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2012 Junior
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Titled “Smash and Renfroe” –
students from Renfroe Middle
Scholl in Decatur pose with “Smash” producers and actors.
Adults from left: “Smash”
executive producer Neil Meron,
“Smash” actor Jaime Cepero,
“Smash” actor Brian d’Arcy
James, “Smash” actor Christian
Borle and “Smash” producer Craig
Zadan.
Photo by: Wilford Harewood/NBC.
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2012 JUNIOR THEATER FESTIVAL IS A “SMASH”
Celebrities Applauding 3,000+
Musical Theater Students Including
NBC’s “Smash” Actors Christian
Borle, Brian d’Arcy James, and Jaime Cepero,
“Smash” Executive Producers
Craig Zadan and Neil Meron
A Chorus Line’s Baayork
Lee, Bonnie and Clyde’s
Jeff Calhoun and
Annie creators Thomas Meehan, Charles Strouse and Martin
Charnin
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NEW YORK, JANUARY 16, 2012 –
NBC’s “Smash” actors Christian Borle, Brian d’Arcy James and
Jaime Cepero; “Smash” executive producers
Craig
Zadan and Neil Meron;
A Chorus Line’s
Baayork Lee, Bonnie and Clyde’s
Jeff Calhoun and
Annie
creators Thomas Meehan, Charles Strouse and Martin Charnin were some of the
celebrities who traveled to Atlanta to applaud the 3,000+ students and teachers
representing
65 schools in 19 states staging musical
theater productions in their communities at the 2012 Junior Theater Festival,
January 13 - 15, 2012 at the Cobb Galleria in Atlanta. Presented by New York’s
iTheatrics and Atlanta’s Theater of the Stars and sponsored by leading
theatrical licensor Music Theatre International (MTI), Disney Musicals and NBC,
the Junior Theater Festival is the world’s largest musical theater festival
dedicated to groups working with elementary, middle and high school students.
Students from Central Drama
Players in Mayfield, Kentucky won the Freddie G Broadway Junior
Spirit Award, the festival’s top award given to the group
that most embodies the spirit of educational musical
theatre.
NBC’s “Smash,” a new musical drama series
celebrating the beauty and heartbreak of the Broadway theater, sponsored
“’Smash’ Sunday” on January 15th with a full day of activities for festival
attendees. Guided by questions from the students, cast members Christian Borle
(“Legally Blonde: The Musical”), Brian d’Arcy James (“Shrek The Musical”), and
Jaime Cepero (“Porgy & Bess”), alongside executive producers
Craig Zadan and Neil Meron, spoke about the hard work and
determination it takes to make it in the entertainment business.
With the
“Smash” cast and producers on hand, Music Theatre
International
CEO Freddie Gershon announced the first 15 schools to be
chosen for the national launch of “NBC’s ‘Smash’: Make a
Musical.”
Administered by iTheatrics’ non-profit arm, The Junior
Theater Project, this philanthropic initiative will help
create sustainable musical theater programs in underserved
schools nationwide. The first 15 schools to take part in
“NBC’s ‘Smash’: Make a Musical” program are: Renfroe Middle
School in Decatur, GA; The University of Chicago Charter
School Woodlawn Campus (UCW) in Chicago, IL; Paschal High
School in Fort Worth, TX; Place Bridge Academy in Denver,
CO; Middleton Street Elementary School in Huntington Park,
CA; Independence Charter School in Philadelphia, PA; Desert
Sands Middle School in Phoenix, AZ; Wheaton High School in
Silver Spring, MD; Sharpstown High School in Houston, TX;
W. H. Oliver Middle School in Nashville, TN; Leadership and
Public Service High School in New York, NY; KIPP Bridge
Charter School in Oakland, CA; Stroud High School in Stroud,
OK; The Academy at Westinghouse in Pittsburgh, PA, and
Morris E. Ford Middle School in Tacoma, WA. Five
more schools in St. Louis, Portland, Cleveland,
Boston and
Minneapolis/St. Paul are in “final callbacks” for the
program and will be announced soon.
