Jousting the
Next Big
Fundraising
Opportunity
JOUSTING FAMILY DAY
A full day of spectacular Fun and Excitement for the whole Family.
We offer Foundations and Non Profits an all
inclusive program consisting of a picnic style lunch, Horse Back Riding Lessons, Polo
lessons, Carnival games, and a Mutt lutt sheep challenge ride and a Dramatic
and Thrilling Jousting Show that will Amaze and astound the Kids of all ages.
JOUSTING EVENING COCKTAIL BASH
A Elegant Cocktail and hors d'oeuvres Evening, with Dancing all Night,
A silent Auction, Raffle,
Vendor's and Exhibits with a Spectacular and exciting Jousting show that will
WOW the guests.
JOUSTING SUNDAY BRUNCH
This over the Top Sunday Affair , with exotic
choices from a four star Chef. Bottomless Mermosa's and Cocktail's will make for a Festive afternoon while enjoying many a thrilling and exciting Joust
We can also help with Silent Auction items
Gerard Mc Keon gerard@blacktiemagazine.com
1 917 691 0564
|
Jousting was
popular
enough to
last for
more than
400 years in
Europe, but
these days
there are
only some
200
competitive
jousters
around the
world, about
30 of whom
are in North
America. (A
couple
hundred more
perform at
Renaissance
fairs and
festivals
but do not
compete.)
The basic
concept is
unchanged
from
medieval
times: two
armor-clad
opponents
charge at
each other
on horses
while
wielding
11-foot-long
wooden
lances. The
goal is to
break your
lance on
your
opponent’s
shield or on
a metal
plate bolted
to his chest
called a
grand guard,
but
unhorsings
are an added
thrill and —
in the North
American
style of
competition
— the surest
way to rack
up points.
The gates
of the Gulf
Coast
International
Jousting
Championships
opened at 6
p.m. one
Friday in
January at a
4,500-seat
arena 13
miles
outside
Pensacola,
Fla. Some of
the
spectators
were dressed
in leather
doublets and
velvet
gowns; some
wore jeans
and cowboy
hats or
American-flag-patterned
do-rags.
Most seemed
to have come
out of idle
curiosity
rather than
any previous
knowledge of
the sport.
“From what I
hear, the
combat’s
going to be
smackin’,” a
man named
Paul Johnson
told me,
punching his
knuckles
together. He
estimated he
had seen the
movie “A
Knight’s
Tale” a
couple dozen
times, and
he hoped
this event
would
measure up.
WINER SAN
The
championship
event was
created by
two men,
both
professional
jousters,
who are on a
mission to
transform
jousting
from
Renaissance-fair
entertainment
to arena
sport. One
is Shane
Adams, the
knight who
unhorsed
Tolle. The
other is
Charlie
Andrews, a
Hummer-driving
former
bull rider
who spent
six years as
a
Navy Seal.
international
dignitaries
ander 5,000
magnificent
horses
KNIGHTS
ERRANT
Shane Adams
(left) and
Charlie
Andrews, the
leading
exemplars of
American-style
"full contact" jousting
WW
History of
Jousting
&
Terminology
Jousting in
the Middle
Ages
A joust is
defined as a
fight
between
mounted
knights
wearing
armor and
using
lances.
Jousting was
a favorite
form of
entertainment
during the
Middle Ages.
Jousting
contests
took place
at Medieval
tournaments
which
provided a
venue for
Knights to
practise
various
forma of
combat to
the delight,
and for the
amusement,
of crowds of
onlookers.
The
tournaments
kept the
knight in
excellent
condition
for the role
he would
need to play
during
medieval
warfare -
skill with
weapons and
supreme
strength and
fitness were
necessary to
knights of
the Middle
Ages.
Tournaments
were
exciting and
colorful
pageants
which
displayed
different
forms of
combat.
Jousting was
one of the
events shown
at a
tournament.
Jousting was
an
individual
event
whereas the
Melee was a
team event
where teams
of knights
fought on
fought or on
horseback.
Different
types of
Jousting in
the Middle
Ages
There were
two types of
jousting
events
during the
Middle Age
s the 'Joust
a plaisance'
and the 'Pas
d'armes'
Joust a
plaisance
- A series
of
elimination
jousting
contests
which were
held over
over several
days. An
overall
jousting
winner would
be
determined
Pas d'armes
or passage
of arms
Jousting
event -
A Knight
would send
out a
proclamation
that he
would take
on all
jousting
challengers
at a
specific
time and
place.
