|
LA28 RELEASES
PARALYMPIC HANDOVER EMBLEM TO CELEBRATE
THE PARIS 2024 PARALYMPIC GAMES AND THE
PASSING OF THE PARALYMPIC FLAG TO LOS
ANGELES
LOS ANGELES, CA (August
21, 2024) – Today, the LA28 Olympic and
Paralympic Games unveiled its latest
custom emblem, honoring the Paris 2024
Paralympic Games starting in just one
week, and looking ahead to the first
time in history that Los Angeles will
host the Paralympic Games in 2028.
“It will be a historic
moment when the Paralympic flag gets
handed over to LA on the world’s stage
in September, marking the first time LA
becomes the next host city for the
Paralympic Games,” said LA28 Chief
Marketing Officer Amy Gleeson. “To
honor this milestone, we are releasing a
custom Paralympic Handover emblem, with
more emblems to come as we celebrate
Paralympians throughout the Paris Games
and look ahead to an incredible handover
celebration that’s authentic to the LA28
Games.”
With a nod to the Olympic
Handover ‘A’ that was released on July
22 showcasing the passing of the flag
from Paris to LA, the custom Paralympic
emblem has its own look to commemorate
the moment when the Paralympic flag will
be handed over from Paris to Los Angeles
at the Closing Ceremony when the Games
conclude on Sept. 8.
The custom Paralympic ‘A’
is the 50th custom design in LA28’s
campaign that launched in 2020,
capturing the stories of Angelenos,
athletes, artists and activists.
Designed as the first ever-changing mark
in Games history, the LA28 emblem
represents a collection of voices that
reflects the host city’s vibrant culture
of creativity, sport and
self-expression.
Set against a static and
bold L, 2 and 8 that serve as the mark’s
foundation, the LA28 emblem was built
for the digital age with a dynamic and
animated ‘A’ that is always evolving in
its journey to the 2028 Olympic and
Paralympic Games.
Throughout the Olympic
Games Paris 2024, LA28 released seven
new emblems from athletes and artists,
and will continue to drop custom designs
throughout the Paralympic Games Paris
2024 to celebrate the handover moment at
the Closing Ceremony in September.
For the complete
collection of LA28 emblems, please
visit LA28.org.
ABOUT THE LA28
OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark
Los Angeles’ third time to host the
Olympic Games, previously hosted in 1984
and 1932, and first time to host the
Paralympic Games. Los Angeles will host
the world’s most elite athletes in 2028
as it welcomes Paralympians and
Olympians from around the world to
compete on the biggest stage in sports.
The LA28 Games are independently
operated by a privately funded,
non-profit organization with revenue
from corporate partners, licensing
agreements, hospitality and ticketing
programs and a significant contribution
from the International Olympic
Committee.
|