This initial program launch
is the catalyst for iTheatrics’ Junior Theater Project to
produce 200 more “Make a Musical” programs in the fall. In
2013, iTheatrics plans to
launch an additional 200 programs and by 2014, the goal is
to have 1,000 new arts programs positively impacting over
one million U.S. students. NBC is
underwriting the initial 20-market program rollout with
Broadway master professionals going into the schools and
mentoring students and teachers.
In addition to the programs in the first 20
schools, the “Smash” cast and producers asked students to encourage other
schools to go to makeamusical.org to apply to be one of the 200 schools taking
part in the Fall 2012 “Make a Musical” cycle. These applications are due on
March 2nd. America will vote on the top 30
finalists, and the winners will be announced on May 7th. In June, schools may
continue to apply for the remaining 170 program slots.
Over 100 students from Wood Acres School and
St. Joseph Catholic School in Marietta, GA;
Harris County
Carver Middle School
in Hamilton, GA; Queen’s Grant Community School in Charlotte, NC; Springfield
Middle School in Williamsport,
MD; Riverside Children’s Theatre in Vero Beach; Our Lady of
Victory in Cincinnati;
Paul Laurence Dunbar Middle School in
Lynchburg, VA; Dare to Dream in Manitowoc, WI,
and River Trail Middle School in Johns Creek, donned wigs and Annie costumes to
serenade award
winning Annie creators Thomas
Meehan, Charles Strouse and Martin Charnin, when they accepted the 2012 Junior
Theater Festival Award recognizing their contributions toward the advancement of
musical theater for young people. In 1995, MTI Chairman Gershon partnered with
Meehan, Strouse and Charnin to premiere
Annie JR., which launched Broadway Junior, the first educational
division in a major musical theater licensing firm, which over the past 16 years
has transformed the marketplace for age-appropriate performance material for
young performers. Beginning in 2010, the festival has paid tribute to the
leadership and dedication of Freddie Gershon who conceived the junior musical in
1994 by renaming its student awards for excellence in theater “The Freddie
G’s.”
Eight exceptional educators from schools and
performing arts centers around the country were selected for the 3rd
annual “Broadway Welcomes America’s
Teachers at the Freddie G Theatre Experience.” Teachers across the
U.S. applied and eight were
selected to receive an all-expenses-paid trip to New York City in summer 2012, to collaborate
with each other and work one-on-one with Broadway greats. The event is
sponsored by MTI’s Freddie (“G”) Gershon and his wife Myrna Gershon and is a
thank you for all that teachers do to introduce the next generation to Broadway
and musical theater. The educators who earned this honor are: Kevin Quillinan
from Riverside Children’s Theater in Vero Beach,
FL; Dina Slawson from Academy of Theater Arts
in Williamsville, NY; Neehatima
Dowdy from Wood Acres School
in Marietta, GA;
Rhonda Cato from Magic Curtain Productions in Orange, FL, and Albert
Carter from Paul Laurence Dunbar Middle School
in Lynchburg, VA. An educator from Casper Children’s
Theatre in Casper,
WY will take part in the Freddie G
weekend as the group earned a Freddie G Technical Theater Award; a teacher from
the University School of Nashville, TN, will take part as the group was selected
for a Freddie G Outstanding Community Service award. Finally, since Central
Drama Players won the Freddie G Broadway Junior Spirit award, an adult
representative from Central Drama Players will also attend the Freddie G Theater
Experience.
The Broadway JR. All-Stars, made up of two
outstanding students from each group at the festival, performed the song “You
Can’t Stop the Beat” from Hairspray!
at the closing ceremonies.
Disney Musicals sponsored the Saturday, January
14th New Works Showcase in which six Junior Theater Festival groups
performed new musicals for all attendees which will soon be made available for
licensing by MTI. Boothbay Region YMCA in Boothbay, ME presented selections
from Disney’s Peter Pan
JR.; Jeter Backyard Theater in
Gibsonia, PA presented Dinosaurs Before Dark
KIDS - A Magic Tree House Musical; Academy of Theater Arts in
Williamsville, NY performed Disney’s My Son
Pinocchio JR.; Jefferson Performing Arts Center (JPAS) KIDS, in New
Orleans, LA performed Meredith Willson’s The
Music Man KIDS; BATAVA in League City, TX presented
Dr. Dolittle JR., and Gwendolyn
Brooks Middle School, Oak Park, IL performed
Finian’s Rainbow JR.
