or visit

From surfside clambakes and verdant garden anniversary soirees to elaborate museum fundraisers and celebrity weddings, It! Weddings & Events produces the most talked-about bashes in town and country. Headquartered in Palm Beach, Fla., our exclusive It! Network of vendors ensures the success of your special event in any location. For more information, log on to  or call (561) 801-0767.


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