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THE 2ND ANNUAL
PURPLE & WHITE FIGHT NIGHT RETURNS
MAY 16, 2015
AT NEW
YORK’S HIPPEST NIGHTCLUB, UP & DOWN
The
Fundraising Event Benefiting the Hirshberg Foundation for
Pancreatic Cancer Research and the Lung Cancer Foundation of
America will feature an Evening of Delicious Food, Great
Cocktails, Fabulous Music and an Extravagant Silent Auction
It is time to put on the
gloves and knockout cancer at the 2nd Annual Purple
and White Fight Night fundraising
event held on Saturday,
May 16 from 8:00 pm – 11:00 p.m. at
one of Gotham’s hottest nightclubs, Up
& Down. The charity event benefits the Hirshberg
Foundation for Pancreatic Cancer Research and
the Lung
Cancer Foundation of America. Highlights of the evening
will include an elaborate silent
auction and raffle with luxury items, a
DJ spinning the hottest tunes, tasty
hors d’oeuvres and specialty cocktails, a
variety of pop-up shops and
more.
Packing a 1-2 punch, the term fight in
Purple & White Fight Night represents a tenacious drive to
fight back against cancer, a disease that has forever
changed the lives of co-hosts, 27-year-old, Ashley Janover
and 26-year-old, Danyelle Shapiro. The event is held in
memory of Janover’s mother who lost her battle to pancreatic
cancer at age 54 and Shapiro’s father who lost his life to
lung cancer at age 41. The impact that cancer made in their
lives and the grim survival statistics for both types of
cancers motivated the young, professional co-hosts to bring
awareness and the
fight to find
a cure.
Pancreatic cancer is the 4th
leading cause of cancer-related deaths in the United States.
It has the highest mortality rate of all major cancers. 94%
of pancreatic cancer patients will die within five years of
diagnosis and only 6% will survive more than five years. 74%
of patients die within the first year of diagnosis.
Lung cancer takes the lives of
160,000 people in the United States yearly. 1 in 14 people
(smokers and non-smokers) will develop lung cancer in their
lifetime and it kills more than breast, prostate and colon
cancers combined.
In its inaugural year – in
2014 – Purple & White Fight Night raised an amazing $20,000
and attracted more than 200 people to the fundraising event.
In total, the fundraising duo has raised more than $75,000
for pancreatic cancer research since 2011 and nearly $9,000
for Lung Cancer. The fundraiser expects an even larger
turnout than last year. Vendors hosting pop-up shops will
also be donating a portion of their proceeds to each
charity.
Some of the featured premium silent auction packages
include: a
Private Italian Villa Getaway in Naples for 12 people
provided by Grandstand Auction; a
2016 Grammy’s VIP Package; Wine
Country 4-day Getaway to the 4-diamond Fairmont Sonoma
Mission Inn & Spa including airfare; entertainment
memorabilia including Derek
Jeter signed official NY Yankees Game Modell Jersey and The
Beatles “Fab Four” Vintage Photo. Raffle
prizes include: 2
Night Stay in Turks & Caicos courtesy
of the Gansevoort Hotel; New
York Knicks tickets during the 2015 - 2016 basketball
season; wine tasting flight & winery tour for four from City
Winery; a 5-pack of SoulCycle classes and
much more.
Admission is $50. For more information and to purchase
tickets, please visit Eventbrite.com (keyword
search: 2nd Annual
Purple & White Fight Night). Guests
must be at least 21-years-old to attend. Online
ticket sales close on May 16 or while tickets supply last. Guests
will receive a complimentary raffle ticket. Additional
raffle tickets can be purchased at the event for $5 or $10
for premium items. Donations are also accepted for those who
are unable to attend.
Follow the social media event
coverage using the hashtag #battlingback on
Instagram or on Facebook’s event page (keyword search: 2nd Annual
Purple & White Fight Night).
Up & Down is located at 244 West 14th Street,
New York, NY 10011 (between
Chelsea and the Meatpacking District). All
guests are asked to dress in cocktail attire.
ABOUT THE CHARITIES:
Founded in 1997, the Hirshberg
Foundation for Pancreatic Cancer Research is
a national, nonprofit organization dedicated to advancing
pancreatic cancer research, and providing information,
resources and support to pancreatic cancer patients and
their families. Established by Agi Hirshberg, whose husband
Ronald died of pancreatic cancer at the age of 54, the
foundation includes the Ronald S. Hirshberg Translational
Pancreatic Cancer Research Laboratory; the Ronald S.
Hirshberg Chair in Translational Pancreatic Cancer Research;
and the Hirshberg Pancreatic Cancer Information Center. In
February 2015, the David Geffen School of Medicine at UCLA
introduced the UCLA Agi Hirshberg Center for Pancreatic
Cancer Diseases made possible by the generous $10 million in
gifts to UCLA from Hirshberg. For more information about the
Hirshberg Foundation and ongoing events, please visit www.pancreatic.org or
contact Sarah Banks (sbanks@pancreatic.org)
at (310)
473-5121.
The Lung
Cancer Foundation of America (LCFA)
mission is to dramatically improve survivorship of lung
cancer patients through the funding of transformative
science, with the ultimate goal of curing the disease. To
accomplish this, LCFA will work to raise both the funds and
the national profile of lung cancer in order to
substantially increase support of innovative and
groundbreaking research efforts. For more information,
please visit www.lcfamerica.org.
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