The 2012 Junior Theater Festival offered an
enthusiastic environment for students and teachers to interact with
thousands of others who share their
passion for musical theater. In addition to presenting a 15-minute selection
from their musical, both students and teachers participated in interactive
workshops led by Broadway and West End professionals, gained from professional
development, enjoyed theatrical fellowship and attended a professional
production of Annie at the
fabulous Fox Theatre sponsored by NBC’s “Smash”. In true Junior Theater
Festival form, student techies worked side-by-side with festival staff in
running all aspects of the festival experience.
While the Junior Theater Festival is not about
creating the stars of tomorrow, many of the stars of today have played a role.
Past festival attendees have included actor Zac Efron; Stephen Schwartz (the
composer of Godspell, Pippin, My Son
Pinocchio, Children of Eden, Wicked, Mulan JR. and Capt’n Louie);
four-time Tony nominated composer Jeanine Tesori (Thoroughly
Modern Millie, Shrek the Musical);
Disney Theatrical Group President Thomas Schumacher; Broadway Director Kenny
Leon (Fences, A Raisin in the Sun, The
Mountaintop), Grammy award-winning musician, producer and songwriter
Bryan-Michael Cox;
Broadway actors Henry Hodges (Mary
Poppins), Jenn Colella (High
Fidelity, Urban Cowboy),
Jenifer Foote (A Chorus Line,
Dirty Rotten Scoundrels), Christy
Carlson Romano (Kim Possible, Disney’s
Beauty and the Beast, Avenue Q);
American Idol’s musical director
Michael Orland and
Playbill columnist and
Talkin’ Broadway radio host Seth Rudetsky.
The Junior Theater Festival was founded in
2003. In 2010 the Festival became an annual event.
Premiering on NBC on February 6th at 10 p.m.
ET, “Smash” is a musical drama that celebrates
the beauty and heartbreak of the Broadway theater as it follows a cross-section
of dreamers and schemers who all have one common desire -- to be a “Smash.” The
cast features Debra Messing (Emmy winner, “Will & Grace”), Anjelica Huston
(Oscar winner, “Prizzi’s Honor”), Jack Davenport (“Pirates of the Caribbean”
films), Christian Borle (“Legally Blonde: The Musical”), Megan Hilty (“9 to 5:
The Musical”), Katharine McPhee (“American Idol”), Raza Jaffrey (“MI-5,” “Sex
and the City 2”), Brian d’Arcy James (“Shrek The Musical”) and Jaime Cepero
(“Porgy & Bess”). The executive producers are Steven Spielberg (Emmy and Oscar
winner, “ER,” “Schindler’s List”), Theresa Rebeck ("Mauritius," "NYPD Blue"),
David Marshall Grant (“Brothers & Sisters”), Craig Zadan and Neil Meron
(“Chicago,” “Hairspray”), Darryl Frank and Justin Falvey ("United States of
Tara," "The Borgias"), Marc Shaiman and Scott Wittman (“Hairspray,” “Catch Me If
You Can”).
PRESENTING SPONSOR: Music Theatre
International (MTI),
www.mtishows.com, is the leading theatrical licensing agency in the world,
representing the performance rights to over 350 musicals. MTI is particularly
dedicated to the idea of theatre as education and has created special
collections for younger audiences including The Broadway JR. Collection®, which
features 70-minute adaptations of major musicals designed for middle school
children to perform, and the MTI KIDS Collection®, which provides 30-minute
musicals for performance by elementary school children. MTI recently launched
MTI ShowSpace,
www.mtishowspace.com - a free online community giving thespians and fans a
space to connect with anyone and everyone involved in the theatrical process.
