CARPINTERIA, Calif.--(BUSINESS
WIRE)--CKE
Restaurants Holdings, Inc.
(“CKE”), parent company
of Carl’s
Jr.® and Hardee’s®,
today reported that its annual
Stars for Heroes™ in-store
fundraising campaign raised $1.4
million in 2015 - up from 2014’s
$1.1 million - to benefit U.S.
military veterans and their
families. Funds raised will go
directly to national
beneficiaries USA
Cares and Dream
Foundation’s
“Dreams for Veterans,” as well
as regional beneficiaries Gary
Sinise Foundation and Stand
Up and Play Foundation.
Since the program’s launch in
2011, Stars for Heroes has
harnessed the national reach of
CKE’s company-operated and
franchise restaurants as well as
the generosity of customers to
raise nearly $5 million
cumulatively.
“We are pleased to announce that
this has been our most
successful year to date. We
raised more funds than any other
single Stars for Heroes campaign
in the past and are closely
approaching the $5 million mark
for total funds raised since the
program’s inception in 2011.
This would not be possible
without the support and
leadership of both John Nelson,
President of the Star Franchise
Association and Buddy Brown,
President of the Independent
Hardee’s Franchise Association,
as well as our employees,
franchisees and restaurant
crews,” said Andy Puzder, chief
executive officer of CKE
Restaurants.
STARS FOR HEROES BENEFICIARIES
Over the last four years, CKE
has proudly supported USA Cares,
a non-profit organization that
helps post-9/11 military
families bear the burdens of
service with financial and
advocacy support. Its mission is
to help with basic needs during
financial crisis, to assist
combat injured Veterans and
their families and to prevent
private military home
foreclosures and evictions.
“We are honored to receive these
funds from CKE Restaurants to
help us support active duty
soldiers, veterans, Guard and
Reserve members and their
families,” said Peter Giusti,
president of USA Cares. “Every
dollar makes a difference and
allows us to provide much needed
services to our nation’s heroes
who’ve so selflessly served us.”
Since 1994, Dream Foundation has
been a regular charity partner
of CKE and for the past four
years, the foundation has
received Stars for Heroes funds.
Their Dreams for Veterans
program serves the nation’s
military communities by giving
back to terminally ill veterans
and their families through the
fulfillment of a final dream.
“We are honored to continue our
partnership with CKE for the
annual Stars for Heroes
campaign,” said Kisa Heyer,
executive director of Dream
Foundation and its Dreams for
Veterans program. “This year’s
campaign helped Dream Foundation
fund the final dreams of so many
deserving veterans. We are
grateful for the generosity,
dedication and compassion of
Carl’s Jr. and Hardee’s
customers across the country,
which enables us to continue to
support veterans suffering from
life-threatening illness.”
In addition to the two national
beneficiaries, CKE selected Gary
Sinise Foundation and Stand Up
and Play Foundation to receive
Stars for Heroes funds. Dozens
of other regional charities
also were selected by the Carl’s
Jr. and Hardee’s franchise
associations.
Since its creation nearly four
years ago, the Stars for Heroes
program has supported more than
75 U.S. military charities.
During the in-store campaign,
restaurant guests donated $1
and received a commemorative
“Stars for Heroes” cutout to
personalize and place on display
in the restaurant. As a thank
you for their donation,
customers received $10 worth of
Carl’s Jr. or Hardee’s coupons
to use toward future purchases.