Origins of
Jousting
The origins
of jousting
can be
traced to
any war time
in early
history was
dependent
upon
equestrian
skills - for
instance,
the
horsemanship
of the
Mongols was
legendary.
The
Gladiatorial
contests
fought in
the arena's
built across
Europe were
banned in
404AD. But
the battles
fought in
the arenas
were
remembered
and changed
into games
to enable
soldiers to
practise
skills which
did not
culminate in
the death or
injury of
participants.
Old games
were revived
where the
battles of
antiquity
were
replayed in
those such
as the 'Game
of Troy'.
The
tournaments
of the
Middle Ages
replaced the
gladiatorial
games of the
Roman arena
but with far
less
fatalities
and
bloodshed
and far more
finesse. The
Code of
Chivalry was
an important
element of
the
tournament
and the
jousting
event. It is
interesting
to note that
the word
'joust' is
derived from
the Roman 'juxtare',
which means
"to meet
together.".
Click the
link at the
top of the
page to
discover the
History of
Jousting.
Jousting
Tournaments
Jousting
were major
events in
the
tournaments
or tourneys
of the
Middle Ages.
Medieval
jousting
tournaments
were the
training
grounds for
Knights of
the Middle
Ages but
they were
also great
entertainment
for the
local
people.
Jousting
tournaments
were usually
held on a
field in
close
proximity to
a castle
called the
'Lists'. "To
be in the
lists" meant
to be
competing in
the
tournament.
People would
view the
jousting and
other events
from the
battlements
of the
castle or
sit
alongside
the Jousting
tournament
field. A
grandstand,
called a
Berfrois,
was built a
full story
above the
level of the
lists. This
grandstand
housed the
ladies and
other noble
spectators.
Pavilions
were erected
around the
area of the
jousting
tournaments.
Pavilions
were the
name given
to the
bright,
round
medieval
tents of
alternating
colors which
housed the
combatants
and surgeons
of a
jousting
tournament.
Jousting
tournaments
teemed with
spectators
and
combatants
including
royalty,
nobles,
knights,
ladies and
commoners.
Jousting
Tournaments
- The
Preparations
Jousting
tournaments
were great
events. They
had to be
formally
planned
and preparations were numerous.
Challenges
from on
noble to
another to
'Cry the
Tournament'
The 'bans'
crying for a
tournament
consisted of
an
announcement
sent via
heralds to
notify
nobles that
a jousting
tournament
was to be
held 'at a
specific
time and
place
The rules of
a pas
d'armes was
published in
advance of
the jousting
tournament
■
Announcements
of the
jousting
tournaments
were made
from the
castles and
town criers
made the
announcements
in the towns
and from the
towns the
word spread
to the
villages
■
The news of
a jousting
tournament
was always
greeted with
great
excitement
and the
banners of
the knights
were hung
from the
windows
where they
lodged or
by their
supporters
Jousting
Rules
Jousting
Rules were
circulated
prior a
jousting
tournament
or pas
d’armes.
The jousting
Rules and
terms
included the
following:
When and
where the
tournament
would be
held
Who was
sponsoring
the
tournament
The specific
styles of
combat which
were
expected to
be fought
The weapons
allowed
■
Vespers
Tourney: A
tournament
held on the
eve of a
larger
event, where
the younger
knights
bachelor and
squires had
an
opportunity
to
demonstrate
their
prowess
before the
experienced
knights and
assembled
gallery
■
Opening day
processions
where judges
and
contestants
rode in
formal
procession.
The ceremony
used to
start a
tournament
or pas
d’armes was
called the
Invocation
■
Tree of
Shields: The
place where
several
colored
shields were
hung for a
pas d’armes.
Challenging
knights
could choose
the combat
they
required by
hitting the
shield
■
The Second
day ceremony
included the
display of
the helms of
knights who
had fought
in
tournaments
The
ladies
inspected
the helms
and
denounced
acts of
un-chivalrous
behavior
■
The third
day ceremony
was when the
'Chevalier
d'honneur'
was chosen
who
performed
the rule of
an umpire
■
On the last
day of the
tournament
the ceremony
for awarding
the
tournament
prizes was conducted
■
The tourney
being ended,
the
combatants
met in the
centre of
the lists,
and embraced
each other
in the true
companionship
of chivalry
■
Every day of
the Jousting
Tournament
ended with
feasting,
music and
dancing
Jousting
Knights
The Jousting
Knights
represented
their liege
lord or were
entering the
tournament
in order to
win the
purse, or
prize money.
