- Register Online at
www.RUN10FEED10.com -
Women's Health announced today the launch of RUN 10 FEED 10,
a new signature national marketing platform created in
partnership with the FEED Foundation to motivate the brands
nearly 13 million readers and consumers nationwide to help
fight domestic hunger through a unique running event series.
This fall, Americans who register to run a 10K race in one
of 11 markets with Women's Health will instantly provide 10
meals for people in need within their community. In
collaboration with the FEED Foundation, an organization
founded by philanthropist and social entrepreneur Lauren
Bush Lauren, Women's Health is launching a new way for
runners to make a difference.
When Women's Health saw the growth in the
philanthropic fitness trend, we knew we could make a
difference and inspire action with a platform that would
bring marketers and consumers together in an innovative way,
said Laura Frerer-Schmidt, publisher of Women's Health. RUN
10 FEED 10 is a platform that redefines magazine events in
this industry and is rooted in action: The more people who
run with us, the more meals will be provided to help fight
domestic hunger. Were proud that Unilever signed on as our
presenting sponsor to join our fight to help the 49 million
Americans who go hungry every day.
The flagship 10K event, one of 11 nationwide events in the
series, will be held in New York City on Sunday, September
23, 2012, starting and ending at Pier 84 at Hudson River
Park. Social media is a critical part of RUN 10 FEED 10as
participants cross the finish line, social posts about the
cause and their donation of 10 meals will appear on their
Facebook and Twitter pages, generating viral awareness of
the initiative across the country. With a strong social
media following Women's Health has more than 1.3 million
followers across its social media outlets the event will
engage readers socially as well as in a live format.
The initiative has garnered tremendous pro bono support from
the entertainment community. Celebrity talent, including
Elizabeth Banks, Kristen Bell, Joel McHale, Kerry
Washington, Allison Williams, and Leelee Sobieski, appear in
a national PSA to raise awareness and encourage consumer
participation. To accomplish this, Women's Health has
partnered with CrowdRise, a leading micro-fundraising site
founded by Edward Norton. Named a Top 25 Best Global
Philanthropist by Barrons, CrowdRise is a unique blend of
online fundraising, crowdsourcing, social networking and
incentives designed to modernize the way people give back.
The PSA can be seen at RUN10FEED10.com,
www.WomensHealthMag.com and
www.Crowdrise.com/WomensHealthRun10Feed10 .
Additionally, Women's Health will be holding a 10 City
Challenge, a series of 10K events in an additional 10
markets across the country, including Atlanta, Austin,
Boston, Chicago, Cincinnati, Denver, Los Angeles, Miami, San
Francisco, and Seattle (see schedule below).
Consumers can also participate by plotting a course in their
own cities on WalkJogRun.net and running their own 10K.
WalkJogRun.net enables the program to operate virally and at
a national scope, bringing it to every city in the country.
The website and mobile app (available on iTunes) together
enable everyone, everywhere, to map a 10K route and
participate.
Each person who registers will get a
limited-edition FEED bag designed with the RUN 10 FEED 10
logo.
Everyone is also encouraged to fund-raise for the cause by
going to CrowdRise.com/WomensHealthRUN10FEED10. The FEED
Foundation will work with local food banks and organizations
to distribute the total meals raised via RUN 10 FEED 10.
The 2012 10 City Challenge locations and dates are as
follows:
· Atlanta, October 13
· Austin, October 13
· Boston, September 29
· Chicago, September 23
· Cincinnati, October 6
· Denver, September 29
· Los Angeles, October 13
· Miami, September 29
· San Francisco, October 6
· Seattle, October 6
For more information regarding RUN 10 FEED
10, please contact:
Bethridge Toovell, Senior Director, Communications,
Bethridge.Toovell@Rodale.com , 212-573-0214
Maria Bolognese, Associate Director, Communications,
Maria.Bolognese@Rodale.com
; 212-573-0380
About Unilever North America
Unilever is one of the worlds leading suppliers of fast
moving consumer goods with strong operations in more than
100 countries and sales in 180. With products that are used
over two billion times a day around the world, we work to
create a better future every day and help people feel good,
look good and get more out of life with brands and services
that are good for them and good for others. In the United
States and Canada the portfolio includes brand icons such as
Axe, Becel, Ben & Jerrys, Bertolli, Breyers, Caress, Consort
For Men, Country Crock, Degree, Dove personal care products,
fds, Good Humor, Hellmanns, I Cant Believe Its Not Butter!,
Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions,
Nexxus, Noxzema, Ponds, Popsicle, Promise, Q-Tips, Ragu,
Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives,
Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of
the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers
and the communities where we live, work and play, Unilever
employs more than 13,000 people across North
Americagenerating over $9 billion in sales in 2011. For more
information, visit
www.unileverusa.com or
www.unilever.ca .
About The FEED Foundation
The FEED Foundation is dedicated to
supporting programs and organizations that are effectively
working to fight hunger and eliminate malnutrition
throughout the world. Co-founded by Lauren Bush Lauren, the
Foundation was started to supplement the efforts of its
retail partner, FEED Projects, in raising valuable
funds for school meal programs and other hunger initiatives.
The FEED Foundation partners with organizations such as the
United Nations World Food Programme, UNICEF,
DonorsChoose.org, and local food banks in the United States
to provide meals, nutritional supplements, and education. As
of 2011, the FEED Foundation and FEED Projects have provided
nearly 60 million free, nutritious school meals to children
around the globe.
For more information on the FEED Foundation, please visit
www.thefeedfoundation.org and get updates via
Twitter (@FEEDProjects) and Facebook (FEED Projects).
About CrowdRise.com
CrowdRise is a fundraising site dedicated to the idea that
raising money for charity and giving back has got to be fun.
CrowdRise's custom-built platform and game mechanics provide
fundraisers, charities and events with a unique way to raise
the most money for their causes and share compelling
philanthropic stories with their personal networks. The site
lets anyone turn their friends into an active base of donors
for any cause.
In 2011 CrowdRise topped Mashables list of Most Innovative
Crowdfunding Platforms and was named a Top 25 Best Global
Philanthropist by Barrons. CrowdRise was founded by actor
and activist Edward Norton, producer Shauna Robertson, and
the founders of Moosejaw, Robert and Jeffro Wolfe.
Thousands of charitable organizations, events, celebrities
and every dayeveryday donors have made CrowdRise their
philanthropic base for giving back.
About Women's Health
www.womenshealthmag.com
Women's Health is the must-have action plan for todays
modern woman. From beauty to style to fitness, Women's
Health propels our nearly 13 million consumers into action,
providing the motivation and the inspiration for them to
make instant, positive changes in their lives.
Launched in October 2005 and published 10 times a year by
Rodale Inc., Women's Health has quickly grown into a
multimedia brand that includes branded books, mobile
applications, and renowned events. With 16 international
editions that cover 28 countries to reach more than 10
million readers every month, Women's Health is the
fastest-growing international women's magazine in the world
today.
Named the 2011 ASME National Magazine Award winner in the
General Excellence category in Fashion, Service, and
Lifestyle, Women's Health has garnered important industry
accolades, including the #2 spot on Adweeks 2010 Hot List
and the #1 spot on its 2008 10 Under 50 Hot List.
Advertising Age also named Women's Health its Magazine of
the Year in 2009 and gave the title the #2 spot on its 2008
A-List.
For more up-to-the-minute information, visit
www.womenshealthmag.com and get instant updates
via Twitter (@WomensHealthMag) and Facebook (Womens Health
Magazine
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