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Aéropostale, Inc. (NYSE: ARO), a mall-based
specialty retailer of casual and active apparel for young
women and men, today announced that
it has partnered with nonprofit
One Warm
Coat to create its first annual ‘1
Warm Kid’ campaign, a coat drive for kids that
will run from October 11, 2010 through October 31, 2010 at
P.S. from Aéropostale locations across the country. In
support of the campaign, P.S. from Aéropostale will match
every donated coat with a brand new coat up to 100,000.
‘1 Warm Kid’ aims to raise awareness of the
growing numbers of families living in poverty and to collect
as many coats as possible, all of which will be donated to
local agencies where they will be distributed to families in
need this winter. A growing list of celebrities are lending
their support to the campaign and encouraging others to
participate. Those who donate will have the chance to win
signed coats from Ellen DeGeneres, Courteney Cox
and David Arquette, Ricky Schroder, Cole
and Dylan Sprouse (“Suite Life on Deck”), Debby Ryan
(“Suite Life on Deck”), Jennette McCurdy (“iCarly”),
David Henrie (“Wizards of Waverly Place”), David
Del Rio (“The Troop”), Tinsel Korey (“Twilight”),
and more.
“1 in 5 kids live in poverty. It’s startling
to learn of how many families struggle to have the basic
necessities, such as a coat.” said Scott Birnbaum, Senior
Vice President of Marketing of Aéropostale, Inc. “1 Warm
Kid will provide warmth to many families this winter and
shed light on this growing epidemic.”
A driving force behind the success of ‘1 Warm
Kid’ is P.S. from Aéropostale’s relationship with the
schools in its local communities. Through their partnership
with One Warm Coat, more than 1600 schools were invited to
participate in the coat drive. To activate students and
entice school participation, P.S. from Aéropostale is
awarding prizes to the top three schools that collect the
most coats. First prize school will win $5,000 and a party
in their school. The second and third place schools will
win $3,000 and $1,000, respectively.
“We are excited to have the support and
encouragement from schools across the country,” said One
Warm Coat President Sherri Lewis Wood. “We know school kids
can be a powerful force in community service. 1 Warm Kid
provides them with an opportunity that is easy to implement
and will have an immediate impact in their own community.”
In addition to the schools organizing drives,
P.S. from Aéropostale welcomes individual donations as well.
As an extra incentive for anyone who donates, P.S. from
Aéropostale will give 25% off your next purchase, though no
purchase is necessary.
To learn how to get involved, and for more
information about ‘1 Warm Kid’, go to
www.ps4u.com or
www.onewarmkid.com .
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of
casual apparel and accessories, principally targeting 14 to
17 year-old young women and men through its Aéropostale®
stores and 7 to 12 year-old kids through its P.S. from
Aéropostale® stores. The Company provides customers with a
focused selection of high-quality, active-oriented, fashion
and fashion basic merchandise at compelling values.
Aéropostale® maintains control over its proprietary brands
by designing, sourcing, marketing and selling all of its own
merchandise. Aéropostale® products can only be purchased in
its Aéropostale stores and online at www.aeropostale.com.
P.S. from Aéropostale® products can be purchased in P.S.
from Aéropostale® stores and online at www.ps4u.com. The
Company currently operates 901 Aéropostale stores in 49
states and Puerto Rico, 54 Aéropostale stores in Canada and
40 P.S. from Aéropostale stores in 12 states.
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