In early
tournaments
the losing
knight would
forfeit his
armor and
his horse
which would
be claimed
by the
victor. Fame
and Glory
were also
good reasons
for the
jousting
knights to
enter a
tournament.
WHAT
IS JOUSTING?
Jousting
is best
described as
an extreme
sport and a
cross
between the
excitement
of
equestrian
sports with
the thrill
and danger
of extreme
sports. The
combination
of horse and
rider - of
concentration
and power -
provides
emotion and
excitement
that no
other sport
offers.
Woman is
equal to man
in the
execution.
The horse
has the
power; the
rider the
control.
There is no
sport equal
to this
unity
between
horse and
rider.
Together,
this team
competes as
one.
The
equestrian
sport of
jousting is
steeped with
history and
tradition,
it spans
history,
speaks all
languages
and
transcends
age and
gender with
a courageous
spirit. It
is unique in
its beauty
and grace.
It is family
oriented.
It instills
dedication,
courage,
confidence
and
commitment.
This
remarkable
sport has
gathered
rapid
momentum
over the
past few
years and
has become
an immensely
popular and
highly
visible
spectator
sport. Its
international
peers
consider the
United
States as
one of the
world’s
greatest up
and coming
super
powers.
The Ancient
and noble
sport of
jousting is
best
described as
a cross
between the
excitement
of
Thoroughbred
racing and
the sheer
daring of
the downhill
slalom. The
combination
of horse and
rider - of
concentration
and power -
provides
emotion and
excitement
that no
other sport
offers.
Woman is
equal to man
in the
execution.
The horse
has the
power; the
rider the
control.
There is no
sport equal
to this
unity
between
horse and
rider.
The
International
Jousting
Association
(IJA-USA) is
the United
States based
part of a
world wide
governing
body for the
sport of
jousting.
Its aims are
the same as
the
Worldwide
IJA:
Promote
the sport of
jousting
throughout
the world.
Promote IJA
sanctioned
tournaments
throughout
the world.
Promote an
international
standard of
certification
in jousting
and related
skills.
Promote
a high
standard of
historical
accuracy.
Promote
a high level
of
sportsmanship.
Promote
a high
standard of
horse
welfare.
Promote a
high
standard of
safety.
The IJA was
originally
formed in
England in
1987 by Alan
Beattie and
some other
English
Jousters.
But it was
not until
1996 that
the
organization
started to
become
properly
established
after a
meeting in
New Zealand
between
English,
Australian
and New
Zealand
jousting
representatives.
In 1999 the
first IJA
tournament
was held in
New Zealand
between
Australian
and New
Zealand
jousters.
From this
modest start
the IJA has
grown to the
point where
IJA
tournaments
are now held
throughout
the year
around the
world,
attracting
riders from
its various
member
groups in
Australia,
Canada,
Ireland, New
Zealand,
Norway,
Sweden, the
United
Kingdom
and the United States.
Who is the
Equestrian
Audience?
The
equestrian
audience
consists of
owners,
riders,
trainers,
grooms and
spectators.
Equestrian
Sports
Participant
Demographics
(Source: USA
Equestrian:
Profile of
80,000
members and
on-site
audiences):
Industry
statistics
indicate
that females
comprise the
majority
(85%) of USA
Equestrian
participants.
The average
age is 39
years.
Other
factors
include the
following:
•
Estimated
consumer
expenditures
by USA
Equestrian
membership
each year:
$2 billion
40% report
an
individual
income in
excess of
$150,000 per
year.
80% have a
minimum
four-year
college
degree.
The average
home value
is $412,000.
81% own
their
primary
residence
outright.
15% own a
second home.
43% travel
on airlines
more that 16
times per
year.
78% are
members of a
frequent
flyer
program.
97% hold one
or more
credit
cards.
55% of the
automobiles
owned were
purchased
last year.
Average
number of
equestrian
events
participated
in each
year: 14.
