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MORE STARS STAND UP TO CANCER
THIS FRIDAY, SEPTEMBER 5th -
8:00 PM ET AND PT / 7:00 PM CT
Robert Downey Jr., Melissa McCarthy, Steve Carell, Sofia
Vergara, Ben Falcone, Kevin Bacon, Anna Kendrick, Tony
Goldwyn, Dave Grohl, Hailee Steinfeld, Josh Gad, Giada De
Laurentiis, Jaime King, Mira Sorvino,
Joe Manganiello, Jordana Brewster, Alison Sweeney, Amanda de
Cadenet, Charlie Wilson, & Diem Brown Join the One-hour
Telecast
SU2C Airing on 32 Broadcast and Cable Networks; Streaming
on Hulu and Yahoo
http://www.standup2cancer.org | facebook.com/su2c |
Instagram: @SU2C |
Twitter: @SU2C
LOS ANGELES / NEW YORK –
This
Friday, September 5th (8:00
– 9:00 PM ET/PT) Stand
Up To Cancer (SU2C),
a program of the Entertainment
Industry Foundation (EIF),
will stage its fourth biennial fundraising event. Robert
Downey Jr., Melissa McCarthy, Steve Carell, Sofia
Vergara, Ben Falcone, Kevin
Bacon, Anna Kendrick, Tony
Goldwyn, Dave
Grohl, Hailee Steinfeld, Josh Gad, Giada De Laurentiis,
Jaime King, Mira Sorvino, Joe
Manganiello, Jordana Brewster, Alison Sweeney, Amanda de
Cadenet, Charlie Wilson, and Diem
Brown, will be part of the star-studded appeal to help
build public support for SU2C’s groundbreaking translational
research that can provide patients with new therapies to
save lives now. They join previously announced participants
including Gwyneth
Paltrow, Katie Couric, Reese Witherspoon, Pierce Brosnan,
Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland,
Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Eric
Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook,
Kareem Abdul-Jabbar, Marg Helgenberger, Matt Passmore, Rob
Riggle, Italia Ricci, Ethan Zohn and Bree
Turner. Special
musical performances include: The
Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana Grande,
and Dave Matthews Band.
Gwyneth Paltrow and Joel
Gallen of
Tenth Planet Productions will co-executive produce the
September 5th broadcast,
live from the Dolby Theatre in Los Angeles. ABC,
CBS, FOX and NBC,
along with ABC
Family, American
Forces Network, AXS TV, Bravo, Cooking Channel, Discovery
Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX
Sports 2, FXM, HBO, HBO Latino, ION Television, LMN, Logo
TV, MLB Network, National Geographic Channel, Oxygen,
Palladia, Pivot, SHOWTIME, Smithsonian Channel, Starz, TNT and VH1 are
donating one hour of simultaneous commercial-free primetime
for the nationally televised fundraising special on Friday.
In addition, the show will stream live on both Hulu and Yahoo.
Instead of the traditional phone bank staffed by
celebrities, the September 5th telecast
will feature a “digital lounge” on the set, hosted by Yahoo
News Global Anchor Katie
Couric. Stars in the digital lounge will reach out to
viewers via phone, Facebook, Instagram and other social
media platforms through an exciting new campaign called
"We're Calling You" that SU2C’s supporters can sign up for,
as of today, at werecallingyou.org.
In the on-stage digital lounge, Katie Couric will tap into
the Facebook Mentions Box, which allows supporters to share
their connection to cancer and receive real-time responses
from celebrities. Other celebrities in the digital lounge
will participate in Facebook Q&As, using their own pages to
respond live to fan questions. Facebook and Instagram will
also have a presence on the star-studded red carpet on
September 5th with
a photo experience that will capture the stars as they make
their way into the Dolby Theatre, sharing those images and
videos with fans. All of this, and much more, can be
followed on Stand Up To Cancer’s social media feeds (facebook.com/su2c |
Instagram: @SU2C |
Twitter: @SU2C).
