Nicola Bulgari also announced: “Bulgari will continue to support Save the Children in 2010 through the continued sales of its commemorative ring and pendant, as well as through a series of major high profile auction events in New York, Tokyo, Beijing, London and Rome.”

In celebration of their 125 year anniversary, BVLGARI first joined efforts with Save The Children in January.  The auction served as the culmination of BVLGARI’s year long effort for the Rewrite the Future Campaign, dedicated to providing quality education to children living in conflict-affected areas all over the world.

Since its inception, the project has attracted many well-known supporters:  photographer Fabrizio Ferri donated his time and talent creating portraits of the numerous stage, screen and music stars who have taken part in the effort.  Noteworthy among these prominent celebrities are: Julianne Moore, Jessica Biel, Ginnifer Goodwin, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Terrence Howard, Jason Lewis, Andy Garcia, and Debra Messing.

The auction collection was officially presented to the public on May 20, 2009 at a private celebration inaugurating Bulgari’s first-ever retrospective museum exhibition at the prestigious Il Palazzo delle Esposizioni in Rome.  From June until November 2009 the collection toured the world’s greatest cities, where they were presented at a series of high-profile events.