Average
number of
horses
owned: 5.
General U.S.
Population/Equestrian
Demographics
The number
of people
over the age
of 12 in the
United
States who
ride a horse
at least
once every
year:
27,000,000.
The number
of people
over the age
of 12 in the
United
States who
ride a horse
on a regular
basis:
14,580,000
The number
of horses
owned in the
United
States:
6,900,000.
Total
attendance
at
sanctioned
horse-related
events:
88,000,000.
The number
of horse
owners in
the United
States:
2,200,000.
The average
annual
income of
individuals
who
subscribe to
English
style of
riding
equestrian
magazines:
$105,900.
The
percentage
of
equestrian
sports
enthusiast
who
regularly
purchase
goods and
apparel
through mail
order
catalogues:
60.2%.
The ratio of
horse owners
whose annual
income
exceeds
$100,000 to
non-horse
owners who
earn more
than
$100,000 per
year: 4 to
1.
The ratio of
equestrian
sports
enthusiasts
who own
other pets
(primarily
dogs and
cats) to the
general
population:
3 to 1.
Why Sponsor
Jousting?
Jousting is
one of the
fastest-growing
sports in
the world
both in
terms of
number of
participants
and event
viewer-ship.
For example,
equestrian
membership
has
consistently
risen each
of the last
four years
with a 300%
increase in
the young
rider group
(16 to 21
years of
age) alone,
and with
over 3.6
million
people
participating
in
equestrian
sports in
the US.
Jousting is
engaging,
high profile
and
fast-paced.
It reaches
an affluent,
upwardly
mobile
market
segment that
is
passionately
loyal to
products and
services
that support
their
equestrian
interests.
We have
incorporated
the key
elements of
the sport of
Jousting
into a
sponsorship
program that
provides a
highly
competitive
vehicle for
effective
corporate
marketing.
Television
Programming
Commercial
Inventory
National and
international
media
recognition
and
impressions
Souvenir
programs and
newsprint
advertising
Web site
links
Extensive
promotional
package
Public
relations
support
Cross
promotions
Corporate
entertainment
Special
event
functions
Trophy
recognition
& award
presentations
On-site
signage and
display
Why Target
Marketing in
Jousting?
These
companies
that get
involved in
the sport of
jousting
have found
that
repeated,
highly
visible
impressions
of their
trademark in
this
affluent
environment
establish
priceless
product
identity and
consumer
loyalty.
Gain
exposure
with an
important
market group
Associate
with the
best events
the sport
has to offer
Affiliate
with the
prestige,
affluence,
experience
and
tradition of
jousting
Jousting
events are
where the
world’s
spectators
from all
other
equestrian
sports
gather for
world-class
competition
and
entertainment
in the
historical,
extreme
equestrian
sport of
jousting.
Sponsorship
in Jousting
Provides
Media
Management
– Effective
media and
television
exposure.
Solid
television
and press
coverage
through the
schedule of
events.
Depth
– The
communication
of sponsor
message to
target
demographics.
Relationship
Enhancement
– On-site
facilities
for personal
contact with
customers,
business
associates,
investors
and
employees.
Direct
Financial
Benefit
– Generation
of revenue
through
promotions.
As a sponsor
you will be
able to
utilize
jousting and
its related
events as a
vehicle for
promotional
and
advertising
activity.
In
addition to
these
benefits,
sponsors are
able to
champion
patriotism
through
direct
tie-in
programs
that help
develop
American
athletes for
international
competitions,
helping
American
athletes
reach new
heights and
capture
global glory
in this
high-spirited
sport is a
growing
sponsorship
choice of
the nation’s
corporate
champions.
Jousting
Tournament
Sponsor
Packages
A
sponsorship
package
tailored to
suit your
needs may be
developed
from the
benefits
listed
below.
These
sponsor
levels have
product
exclusivity,
use of the
designation
“Title,
Presenting,
Official,
Product
Sponsor” of
winter
jousting
tournament,
etc. Your
tailor made
package
includes all
pertinent
sponsorship
benefits
offered
herein. All
marketing,
advertising,
print media,
promotional
and press
materials
shall
include the
name of the
title
sponsor “XYZ
Winter
Jousting
Tournament
of Florida”.
