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Martin Saar, Somers Farkas, Leila Heller and Muffie Potter Aston. Photo courtesy of SMSKCC


Martin Saar, Somers Farkas, Leila Heller and Muffie Potter Aston. Photo courtesy of SMSKCC

The Society of Memorial Sloan-Kettering Cancer Center’s
Park Avenue POTLUCK is the Surprise Best Selling Cookbook

With celebrations abounding up and down the east coast and
slated to extend through America’s heartland and across
America in the New Year, The Society of Memorial Sloan-
Kettering Cancer Center (MSKCC) and New York Times
food & wine contributor Florence Fabricant have cooked up
the winning recipe for one of the year’s best selling cookbooks
with Park Avenue Potluck, a compilation of over 100 easy
and elegant recipes contributed by members and friends of
The Society of MSKCC. Released nationally by Rizzoli
Publications International, Inc. in October 2007, Park Avenue
Potluck has been named by The NY Times as one of “25
Noteworthy Cookbooks of 2007”. In December, Rizzoli New
York ordered a third printing to support the hugely successful
launch of The Society’s first ever cookbook that gained
national attention on NBC’s The Today Show in preparation
for Thanksgiving.
More than just a cookbook featuring many recipes handed
down by grandmothers, mothers and good friends alike, Park
Avenue Potluck also offers an unprecedented peek into homes
at some of New York’s most posh addresses. With over 70
color photographs by award winning photographer Ben Fink,
the book is chock full of entertaining tidbits and charming
anecdotes about each recipe contributed by some of New
York’s ‘savviest hostesses’ who love to entertain and cook for
their friends and family. Contributors include many Board
members of The Society such as Jamee Gregory, Muffie
Potter Aston, Nicole Limbocker, Leslie Perkin, Kelly
Forsberg, Barbara Tollis, Patsy Warner, Catherine Carey,
Virginia Burke, Barbara Gimbel, Susan Burke, Alexis Waller,
Karen May, Daisy Soros as well as members of The Society’s
Associates including Katie Colgate, Dayssi Olarte de
Kanovas, Chesie Breen, Tracy Snyder and many more. Coco
Kopelman, a Past President of The Society who seeded the
cookbook idea and who shares three of her signature recipes,
sums up the secret ingredient to the book’s popularity with
her entertaining tip, “… I believe food is love.”
As a great testament to the book’s universal appeal, potluckthemeddinners are popping up all over America in celebration of the cookbook and cancer survivorship. “We are so
grateful that our recipes are warming the hearts of people all
over America, and the wonderful response also reaffirms the
Center’s and the book’s overriding message of hope,” said
Society President Leslie Jones, who with her husband Peter,
also loves to cook. All of this was made possible by the generous
underwriting of Town & Country’s Pamela Fiori and TurboChef who believed in Park Avenue Potluck from the beginning and underwrote production costs. Other wonderful supporters of The Society have also hosted several parties in celebration of the 2007 holiday launch, with the national roll-out continuing in 2008 with a series of celebrations already in the planning stages:
A portion of the proceeds from the sale of Park Avenue
Potluck will provide funding for The Society of Memorial
Sloan-Kettering Cancer Center’s patient care, research and
education programs at Memorial Sloan-Kettering Cancer
Center (MSKCC), the world’s oldest and largest private cancer
center. Located in New York City, MSKCC has been consistently
ranked by U.S. News & World Report as one of America’s top cancer hospitals. Visit MSKCC’s website - and the cookbook’s dedicated web page


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