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Langjiu, welcomed the Year of the
Horse with an exclusive Spring Festival
tasting dinner at the Delegates
Dining Room of the United Nations
Headquarters in New York, bringing
together culture, craftsmanship, and
global celebration under the theme
“Chinese New Year · Shared with the
World.”
Hosted to mark the first anniversary of
the Chinese Spring Festival’s
recognition as UNESCO Intangible
Cultural Heritage, the invitation-only
evening gathered approximately 50
distinguished guests, including
diplomats, international organization
representatives, cultural leaders,
scholars, and figures from the global
wine and spirits industry.
At the heart of the evening was a guided
tasting of Langjiu’s flagship
expressions—Qinghualang,
Honghualang, and Hongyunlang
—each presented alongside a
thoughtfully curated Chinese-Western
fusion menu. Guests were invited to
explore the layered aromas, depth, and
balance of sauce-aroma baijiu, gaining
insight into the centuries-old
craftsmanship and philosophy behind
Langjiu’s traditional brewing
techniques.
Remarks throughout the evening reflected
on the Spring Festival’s universal
themes of reunion, harmony, and renewal,
and highlighted baijiu’s role as both a
ceremonial and social medium in Chinese
culture.
Speakers noted that taste and ritual can
serve as powerful entry points for
cultural understanding, allowing
traditions to be experienced
rather than explained.
In his address, Fu Rao, Vice Chairman
of Langjiu Co., Ltd.,
described the United Nations dinner as a
milestone in the brand’s global journey.
He emphasized Langjiu’s vision of using
baijiu as a bridge between cultures,
enabling international audiences to
experience the spirit of Chinese New
Year through flavor, craftsmanship,
and shared moments at the table.
The evening unfolded in an intimate,
refined atmosphere, with light cultural
performances and interactive moments
seamlessly integrated into the dining
experience. Guests engaged in
conversation and exchange while
discovering the nuances of Langjiu’s
portfolio.
The celebration concluded with a
collective New Year toast and group
photograph, symbolizing shared goodwill
and the continued dialogue between
tradition and the modern global
lifestyle.
Through this Spring Festival dinner,
Langjiu reaffirmed its commitment to
presenting Chinese baijiu as a refined,
world-class spirit rooted in heritage
and crafted for global appreciation. |