Title and
Presenting
Naming
Rights
§
2013 winter
jousting
tournament
title rights
§
All
marketing,
advertising,
print media,
promotional
and press
materials
shall
include the
name of the
title
sponsor “XYZ
Winter
Jousting
Tournament
presented by
ABC”.
Advertising
Impressions
• ID in
souvenir
publication
• ID on
winter
jousting
tournament
website
• ID on
scoreboard
• Public
address
announcements
during
winter
jousting
tournament
• ID in
print media
– event
advertising
• Television
media –
event
advertising
Business
Opportunities
• Website
hyperlink on
tournament
website
•
Invitations
to
competitor
entertainment
On-site
Marketing
• Banner
signage
Arena
High
traffic
areas
•
Competition
signage
•
Promotional
rights
Promotional
materials
placement
Trade fair
display
space for
product or
promotions
• Program
advertising
Full-page
four color
advertisements
published in
the winter
jousting
tournament
program
One full
page letter
of welcome.
All
marketing,
advertising,
promotional
and press
materials
shall
include the
name of the
Title and
Presenting
Sponsor “XYZ
Winter
Jousting
Tournament”.
All paid
advertising
in trade
publication
and
newspapers
shall
include the
name of the
Title and
Presenting
Sponsor
“XYZ Winter
Jousting
Tournament”.
Hospitality
and
Entertainment
Venues
The
following
venues and
amenities
are
available
for customer
or employee
hospitality
and
entertainment.
• Warrior
club (VIP
front and
back row
tables)
• Reserved
seating
• General
admission
tickets
(available
upon request
only)
• VIP
Parking
• Souvenir
Programs
Television
Coverage
To be
determined
DIAMOND
SPONSOR
$50,000
This premium
level is the
product
title
sponsor for
the 2013
winter
jousting
tournament.
This premium
sponsor
level has
limited
availability
and includes
arena
signage,
entertainment
and
hospitality
privileges.
On-site
Marketing
Banner
signage
Banners
supplied by
sponsor
(supplied by
sponsor)
Four
3’X 8’
banners in
the
tournament
arena
Four
3’X 8’
banners in
high traffic
areas
Tournament
signage
Two arena
sponsor
signs for
the duration
of the
tournament
Public
address
announcements
ID on
website
ID on
scoreboard
ID in
souvenir
programs
Business
Opportunities
Website
linkage
WJT
mailing list
Competitor
entertainment
10’ X 10’
trade fair
space
Print Media
• Two
full-page
four-color
advertisements
published in
the winter
jousting
tournament
souvenir
program
NOTE: (2
sets of
camera ready
copy to be
provided by
sponsor)
• Name
mention in
print media,
i.e.
newspapers,
magazines,
press
releases and
advertisements
Hospitality
and
Entertainment
• Two (2)
front row
Warrior Club
reserved
tables for
six (6)
for the
duration of
tournament
• Use of
title
sponsor
chalet
• Two
hundred
fifty (250)
general
admission
tickets
(available upon request only)
• Fifteen
(15)
souvenir
programs
Television
or Webcast
Coverage
Type to be
determined
• Banner
and jump
signage in
one
televised or
web-cast
event
PLATINUM
SPONSOR
$30,000
This premium
level is the
presenting
sponsor for
the winter
jousting
tournament.
This premium
sponsor
level has
the most
limited
availability
and includes
arena
signage,
entertainment
and
hospitality
privileges.
On-site
marketing
Banner
signage
Three (3)
3’X 8’
Banners in
the Arena
Three (3)
3’X 8’
Banners in
High Traffic
Areas
Arena
signage
(design and
construction
costs
incurred by
sponsor)
One arena
sponsor
sign––
duration of
the
tournament
Public
address
announcements
ID
on website
ID
on
scoreboard
ID
in Souvenir
Programs
Business
Opportunities
Website
Linkage
10’
X 10’ Trade
Fair Space
Print Media
One
full-page
four color
advertisement
published in
the Winter
Jousting
Tournament
souvenir
program
NOTE: (2
sets of
camera ready
copy to be
provided by
sponsor)
Name mention
in print
media, i.e.
newspapers,
magazines,
press
releases and
advertisements
Hospitality
and
Entertainment
One
VIP Club
Warrior
Reserved
Table for 6
for the
duration of
Tournament
Use
of
Presenting
Sponsor
Chalet
Two
hundred
(200)
general
admission
tickets
(available
upon request
only)
Ten (10)
Souvenir
Programs
Television
and Webcast
Service
Type of be
determined
Banner and
jump signage
in one
televised or
web-cast
event
GOLD
SPONSOR
$20,000
The
official
category
sponsor
level is one
of the most
popular
sponsorship
packages.
