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Celebrity Philanthropy News 2  3
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Black Tie International:
Friends of Sheba Medical Center, Tel HaShomer
Photos by:  Orly Halvey and Michelle Mivzari
Stuart and Evie Steinberg (parents of Max Steinberg) and Sue and Barry Brucker (former Mayor of Beverly Hills and nephew of honoree Marion Brucker)
Stuart and Evie Steinberg (parents of Max Steinberg) and Sue and Barry Brucker
(former Mayor of Beverly Hills and nephew of honoree Marion Brucker)



Evening Recognized Wounded Soldiers and the Medical Team

at Sheba Medical Center, Tel HaShomer;

Special Awards Presented to Local Heroes Marion Brucker and Max Steinberg 

Friends of Sheba Medical Center Raised More Than $2 Million

Friends of Sheba President Parham Zar and his wife and board member Shoshana Zar and honoree Zeev Rotstein, Director General and CEO of Sheba Medical Center
Friends of Sheba President Parham Zar and his wife and board member Shoshana Zar and honoree Zeev Rotstein, Director General and CEO of Sheba Medical Center
Gala Chairs Steve Hitter and Rosanne Ziering
Gala Chairs Steve Hitter and Rosanne Ziering
 Wounded soldiers Deputy General Shai Siman Tov and Staff Sergeant Adiel Levy
 Wounded soldiers Deputy General Shai Siman Tov and Staff Sergeant Adiel Levy
Jason Alexander and Moran Atias
Jason Alexander and Moran Atias
 Actress/singer Alona Tal performing on stage
 Actress/singer Alona Tal performing on stage
Holocaust survivor Max Stodel
Holocaust survivor Max Stodel


Los Angeles, CA (November 16, 2015) – Friends of Sheba Medical Center, Tel HaShomer hosted its 45th Anniversary Gala:  Honoring Our Heroes, Sunday, November 15, 2015 at the Beverly Wilshire Hotel, Beverly Hills.  Evening honored local heroes, wounded soldiers, victims of terror and the dedicated doctors who save their lives.  Friends of Sheba Medical Center raised more than $2 million to support the world-renowned hospital, home to Israel’s National Center for Rehabilitation of Israel Defense Forces soldiers and all victims of terror in need of long-term care.  Rosanne Ziering and Steve Hitter Co-Chaired the evening and Myra Clark-Siegel and Israeli Consul General David Siegel served as Honorary Chairs.  Actresses Moran Atias of Tyrant and Alona Tal of Pretty Little Liars were special guest presenters. 

More than 600 guests attended the heroes-themed gala to show their support for Israel and its leading healthcare institution, Sheba Medical Center.  Singer Alisa Sharp opened up with a stirring rendition of the American National Anthem followed by an equally moving performance of the Israeli National Anthem sung by Alona Tal, who then requested all military veterans including American, Israeli and Lone soldiers in attendance to stand and be recognized.  Congressman Brad Sherman presented an official United States Capitol flag to Margie Pressman, founder of the Friends of Sheba, followed with a blessing by Cantor Chayim Frenkel, Rabbi Amy Bernstein and Rabbi Nick Renner.

Host Jason Alexander welcomed the guests and brought his own brand of comedy to the evening opening with a parody performance on the state of the Middle East and continued with his light-hearted humor throughout the night.  While speaking of important inventions by Jewish people, he referenced “Google.  That’s right – Larry Page and Sergei Brin invented Google. Jews! They were going to call it Googlestein but it sounded too Jewish.  How do I know all this?  I Googled it.”

Marion Brucker was honored with the organization’s Lifetime Achievement Award, which was accepted by her nephew, former Beverly Hills Mayor, the Honorable Barry Bruker and his wife Sue.  At 108, Marion Brucker is Sheba Medical Center’s oldest and longest-standing donor.

David Siegel, Consul General of Israel in Los Angeles, and his wife Myra Clark-Siegel presented the Valor and Courage Award to Evie and Stuart Steinberg, parents of Max Steinberg in honor of their son Max, an Israeli soldier who lost his life during the summer of 2014 and in recognition of his parents’ unparalleled strength. 

Additional honorees included:  Professor Eyal Winkler, Chief of the Plastic Surgery Department and Burn Center, Sheba Medical Center; Professor Zeev Rotstein, Director General and CEO of Sheba Medical Center; and 13-year old terrorist attack survivor Ayala Shapira, who was unable to attend, but featured in a moving video.

Poignant testimonials were given by Israeli Defense Forces Deputy General Shai Siman Tov, paralyzed from the neck down in 2014 when a tunnel collapsed on him while on a mission in the Gazan neighborhood of Shujaiyya.  Actress Moran Atias joined Deputy General Siman Tov on stage and brought up Staff Sergeant Adiel Levy who was also critically wounded in 2014.  Atias read a letter written by Adiel Levy thanking his doctor, Professor Eyal Winkler, for saving his life.

Nina Lieberman, Executive Director, thanked the gala committee, board of directors and guests for their generosity.  She was joined by Parham Zar, President of Friends of Sheba Medical Center, who acknowledged and thanked Professors Esther and Mordechai Shani, Director, Sheba Foundation in Israel.  He then introduced honoree Professor Zeev Rotstein, CEO of Sheba Medical Center. 

In accepting his award, Dr. Rotstein said “I am proud that we were able to help our heroes survive, recover and be rehabilitated by having the best, most experienced, sensitive and dedicated medical staff cater to all their physical and emotional needs relentlessly during a demanding time of great distress.”  He continued, “Having to deal with repeated animosities, military operations and wars, we saw the need and were one of the first hospitals that integrated virtual reality into our rehabilitation program.  We didn’t leave any stone unturned to find funds and set up a hi-tech virtual reality department.  Only the best for these fearless fighters who are Israel’s protective shield against a sea of hatred that surrounds our country.”

About Sheba Medical Center

The Sheba Medical Center at Tel HaShomer is the most comprehensive medical center in Israel and the Middle East, recognized internationally for its leadership in clinical treatment, as well as basic and applied medical research. It is situated on a 150-acre campus at Tel HaShomer on the outskirts of Tel Aviv, comprising 120 departments and clinics and 1,700 beds, employing more than 1,300 physicians, 2,400 nurses and 3,300 other healthcare workers, scientists and support staff. The medical center uniquely combines a major Acute Care Hospital with a Rehabilitation Hospital, Women’s Hospital, Children’s Hospital, Laboratory Division, Outpatient Division, and an Academic Campus. It is the teaching center for Tel Aviv University’s medical and nursing schools, and is home to Israel's National Institute of Health, central blood bank, and military rehabilitation facilities.  For more information about Friends of Sheba, please visit


Gerard Mc Keon and Joyce Brooks.  Photo by:  Rose Billings/

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