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SEARS
HELPS
HEROES
FULFILL
WISHES
THIS
HOLIDAY
Sears
Heroes
at Home
Wish
Registry™
offers
America
the
chance
to say
“thank
you” and
helps
military
families
have the
holidays
t
hey
deserve
Hoffman
Estates,
Ill.
(Nov. 10,
2010) —
With more
than 480,000
U.S.
soldiers
currently on
active
duty*,
Sears
is once
again
calling on
America to
step up and
say “thanks”
to the
nation’s
troops this
holiday
season. As
part of its
long-standing
commitment
to real life
heroes,
Sears is
proud to
bring back
its annual
Sears Heroes
at Home Wish
Registry™
to give back
to the men
and women
who serve
our country
by inviting
Americans to
donate to
the Heroes
at Home Wish
Registry at
www.Sears.com/heroesathome.
With
thousands of
active-duty
military
fathers and
mothers away
from their
homes
fighting for
our country,
the Heroes
at Home Wish
Registry
helps to
bring the
holidays
home for
many
deserving
families. By
bridging the
miles with a
little
holiday
cheer, the
Wish
Registry
provides a
chance for
active
military
members to
connect with
loved ones
during the
holiday
season. Many
families
that were
helped by
last year’s
efforts
shared their
stories to
encourage
active
members of
the military
to register
this year,
some of
which are
posted on
the Wish
Registry
website. One
family
shared:
My husband
has been
deployed the
last two
Christmases
and I have
tried to
cope by
making it
just another
day – no
tree, no
presents,
etc. When I
heard he was
selected for
your program
and received
the email to
go buy
decorations
I was
crying. I
thought, for
once it
would be
nice to make
myself happy
and bring
back
Christmas! I
just want to
thank you
from the
bottom of my
heart and
let you know
what a
difference
you are
making for
military
families.
Now through
Dec. 31,
Americans
can support
the Sears
Heroes at
Home Wish
Registry by
making a
contribution
to the Wish
Registry
either
in-store or
online at
Sears.com/heroesathome.
Donations
made to the
Wish
Registry are
not tax
deductible
and will be
used to
purchase
Sears gift
cards that
will be
equally
distributed
to all
registered
families.
“Through the
Heroes at
Home Wish
Registry,
Sears is
able to give
back and say
‘thanks’ to
the military
members who
selflessly
protect our
nation every
day,” said
David
Friedman,
SVP, Sears
Holdings and
president of
marketing,
Sears
Holdings.
“The Wish
Registry
enables
Americans to
show their
gratitude to
our military
heroes and
help make
the holiday
season
brighter.”
Year-over-year,
demand among
the military
community
continues to
grow. This
fall,
thousands of
active
members of
the military
registered
to
participate
in the Sears
Heroes at
Home Wish
Registry;
achieving
more than
23,000
registrants
in less than
24 hours
after
activating
the website.
Now in its
third year,
the Heroes
at Home Wish
Registry has
helped more
than 51,000
military
families and
has raised
more than
$12.2
million. For
many, the
wishes
fulfilled in
years past
have been
simple and
practical,
including
everything
from warm
clothes to
new toys for
their
children to
a Christmas
tree and
other
holiday
decorations
for their
homes.
Furthering
its long
standing
commitment
to the
military,
Sears Blue
Tool Crew
will launch
a new
military
discount
program for
tools this
Veterans
Day, Nov.
11. Starting
on Veterans
Day, Sears
will offer a
10 percent
discount on
all
in-store,
regularly
priced tool
purchases,
including
Craftsman
tools, when
customers
show a valid
military
I.D.
“We are
honored to
be able to
provide our
military
heroes with
the Sears
Blue Tool
Crew
military
discount as
a token of
our
appreciation
for the
ongoing
commitment
and service
they provide
to our
country,”
said Steve
Light, SVP
of Tools and
Hardware for
Sears
Holdings.
“Being a
member of
the military
is a
lifelong
commitment
and Sears is
dedicated to
providing
ongoing
support to
our military
customers
and their
families who
serve our
country
every day.”
Customers
can also
support
America’s
troops by
voting for
the “Deck
Your Halls”
sweepstakes.
For every
vote
received
during the
sweepstakes
Sears, along
with its
holiday trim
shop
business,
will donate
$1 to the
Wish
Registry, up
to $10,000.
Now through
Nov. 22,
customers
who vote for
their
favorite
holiday
product
theme as
part of the
“Deck Your
Halls”
sweepstakes
will be
entered to
win prizes
worth up to
$2,000. For
complete
rules and
entry please
visit
www.sears.com/deckyourhalls.
Sears
Holdings’
ongoing
commitment
to assisting
troops and
their
families
includes
several
recruiting
and
employment
programs, as
well as a
military pay
differential
to Sears
associates
employed
(full time)
who are
reservists
serving on
active duty.
Reservists
who are
employed
full time
are allowed
to continue
participating
in life
insurance,
medical and
dental
programs.
For
additional
information
about the
Heroes at
Home Wish
Registry or
to make a
donation,
visit
www.sears.com/heroesathome.
About Sears
Holdings
Corporation
Sears
Holdings
Corporation
is the
nation's
fourth
largest
broadline
retailer
with
approximately
3,900
full-line
and
specialty
retail
stores in
the United
States and
Canada.
Sears
Holdings is
the leading
home
appliance
retailer as
well as a
leader in
tools, lawn
and garden,
consumer
electronics
and
automotive
repair and
maintenance.
Sears
Holdings is
the 2010
ENERGY STAR®
Retail
Partner of
the Year.
Key
proprietary
brands
include
Kenmore,
Craftsman
and DieHard,
and a broad
apparel
offering,
including
such
well-known
labels as
Lands' End,
Jaclyn Smith
and Joe
Boxer, as
well as the
Apostrophe
and
Covington
brands. It
also has the
Country
Living
collection,
which is
offered by
Sears and
Kmart. We
are the
nation's
largest
provider of
home
services,
with more
than 12
million
service
calls made
annually.
Sears
Holdings
Corporation
operates
through its
subsidiaries,
including
Sears,
Roebuck and
Co. and
Kmart
Corporation.
For more
information,
visit Sears
Holdings'
website at
www.searsholdings.com.
# # #
* According
to
The
Official
Homepage of
the United
States Army.
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