Add your
company’s
product to
the
“official’s
list”. With
this special
product
designation
comes the
opportunity
to include
one sponsor
signage for
arena
tournament.
Reserved
hospitality
privileges
are a valued
part of this
official
category
sponsorship
level.
On-site
Marketing
Banner
signage
Two
3’X 8’
banners in
the
international
arena
Two 3’X 8’
banners in
high traffic
areas
Jump signage
(design and
construction
costs
incurred by
sponsor)
One sponsor
arena
signage
Public
address
announcements
ID on
website
ID in
souvenir
programs
Business
Opportunities
Website
linkage
10’ X 10’
trade fair
space
Print Media
One (1)
full-page
four color
advertisement
published in
the winter
jousting
tournament
souvenir
program
NOTE:
(camera
ready copy
to be
provided by
sponsor)
Name mention
in print
media, i.e.
newspapers,
magazines,
press
releases and
advertisements
Hospitality
and Event
Tickets
One table
for six (6)
in the
Warrior
Club front
row
One hundred
(100)
general
admission
tickets
(available
upon request
only)
Five
(5) souvenir
programs
Title
Sponsor
§
Provision
for sponsor
name on site
(throughout
the
tournament)
SILVER
SPONSOR
$10,000
The official
category
sponsor
level is one
of the most
popular
sponsorship
packages.
Add your
company’s
product to
the
“official’s
list”. With
this special
product
designation
comes the
opportunity
to include
one sponsor
jump for
integration
into the
course
design in
one class
each week in
the jumper
annex for
the duration
of the
entire
festival.
This
category can
also be used
to sponsor a
hunter or
jumper
division.
ON-SITE
MARKETING
Banner
Signage
Two
3’X 8’
banners in
the
international
arena
Four
3’X 8’
banners in
high traffic
areas
Arena
signage
(design and
construction
costs
incurred by
sponsor)
One
sponsor sign
Public
address
announcements
ID on
Website
ID
on
Scoreboard
ID in
Souvenir
Programs
Business
Opportunities
Website
Linkage
Print Media
One
full-page
four-color
advertisement
published in
the winter
jousting
tournament
souvenir
program
NOTE:
(camera
ready copy
to be
provided by
sponsor)
Name mention
in print
media, i.e.
newspapers,
magazines,
press
releases and
advertisements
Hospitality
and
Entertainment
One(1)
back row VIP
Warrior Club
table for
six(6)
Fifty
(50) general
admission
tickets
(available
upon request
only)
Five (5)
souvenir
programs
BRONZE
SPONSOR
$5,000
This entry
level
supporting
sponsorship
provides
promotional
exposure
opportunities
in an
economical
marketing
package.
On-site
representation,
a much
sought-after
feature, is
included at
the
supporting
level. With
a minimum of
eight rings
of show
jumpers,
hunters and
dressage of
all levels,
public
address
announcements
provide the
repetition
necessary
for product
recognition
and are
offered for
the entire
duration of
the
festival’s
Palm Beach
series. This
entry level
also
provides the
opportunity
for sponsors
to expose
the
thousands of
equestrians
participating
in the
festival to
product-related
promotional
materials.
Your company
will receive
the
following
benefits as
an integral
part of the
Winter
Jousting
Tournament
at the
supporting
level:
On-site
Marketing
§
Banner
Signage
One 3’X 8’
Banner
Displayed in
the Arena
One 3’X 8’
Banner
Displayed in
High Traffic
Areas
Public
Address
Announcements
ID on
Website
ID
on
Scoreboard
ID in
Souvenir
Programs
Print Media
One half
page black
and white
advertisement
published in
the Winter
Jousting
Tournament
souvenir
program
NOTE: (2
sets of
camera-ready
copies to be
provided by
sponsor)
Hospitality
and
Entertainment
Two
(2) tickets
to the
Warrior Club
Fifty
(50) general
admission
tickets
(available
upon request
only)
Three
(3) souvenir
programs
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