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A new report from the Atlas of Giving
announced a 4.6% increase in total US giving for 2015 to a
record $477.55 Billion.
A new report from the Atlas of Giving
announced a 4.6% increase in total US charitable giving for
2015 to a record $477.55 Billion in 2015. According to the
report, the growth in giving was fueled by early year gains
in stocks, low gas prices, low interest rates, minimal
inflation, improving employment, a growing number of
nonprofit organizations, and improving fundraising
technology.
“Even though giving growth slowed from last
year, it still increased at a significant rate” Rob
Mitchell, CEO of the Atlas of Giving said.
According to
Rob Mitchell, CEO of Atlas of Giving "we are in the
golden age of giving. Mellenials are more charitable
than their parents, new technologies are making giving
more effective and efficient and the number of new,
nimble, and accountable charities are expanding at an
alarming rate." ROB M…
According to the Atlas of Giving, economic
factors, demographic factors, and events have more to do
with giving outcomes than nonprofit size, talent,
fundraisingplans, or solicitation.
Charitable giving has grown 51% since the
depth
of the recession in 2009.
According to the Atlas charitable giving has
increased to 3.5%
of real GDP.
Political giving competed for charitable
gifts from both individuals and corporations and diminished
possible giving expansion in 2015.
2015 giving exceded early year expectations
primarily due to improvement in employment.
The environmental sector experienced the best
result with
an 8.9% growth.
2015 giving to churches was up only 2.4%
The best state for giving growth was Texas at
6.6%
The worst state for giving growth was Alaska
at 2.3%
A big surprise to most professionals is that
May, June, and July giving exceeded year-end giving in
October, November, and December.
Falling stock markets and rising interest
rates created donor uncertainty at year-end.
Smaller, more nimble organizations are
capturing market share from larger, older legacy brand name
charities.
The initial 2016 forecast for giving growth
is that giving will continue to grow but more slowly at a
2.6% rate. (The Atlas of Giving updates its forecast each
month).
The full Atlas of Giving annual report at
www.atlasofgiving.com at
no cost.
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