Sleepy’s, the Mattress Professionals, as title sponsor of
the Sweet Dreams Promotion, will help fans of NY Daily News
Dream Analyst Lauren Lawrence get the mattress of their
dreams and get rid of those pesky nightmares. After the
successful pilot launch of Lauren’s show “Celebrity
Nightmares Decoded” on A&E Network’s Biography Channel last
year, the first official season kicks off September 17. To
kick-off “Celebrity Nightmares Decoded,” the Daily News will
hold an in-paper contest title sponsored by Sleepy’s and
with additional support from Nino’s Tuscany Steakhouse and
Black Tie Magazine.
Contest Prizes to
be provided by Sleepy’s:
·
$20,000 in Prizes (to be determined - suggestions below):
o
Grand
Prize – Deluxe bed makeover complete with comforter, sheets
and pillows.
o
1st
Prize – Bed makeover
o
2nd
Prize – Comforter & sheet set
o
3rd
Prize – Pillows
Sweet Dreams
Event:
The week-long
contest will culminate in a mixed celebrity
and public
(cash
bar)
event
on Tuesday, October 11 from 6-8 pm
at Nino’s Tuscany
Steakhouse,
117 W. 58th St btw. 6th &
7th Ave.
The Sweet Dreams Event will feature a
screening of highlights from this
"premiere season"
and the pilot season of
the show.
The winners of the in-paper contest will be
announced at the event and the event will include a separate
drawing for a dream analysis by Lauren Lawrence, signed
copies of her book, a featured celebrity photo with Lauren
on
www.BlackTieMagazine.com and/or other potential
sleep-based giveaways.
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