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Save the Date 2014  Old
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Black Tie International:
ETTA - 21st Annual Gala




Evening’s Honorees to Include Smashbox Co-Founder Davis Factor





ETTA will celebrate its 21st annual gala at The Beverly Hilton on Wednesday, November 12.  Cocktail reception begins at 5:30 p.m., with dinner and awards starting at 6:30 p.m.  ETTA is the only Los Angeles-based organization that provides a full spectrum of services for Jewish adults with special needs, and their families, and this annual gala helps provide resources for residential housing, skills training, job coaching, education programs and other critical services.


Hosted by TV personality Adrianna Costa, this year’s gala will honor several notables for their contributions to the community. Davis Factor, great-grandson of cosmetic legend Max Factor and co-founder of Smashbox Studios and Cosmetics, will receive the Visionary Award.  Through his dedication to art and creative expression, Factor has become a leader in turning Los Angeles into an epicenter of photography. Since selling Smashbox to the Estée Lauder Companies, Factor has served as head of Global Creative for Smashbox Cosmetics. Spending his entire life in fashion and beauty, he is currently working on his first book with Fahey Klein that will capture his journey as a photographer, entrepreneur and creative pioneer.  Also honored at the gala will be the ETTA Youth Board with the Hendeles Young Leadership Award as well as Angie and Moise Hendeles.  The gala will also pay special tribute to Frances and Rabbi Hyman Agress.   


Key elected officials that are expected to attend include Eric Bauman (LACDP/CDP), Richard Bloom (Assembly), Paul Koretz (LA City Council), Paul Krekorian (LA City Council), Jackie Lacey (District Attorney), John Perez (Assembly) and Bill Rosendahl (former LA City Council), among many others.


Sponsors for the 2014 gala include Smashbox Cosmetics, the indie-spirit beauty brand born out of Smashbox Studios in L.A., and Suja Juices, the nation's leading organic, cold-pressed, cold-pressured, non-GMO juice brand.


“We are delighted and humbled to honor this group of very special individuals.  We rely on dedicated members of our community to help us fulfill our mission to assist those with developmental disabilities and their families, and are grateful for their unwavering support,” said Dr. Michael Held, the Executive Director of ETTA.  “I have a strong and personal commitment to the organization, and am very excited to see our philosophy of inclusion and empowerment grow by leaps and bounds."


Since its inception 21 years ago, ETTA has served thousands of adults with disabilities and their families. Over the years ETTA has received major grants from individuals and institutions including Steve Tisch, Alec Gores, The Max Factor Family Foundation and The Jewish Federation, among others.  ETTA currently operates Group Homes in the San Fernando Valley and also operates “Stevie T’s,” a semi-independent living home for adult women in west Los Angeles funded by Steve Tisch.  Due to high demand, ETTA has set forth a “200 by 2020” plan that aims to provide residential and related services for 200 adults by the year 2020.


ETTA, founded in 1993 in Los Angeles, California, is the only organization in Los Angeles that provides a full spectrum of services for Jewish adults with special needs. ETTA serves people with developmental disabilities and their families, and is one of the premier providers of such services on the West Coast. ETTA provides a full spectrum of services including residential housing, case management, employment training and placement, educational services and social services. ETTA’s mission is to provide programs and services that enable people with special needs, and the families who love them, to live fully enriched and active lives as members of the Los Angeles community. We enable people with disabilities to achieve greater independence, autonomy and inclusion. We change mindsets, raise awareness, increase sensitivity and provide inspiration. We elevate lives and train leaders. We are a community of hope, warmth, support and expertise.


To purchase tickets or tables, please visit  For more information please visit  or follow on Twitter @ETTAOrg, Instagram @ETTA_org or visit  Event produced by Best Events.



joyce brooks, gerard mckeon.  photo by:  rose billings

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