Miracle on Madison
Avenue, presented
by The Bank of New York
Mellon, the annual
charity shopping event
where approximately 100
Madison Avenue retailers
participate by donating
20% of the day's sales
to The Children's Aid
Society's health
services for underserved
children in New York
City. This year's event
has raised more than
$250,000 for the
organization. The event
took place on December
7th on Madison Avenue
between 57th & 86th
streets.
Honorary Chair
Ivanka Trump
kicked off Miracle at
the opening ceremony at
noon with other VIPs
including event Chair
Tamara Tunie
from Law & Order:
SVU, participating
in her third Miracle.
Ivanka
and Tamara
were joined by
The
Bank of New York
Mellon
CEO Bob Kelly
and Children’s
Aid CEO C. Warren Moses
for the ribbon-cutting
ceremony. The Children’s
Aid Society’s children’s
chorus sang holiday
songs before the
ceremony.
This
year marks the 22nd
anniversary of The
Children's Aid Society’s
Miracle on Madison
Avenue, presented
by The Bank of New York
Mellon, a true New York
City tradition.
http://www.miracleonmadison.org/
Benefiting:
The Children’s Aid
Society was founded in
1853. It is one of the
nation’s largest and
most innovative
non-sectarian agencies,
serving 150,000 of New
York’s neediest children
and their families with
a network of services
that includes community
schools, neighborhood
centers, camps, adoption
and foster care
services, teen pregnancy
prevention, education,
health and recreation.
For more information,
please call 212-949-4938
or visit
http://www.childrensaidsociety.org/