International star Beyoncé, the United Nations and
humanitarian aid organizations are launching a global
campaign today to shine a spotlight on humanitarian work and
encourage people around the world to get involved by doing
something good for others.
World Humanitarian Day is a global day to celebrate humanity
and the spirit of people helping people.
The World Humanitarian Day music video for Beyoncé's song "I
Was Here" will be filmed in the UN General Assembly Hall in
New York in front of a live audience. It will be released
globally on 19 August. Beyoncé and songwriter Diane Warren
are donating the video to the campaign.
"World Humanitarian Day celebrates humanitarian work," said
Valerie Amos, UN Under-Secretary-General for Humanitarian
Affairs. ?I hope everyone will pledge to complete at least
one humanitarian action - however great or small - through
Together we can create an unprecedented awareness of the
plight of people affected by crises around the world."
The campaign website, which is launched
today, provides everyone with an opportunity to unite and
share his or her individual acts of good. On 19 August, the
campaign aims to reach 1 billion people in a day with a
"We all see the headlines and we think what can I really do
to help", said Beyoncé. "World Humanitarian Day is an
opportunity for all of us to work together to make a
difference. This is our time to leave our mark on the world
and show that we were here and we care."
The campaign is launched in collaboration with award-winning
advertising agency Droga5, the UN humanitarian arm's lead
agency for special projects. Production company Ridley Scott
& Associates and directors Kenzo Digital and Sophie Muller
will help bring the initiative to life. "
"There are few forces for good as extensive and important as
the United Nations,"said David Droga, Founder and Creative
Chairman, Droga5. "Being able to work with them and other
global aid organizations for World Humanitarian Day is a
humbling and extraordinary opportunity."
Communities and organizations across the globe will
World Humanitarian Day through commemorations and public
events, from Dubai to Geneva, Bangkok to Panama City and
Addis Ababa to New York.
In 2008, the UN General Assembly designated 19 August World
Humanitarian Day to raise public awareness of humanitarian
assistance worldwide, recognize people who risk their lives
to help people in need, wherever they are, and to mark the
day in 2003 when 22 people lost their lives in an attack on
the UN offices in Baghdad.
It takes only five simple steps to support World
2. Click on "Show Your Support". Choose to support World
Humanitarian Day via Twitter, Facebook or both, and get the
word out to your friends and followers.
4. Continue tweeting and posting in the lead-up to 19
5. On 19 August, make your mark by doing something in your
local community, and watch as everyone's World Humanitarian
Day messages are simultaneously shared around the world.
Download campaign materials here: