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Shapellx’s 5th Anniversary: A Milestone of
Innovation and Empowerment with Exciting New Releases
In celebration of its 5th anniversary, Shapellx,
a leading women’s shapewear brand with over 5 million
members, 15,000 ambassadors, 130,000 positive reviews, and a
record of selling an item every 20 seconds, invites everyone
to come together in honoring five years of milestones and
empowerment. The celebration features an online campaign and
the launch of several new products, along with exclusive
limited-edition items in the brand’s signature colors,
highlighting Shapellx’s commitment to comfort and style.
The celebration kicked off with the release of a visually
captivating video titled “Shapewear Through the Eras:
A Journey of Transformation.”
The video delves into the evolution of women’s fashion,
showing how women have shaped their bodies to match changing
beauty standards over the centuries. While the pursuit of
beauty remains timeless, modern women place greater emphasis
on comfort and personal experience. Today, Shapellx
advocates for women’s freedom to embrace their natural
curves with confidence, style, and unmatched comfort. By
empowering women to define their own beauty standards,
Shapellx encourages them to create their own transformative
moments.
Reflecting this ethos, Shapellx has spearheaded several
notable campaigns that showcase its dedication to
empowerment and innovation throwing back to the past year.
Shapellx partnered with Clean the World to
promote eco-friendly initiatives and encourage sustainable
practices among its consumers. This collaboration
underscored the brand’s commitment to environmental
responsibility. Following this, in April, the launch of the
Inner Armor collection introduced an unprecedented concept
aimed at empowering women with a new type of “armor” that
foster self-confidence and self-expression. In July, the
brand unveiled a Lady Liberty-themed campaign highlighted
the Butt-Lifting Collection’s perfect balance between
functionality, comfort, and confidence in a humorous and
dramatic presentation. This campaign demonstrated Shapellx’s
innovative approach to everyday wear, ensuring women feel
comfortable and empowered in any situation.
During the celebration, Shapellx also unveiled several new
products. The AirSlim® Butt-Lifting High Waist Panty,
inspired by the success of the acclaimed AirSlim®
Butt-Lifting High Waist Shorts from the Butt-Lifting
Collection, is Shapellx’s response to
customer feedback and demand for diverse
styles. This panty features a custom logo waistband that
prevents rolling, high-compression fabric for waist shaping,
and a hook-and-eye closure with a side zipper. Similarly,
the AirSlim® Mid-Rise Butt-Lifting Shaper Panty enhances
curves with firming fabric, flatters the abdomen, and
features anti-roll silicone lace, combining functionality
with a touch of elegance.
For consumers facing the challenge of finding bras for
larger busts, Shapellx introduced the CoreSculpt™
Supportive Unlined Lace Underwired Bra, offering superior
support and comfort. This also marks Shapellx’s expansion
beyond shapewear as it continues to diversify its lingerie
line.
All Shapellx products have undergone 537 days of refinement
and 99 rigorous tests to ensure perfection, reflecting the
brand's dedication to balancing comfort with functionality
while enhancing the natural beauty of diverse body types.
Additionally, both the Lace Glamour Flawless Fit Thong
Bodysuit and CoreSculpt™
Supportive Unlined Lace Underwired Bra are available in
berry, a brand-exclusive color, adding a touch of mystery
and elegance.
As part of its anniversary celebration, Shapellx is offering
a range of online promotional deals from September 18th
to October 2nd, including sitewide
buy-two-get-one-free deals with no minimum purchase along
with free shipping on all orders, making it the brand’s
biggest sale of the year. To amplify this milestone, a
four-week out-of-home (OOH) advertising will launch across
key U.S. metropolitan areas during the Brand Day campaign.
This marks the brand’s first outdoor advertisement
initiative, aimed at boosting awareness of the brand and its
brand day deals while strengthening its presence in these
key areas.
For more details and to join the celebration, please visit
https://www.shapellx.com/pages/shapellx-5-years-anniversary,
or engage with the Shapellx community on Instagram
@shapellxofficial.
About Shapellx
Shapellx is a leading brand specializing in shapewear and
body shaping products. With a focus on creating sustainable
products and processes, Shapellx offers a range of
high-quality, comfortable, and stylish solutions that
enhance natural beauty while minimizing environmental
impact. With innovative designs and a customer-centric
approach, Shapellx continues to redefine the shapewear
industry, helping women worldwide embrace their curves and
feel confident in their own skin.
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