PRESENTING SPONSOR: DISNEY THEATRICAL GROUP (DTG)
operates under the direction of Thomas Schumacher and is among the world’s most
successful commercial theatre enterprises. Through Disney Theatrical
Productions, Disney on Ice and
Disney Live!, DTG brings live
entertainment events to a global annual audience of more than 19 million people
in more than 50 countries. Under the Disney Theatrical Productions banner, the
group produces and licenses Broadway musicals around the world, including
Beauty and the Beast,
The Lion King, Elton John & Tim
Rice’s Aida, TARZAN®, Mary Poppins,
a co-production by Disney and Cameron Mackintosh, and
The Little Mermaid. Other
successful stage musical ventures have included
King David in concert, the national
tour of On The Record, several
touring versions of Disney’s High School
Musical, Der Glöckner Von Notre
Dame in Berlin, a critically-hailed Off-Broadway production of
Peter and the Starcatcher at New
York Theatre Workshop and the premiere stage adaptation of
Aladdin at 5th Avenue
Theatre. Newsies, the breakout
American musical, which premiered to acclaim at Paper Mill Playhouse, will play
a limited Broadway engagement in March 2012.
Disney Theatrical Group also delivers live
shows globally through its license to Feld Entertainment, producer of
Disney on Ice and
Disney Live! For over 30 years,
Disney on Ice and
Disney Live! have brought beloved
Disney stories and characters annually to over 12 million guests in nearly 50
countries worldwide through
productions such as Toy Story 3,
Dare to Dream, Treasure Trove,
Mickey’s Rockin’ Road Show and
Phineas and Ferb: The Best LIVE Tour Ever!
In addition, DTG licenses musical titles for local, school and community theatre
productions through Music Theatre International.
PRESENTING SPONSOR NBC ENTERTAINMENT: NBC
Entertainment develops and schedules programming for the network’s primetime,
late-night, and daytime schedules. NBC’s quality programs and balanced lineup
have earned the network critical acclaim, numerous awards, and ratings success.
NBC has earned more Emmy Awards than any network in television history. NBC’s
roster of popular scripted series includes such critically acclaimed comedy Emmy
winners as "The Office" and "30 Rock," starring Alec Baldwin and Tina Fey.
Veteran, award-winning dramas on NBC include "Law & Order: Special Victims Unit"
and "Chuck." Unscripted series for NBC include the new vocal competition hit
“The Voice” as well as the popular "The Biggest Loser," "The Celebrity
Apprentice," and "America's Got
Talent.” NBC's late-night story is highlighted by "The Tonight Show with Jay
Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and
"Saturday Night Live." NBC Daytime's "Days of our Lives" consistently finishes
among daytime’s top programs in the valuable women 18-34 category. On Saturday
mornings, the network broadcasts Qubo on NBC, a three-hour block that features
fun, entertaining, and educational programming for kids, including the
award-winning, 3-D animated series Veggie Tales.
FESTIVAL CO-HOST and
CO-PRODUCER: One of the oldest regional theaters in America, Atlanta’s Theater of the Stars (TOTS) is
celebrating its 60th Anniversary Season. TOTS
has produced and presented more than 750 productions in Atlanta, across the country and around the
world. Founded in 1953, TOTS mounts lavish productions of
new and classic musicals at affordable prices with the goal
of expanding traditional audiences, enhancing the
availability of quality family entertainment, and exposing
new audiences to the magic of live theater. TOTS is an
active participant in the national theater community and is
a founding member of the National Alliance for Musical
Theater, the Independent Presenters Network and the Broadway
League. In 2009, TOTS celebrated the 50th year
of leadership from its producer, Chris Manos.
FESTIVAL CO-HOST and
CO-PRODUCER: iTheatrics uses the transformative power of
the arts to make the world a better place. The company
adapts existing Broadway and West End
musicals for students at all age levels—including
elementary, middle, and high school—to perform. iTheatrics
also creates a teacher’s tool chest of resources which
provides educators with enhancements such as choreography
DVDs, accompaniment CDs, director’s guides and curriculum
connections. iTheatrics’ clients include Music Theatre
International, Disney Theatrical Group and
McMillan/McGraw-Hill. iTheatrics also develops new musicals
for family audiences such as
The Musical Adventures of
Flat Stanley,
The Phantom Tollbooth
and Roald Dahl’s James
and the Giant Peach. iTheatrics’ Junior Teaching
Intensives provide professional development for teachers in
the area of musical theater and its Junior Theater Academy provides young artists with an
innovative outlet for developing their skills as performers
and artists.
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