Dr Jeannie Jinsheng Yi
Is the author of several influential
business books on corporate culture and corporate
The Haier Way
was recommended by the US Chamber of Commerce to American CEOs traveling
to China, while Harvard and other prominent schools viewed
The Haier Way as China’s first business case study. The book
additionally received numerous favorable reviews, including
in The Wall Street Journal, New York Times, Forbes, and
Another Dr. Yi publication, Wall Street Trilogy (in Chinese)
pioneered a new business model just as China began its
transformation to an urban economy with global aspirations.
Dr Yi has acted as an international consultant on
entertainment and financial projects that bridge China and
Notably, she brought James Cameron’s company Digital Domain
to China to pursue funding and acquire local movie studio
She also oversaw the formation of a strategic partnership
between DHX, Canada’s largest animation company, and CCTV
As a direct result, CCTV purchased 350 productions from DHX to broadcast
in China, with the signing ceremony witnessed by
the Prime Minister of Canada.
Dr. Yi has brought Twentieth Century Fox and Village
Roadshow to China to create IP-based theme parks.
The Hong Kong-listed Imperial Pacific also hired Dr Yi as
its Investor Relations expert in developing Saipan into a
film shooting base, with the added goal of attracting
tourists as well as potential clients.
Dr Yi currently serves as Co-Executive Producer of
The 24th Family Film Awards
as it grows from its American roots
and reaches a truly global audience.
She received her PhD in Literature
from Washington University in St Louis.
Founder of Wall Street CG Group, Wall Street human resources
expert, writer. In 1985, Jeannie Yi went to the University
of Washington from Peking University to study for a Ph.D.
After obtaining a Ph.D. in American literature, She entered
Wall Street to build a "super talent winning team" for the
major banks in Wall Street in Asia, which had just risen in
the early 1990s.
She opened the financial market in these places .
In 2009, She was awarded the
"New Jersey 2009 Business Women Elite" annual award,
in 2012 She was awarded the
"Chengdu Most Influential Person in the World-Business
and in 2013 she was awarded the
"Peking University Outstanding Person" special award.
During the rise of China in 2002-05,
She wrote a series of Wall Street works that influenced a
whole generation of young students to China, which was
hungry and needed to understand financial operations, and
revealed the secrets of Wall Street:
"Wall Street English" (into Wall Street)
"Wall Street Workplace"
"Workplace Politics-Wall Street Human Resources Case),
and introduced nearly 10 billion investment for her birthplace, such as
the introduction of R&F Group through Wall Street contacts,
and solved the unfinished building project "Panda City" in
The English version the Haier Way helped American CEOs to
understand China. The book has been recommended by the U.S.
Department of Commerce. It has been selling well in major
bookstores, especially Amazon, for 17 years.
It has made special contributions to the mutual
understanding of Chinese and American businesses.
Dr. Yi is the CEO of DYF ENTERTAINMENT
owned by Ms. Ma Xiaoqiu.
She is a friend and fan of President Ma Xiaoqiu.