Event Exceeded All Expectations, Thousands in Attendance, Sales Made at New York Observer’s Real Estate Showcase at Soho’s Puck Building

A crowd of approximately 2,256 prospective homebuyers, real estate brokers, and developers attended the highly anticipated New York Condos Showcase in Soho’s historic Puck Building, hosted by the New York Observer.  The event was so successful and well received that The Observer has announced that they will host a second New York Condos Showcase this fall (’08). 

“The New York Condos Showcase exceeded all of our expectations,” said Observer Media Group publisher Jared Kushner.  “From the start of the day, it was a huge success, with lines around the block before we even opened the Puck Building’s doors.  There was a constant – and heavy – flow of visitors throughout the day and the response from developers, brokers and consumers was uniformly positive. This event was the place to be and we look forward to the next one in the fall.”

. For new and even seasoned apartment buyers, the New York real estate market can be intimidating and difficult to navigate and The New York Condos Showcase took the legwork out of the buying equation. Visitors explored some of the NYC’s newest properties while enjoying live jazz, valet parking, free food and drinks, raffle contests and over 1000 giveaways

The event featured over 40 high-end properties from around New York City including: One Hanson Place, 80 Metropolitan, Forte, One Brooklyn Bridge Park, The Edge, Toren, Northside Piers, The View at EastCoast, 99 John Street, The Visionaire, Sixty Beach, 45 John Street, 25 Broad Street, Fifteen Madison Square North, 34 Leonard Street, Morgan Court, The Sky House, Sheffield57, The 505 HK, Platinum, The Laurel, The Brompton, Mirada, Century Tower, Azure, 255 East 74^th Street, 995 5^th Avenue, The Lucida, 535 West End Avenue, The Rushmore, Ariel, Avonova, 200 West End Avenue, Park Columbus, 150 West 87^th Street, The Harrison, Solaria, and Latitude.

“We thought the Observer Showcase was great,” remarked Joe Ferrara, a partner at BFC Partners, the developer of Toren, a new 240-unit, 38-story condominium in Downtown Brooklyn.  “The turnout was great and we’ve had lots of inquiries and several sales.  We would definitely participate in
 this event again.”

The New York Condos Showcase was organized to reflect the geographical layout of the featured properties. Attendees could explore developments – walking from ‘Lower Manhattan’ to the ‘Upper East Side’ and ‘across the Brooklyn Bridge’ – all without ever having to leave the building. Attendees also received a ‘City’ map and the event space featured street signs to help individuals navigate from neighborhood to neighborhood.

"The showcase was a wonderful opportunity to interact with buyers as well as agents," said David Kest, Sales Director of 45 John Street, an 84-unit condominium conversion in the Financial District.  "The lively atmosphere and large crowd made this a most successful sales event. It also makes a major statement about the vitality and pent-up interest within the industry.  I certainly look forward to welcoming some of the attendees to our on-site Presentation Center."

The Showcase was supported by the Real Estate Board of New York (REBNY), Chase Bank, Gracious Home, Pravda, and Ligne Roset.  All proceeds went in support of the Coalition for the Homeless. Reba Miller, President of RP Miller & Associates, served as the industry consultant at the event.

The New York Condos Showcase exhibitor package included booth space and advertising in a specially produced magazine for the event. In addition to participant advertising, the magazine featured editorial content on real estate trends, home design and consumer focused real estate issues. 

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