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Dolly Parton,
a global icon, is collaborating with NBCUniversal on the video for
her new song “We Are The Champions/We Will Rock You,” which
will be used to promote NBCU’s coverage of the Olympic Games
Paris 2024 that begin one year from today.
“We Are The Champions/We Will Rock You” is Parton’s cover of the
famous rock anthems by Queen and a new song from her
upcoming album Rockstar,
which was inspired by her 2022 induction into the Rock &
Roll Hall of Fame. The album is set for global release on
Nov. 17.
A huge fan of the Olympics and Team USA, Parton aligned with NBCU
to produce an Olympic-themed video that celebrates the
athletes and gets people excited about next year’s Games in
Paris. Various lengths of the video are debuting today
across NBCUniversal’s unprecedented array of platforms --
exactly one year before the Opening Ceremony in Paris.
“I love the Olympics! I do my best to plan my schedule to watch as
much of it as I possibly can,” says Parton. “I tape it just
in case I miss the live action on a certain day and watch it
back as soon as possible. I laugh, I cry, I scream, there
are no losers in the Olympics as they have all spent a
lifetime preparing but I celebrate with the ones that go
away with the gold, silver, and bronze medals.”
“Dolly Parton is an American Icon whose popularity and recognition
across generations is unmatched,” said Jenny Storms, CMO,
Entertainment and Sports, NBCUniversal. “She is also a close
member of the NBCUniversal family, an Olympic super-fan, and
has a new version of two of the greatest sports anthems of
all time. So, she was the perfect choice to get America
excited about Team USA and next summer’s Paris Olympics.”
The video begins
with Parton singing in an empty stadium. As the tenor of the
song builds, the video is infused with a spectacle of moving
pictures that only the Olympics can provide – spectacular
Opening and Closing Ceremonies from the past, iconic
highlights known the world over, and athletes enduring
adversity, demonstrating perseverance, and becoming
champions. Olympians and teams featured in the video
include Simone
Biles, Suni
Lee, Sydney McLaughlin-Levrone, Noah
Lyles, Katie
Ledecky, the women’s soccer team, men’s and
women’s basketball teams, and a host of international
athletes. The video also features Parton performing in front
of a sparkling Eiffel Tower and concludes with her
surrounded by fans in a full stadium all singing “We Are The
Champions” until it crescendos and transitions into “We Will
Rock You.”
NBCU will have a one-year-out campaign on Aug. 28 to promote its
coverage of the Paris 2024 Paralympic Games, with details to
be released next month.
The 2024 Paris Olympics and Paralympics will be presented
across the networks of NBCUniversal and Peacock in the
summer of 2024. NBCUniversal owns the U.S. media rights to
the Olympic Games through 2032, which are scheduled for
Paris (2024), Milan Cortina (2026), Los Angeles (2028) and
Brisbane (2032). The host city for the 2030 Winter Olympics
has not been selected. NBCUniversal’s coverage of the Paris
Paralympics runs Aug. 28 – Sept. 8, 2024.
***
ABOUT DOLLY PARTON
Dolly Parton is the most honored and revered female country
singer-songwriter of all time and was recently inducted into
the Rock and Roll Hall of Fame. Achieving 27 RIAA-certified
gold, platinum, and multi-platinum awards, she has had 26
songs reach #1 on the Billboard country charts, a record for
a female artist. Parton is the first artist to have topped
the Billboard's Adult Contemporary, Christian AC Songs, Hot
Country Songs, Christian Airplay, Country Airplay and
Dance/Mix Show Airplay radio charts. Parton became the first
country artist honored as Grammy MusiCares Person of the
Year given out by NARAS. She has 48 career Top 10 country
albums, a record for any artist, and 110 career-charted
singles over the past 50+ years.
In 2014 the RIAA recognized her impact on recorded music with a
plaque commemorating more than 100 million units sold
worldwide. She has garnered eleven Grammy Awards and 51
nominations, including the Lifetime Achievement Award, 10
Country Music Association Awards, including Entertainer of
the Year; five Academy of Country Music Awards, also
including a nod for Entertainer of the Year; four People's
Choice Awards; and three American Music Awards. In 1999,
Parton was inducted as a member of the coveted Country Music
Hall of Fame.
In 2020, she released the Christmas album “A Holly Dolly Christmas”
which went #1 on the Billboard Country and Holiday charts,
as well released the bestselling coffee table book
“Songteller: My Life in Lyrics.” In 2021, she won an Emmy
Award for Outstanding Television Movie for the film “Dolly
Parton's Christmas on the Square” and in December 2022, she
released on NBC an all-new original holiday movie called
“Dolly Parton's Mountain Magic Christmas” with her starring
as well as producing; it was the most watched film of that
year and the two years prior.
To date, Parton has donated over 211 million books to children
around the world with her Imagination Library. Her
children's book, Coat of Many Colors, was dedicated to the
Library of Congress to honor the Imagination Library's 100
millionth book donation. In March of 2022, Parton released
the book Run Rose Run which she co-authored with James
Patterson which sat at # 1 on the New York Times
Bestseller's List for 5 weeks, a record for this decade.
She also released an accompanying album of the same name
with original songs inspired by the book which reached #1 on
three charts simultaneously --- Country, Americana/Folk and
Bluegrass Albums. From her “Coat of Many Colors” while
working “9 to 5,” no dream is too big and no mountain too
high for the country girl who turned the world into her
stage.
ABOUT NBC OLYMPICS
A division of NBC Sports, NBC Olympics is responsible for
producing, programming, and promoting NBCUniversal’s
coverage of the Olympic and Paralympic Games. NBC Olympics
is renowned for its unsurpassed Olympic heritage,
award-winning production, and ability to aggregate the
largest audiences in U.S. television history. NBCUniversal
owns the U.S. media rights on all platforms to all Olympic
Games through 2032. NBC Olympics also produces thousands of
hours of Olympic sports programming throughout the year,
which is presented across NBC, USA Network, CNBC, Peacock,
and NBC Sports digital platforms.
--PARIS 2024--
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