In addition to Facebook, an array of digital and social
media platforms and influencers— ranging from Shazam, reddit,
Nerdist, Tumblr, Yahoo, Hulu, AOL, and The Huffington Post—
are helping support SU2C this year.
For the first time, there will be a
Canada-inclusive co-broadcast of the 2014 telecast, which
will air simultaneously on all four major English-language
Canadian networks: CBC,
City, CTV and Global, along
with Canadian services AMI, CHCH, CHEK, Fight Network, Gusto
TV, Hollywood Suite and TLN. All funds received from the
Canadian general public during the broadcast will be
directed towards the creation of collaborative research
teams, as well as education and awareness programs conducted
in Canada.
The first three SU2C telecasts took place on
September 5, 2008, September 10, 2010 and September 7, 2012,
and were made available to more than 190 countries. To date,
more than $261 million has been pledged to support SU2C’s
innovative cancer research programs. Since 2008, SU2C has
funded 12 “Dream Teams” of researchers and two translational
research teams, as well as 26 young innovative scientists
whose high-risk, potentially high-reward projects are aimed
at ending cancer’s reign as a leading cause of death
worldwide.
SU2C was founded on the belief that
collaboration would play an integral role in advancing
cancer research. To date, Stand Up To Cancer has brought
together more than 750 of the best and the brightest
research scientists from 112 institutions in six countries
to work together in order to save lives now. SU2C-funded
researchers have planned, launched or completed more than
140 clinical trials.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to
accelerate the pace of research to get new therapies to
patients quickly and save lives now. SU2C, a program of the
Entertainment Industry Foundation (EIF), a 501(c)(3)
charitable organization, was established in 2008 by film and
media leaders who utilize the industry’s resources to engage
the public in supporting a new, collaborative model of
cancer research, and to increase awareness about cancer
prevention as well as progress being made in the fight
against the disease. As SU2C’s scientific partner, the
American Association for Cancer Research (AACR) and a
Scientific Advisory Committee led by Nobel Laureate Phillip
A. Sharp, Ph.D., conduct rigorous, competitive review
processes to identify the best research proposals to
recommend for funding, oversee grants administration, and
provide expert review of research progress.
Current members of the SU2C Council of
Founders and Advisors (CFA) include Katie Couric, Sherry
Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue
Schwartz, Pamela Oas Williams, and Ellen Ziffren. All
current members of the CFA were co-producers of the 2012
televised special. The late co-founder Laura Ziskin
executive produced both the Sept. 5, 2008, and Sept. 10,
2010, broadcasts. SU2C was formally launched on May 27,
2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s
president and CEO since 2011.
In addition to “Visionary” donors Major
League Baseball, Cancer Treatment Centers of America,
MasterCard, and The Sidney Kimmel Foundation for Cancer
Research, other major donors and collaborators that are
currently engaged with SU2C include Genentech, Prostate
Cancer Foundation, American Cancer Society, The Safeway
Foundation, Bristol-Myers Squibb, CVS Caremark, KWF (The
Dutch Cancer Society), St. Baldrick’s Foundation, Lustgarten
Foundation, Cancer Research UK, Sean Parker Foundation, Fox
Family Cancer Research Funding Trust, Fifth Third Bank,
Melanoma Research Alliance, Cancer Research Institute, Room
Key, Ovarian Cancer Research Fund, Ovarian Cancer National
Alliance, National Ovarian Cancer Coalition, Laura Ziskin
Family Trust, Farrah Fawcett Foundation, and Siemens. For
more information on Stand Up To Cancer, visit
www.standup2cancer.org
About the Entertainment Industry Foundation
Stand Up To Cancer is a program of the
Entertainment Industry Foundation (EIF), the 501(c)(3)
not-for-profit organization that serves as the collective
philanthropy for the television and film businesses. EIF has
distributed hundreds of millions of dollars to support
programs addressing critical health, education and social
issues. For more information, visit
www.eifoundation.org
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