POPSUGAR LAUNCHES POPSUGAR
PLAY/GROUND
The Two-Day Interactive Festival
of Diverse Experiences, Panels, and Indulgences
to
Empower and Delight Body, Mind,
and Soul
Featuring Kate Hudson, Mindy
Kaling, and Yara Shahidi
With Musical Performances by
AlunaGeorge and Other Surprise Guests
Presented by eyelove and Freeform
New York, NY -
On June
9 and June 10, at Pier 94 in New York City,
powerhouse global lifestyle media company
POPSUGAR, along with event partner Reed
Exhibitions, the world's leading event
organizer, will bring POPSUGAR’s content to life
at POPSUGAR Play/Ground. A breakthrough festival
that will provide experiences that are at once
playful and grounding, attendees will have the
opportunity to learn, shop, sweat, enjoy, and
indulge.
Festivalgoers will find the
ultimate happy place at this one-of-a-kind
interactive wonderland with programming and
panel conversations featuring Play/Ground
creative advisors Kate
Hudson, Mindy Kaling, and Yara
Shahidi, as well as spiritual guru Gabby
Bernstein and many others. Further
highlights will include a musical performance
by AlunaGeorge,
an artist collaboration with Ashley
Longshore, cutting-edge workouts lead by
fitness superstars, an interactive shopping
bazaar featuring exclusive product
collaborations with favorite POPSUGAR brands,
Instagram-worthy art installations, and so much
more.
Attendees will also be able to
experience curated brand activations. Presenting
partner, eyelove, will
educate women about the importance of eye
health. “With experiential marketing on the
rise, our involvement provides an exciting
opportunity to engage with consumers in a new
way, while encouraging them to prioritize their
eye health,” said Michelle
Nguyen, Consumer Marketing Lead, Ophthalmics at
Shire. Freeform, Disney’s
young adult television television network, is
also a presenting partner, and will have
activations presenting their summer programming.
Nordstrom will
highlight Nordstrom’s approach to wellness and
will feature Nordstrom beauty products and
services. Lime-A-Rita,
Moen, COVERGIRL, and many others will also
participate.
“At POPSUGAR, we aim to make
women’s lives happier, smarter and easier. With
this new kind of festival, we will do the same
while inspiring and entertaining them,” said
Lisa Sugar, founder and president of POPSUGAR.
“POPSUGAR Play/Ground’s programming reflects the
wide range of interests of our audience, where
they can come to engage every part of their
lives in an unforgettable two day experience."
“Our team is excited to
collaborate with POPSUGAR in creating their
biggest event yet with POPSUGAR Play/Ground and
to bring Reed Exhibitions’ event expertise to
the festival,” said Hervé Sedky, president of
Reed Exhibitions, The Americas. “We’re thrilled
to expand our portfolio of events and continue
to forge a successful partnership with POPSUGAR.”
Central to the event will be the
unique and powerful brand activations attendees
can only experience at POPSUGAR Play/Ground.
“Today’s consumers don’t just want to shop their
brands; they want to fully experience everything
their brands have to offer,” said Geoff
Schiller, POPSUGAR CRO. “To that end, by
activating at POPSUGAR Play/Ground, our brand
partners will deliver on that promise and
opportunity at scale. Together, we will engage,
empower and inspire thousands of people.”
The two-day festival is expecting
to attract more than 15,000 attendees. More
guests, performers, sponsors, and exhibitors
will be announced in the following months.
For more information on POPSUGAR
Play/Ground and to purchase tickets, please
click here.
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About POPSUGAR:
POPSUGAR Inc. is a global media
and technology company that is parent to
lifestyle media publisher POPSUGAR,
quarterly subscription box POPSUGAR
Must Have,
and makeup line Beauty by POPSUGAR. Together,
the brands attract a monthly global audience of
400 million, generating 3.1 billion monthly
content views. POPSUGAR is a leading lifestyle
brand for young women, delivering inspiring,
informative, and entertaining content in
multiplatforms across entertainment, fashion,
beauty, fitness, food, parenting, news, and
more. POPSUGAR Studios, the video production arm
of POPSUGAR, Inc., garners more than 390 million
monthly views of its original series.
POPSUGAR Inc. operates
internationally in Australia, the Middle East,
and the UK, with offices in San Francisco, New
York, Los Angeles, Chicago, and London. The
company is privately held and funded by Sequoia
Capital and IVP. For more information about
POPSUGAR Inc., visit corp.popsugar.com.
About Reed Exhibitions:
Reed Exhibitions is the world's
leading events organizer, with over 500 events
in over 30 countries. In 2016, Reed brought
together over seven million active event
participants from around the world, generating
billions of dollars in business. Today, Reed
events are held throughout the Americas, Europe,
the Middle East, Asia Pacific, and Africa and
organized by 41 fully staffed offices. Reed
Exhibitions serves 43 industry sectors with
trade and consumer events and is part of RELX
Group, a world leading provider of professional
information solutions. www.reedexpo.com