Los Angeles
-
Entertainment Fusion Group (EFG) is proud to
announce their involvement in two benefits in
the past month. The company handled the PR
campaigns for the
St. Baldrick's Foundation Charity fundraiser
held at The Happy Ending Bar, as well as The
Freedom Concert, which held its inaugural
event at The Pasadena Convention Center.
The
St. Baldrick's Foundation helps raise money
for childhood cancer research. The annual event
is held nationwide around St. Patrick's Day
where participants shave their heads in return
for pledges of financial support from friends
and family. Participants find that shaving
their heads in solidarity with the 160,000
children who are diagnosed with cancer each year
is a small sacrifice in comparison to what these
children endure, and want to raise money to help
find a cure for children with cancer now and in
the future. Hair donations were also taken for
Locks of Love, an organization which takes human
hair to make wigs for cancer patients who need
them. With EFG's help, celebrities, media and
donors came to support, and helped the
foundation raise over $20k at the
Hollywood event held on March 14.
EFG
was also an integral part of the success of The
Freedom Concert. Philanthropists, S. Robert
& Denise Zeilstra, sponsored the event as an
opportunity to thank the men and women of the
armed services, as well as those who serve in
our police and fire forces for their commitment
and dedication in protecting our country and
local communities. The invite-only concert
featured some of the world's most renowned
musical artists across all genres. The
star-studded concert held on April 4 brought out
1700 attendees and a slew of celebrity guests.
Highlights included a musical and video tribute
to the troops by Ryan Farish and Lizzie Palmer,
as well as moving speeches by Jane Kaczmarek,
Molly Ringwald, Los Angeles County Sheriff Lee
Baca, Pasadena Mayor Bill Bogard, and Pasadena
Fire Chief Dennis Downs.
EFG is proud to be part of these benefits,
says
Peter Philipp Wingsoe,
managing director of
EFG. Even in these tough economic times, it
is important for us to give back. We take great
pride in knowing that our company can make an
impact, whether it is big or small, in trying to
make a difference in other people's lives.
For further information please visit
www.efgpr.com