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Black Tie International:
Heyman Center for Philanthropy and Fundraising |
Ron Bruder EFE
Founder & CEO
Receives
The Heyman Award for
Innovative
Philanthropy
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Ronald Bruder,
Founder and Chief Executive Officer of Education
For Employment Foundation.
Photo by: GMK/Blacktiemagazine
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The Heyman Award for Innovative
Philanthropy was presented to
EFE Founder and CEO Ron Bruder
in recognition of his pioneering
efforts to address youth
unemployment in the Middle East
and North Africa (MENA). EFE
partners with MENA employers and
education experts to develop
training programs that bridge
the gap between what the current
MENA education systems teach and
what the labor market demands.
Employers commit to hiring youth
who successfully complete the
programs – a crucial distinction
that sets EFE apart
from other training organizations. EFE is a network of local, autonomous
affiliate foundations in Egypt,
Jordan, Morocco, West Bank/Gaza
and Yemen.
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Education For Employment Foundation Create
Opportunities |
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Palestinian youth in the
West Bank participate in the
EFE Construction Management Program
Youth unemployment in the Middle East
and North Africa cannot be ignored. With
the world’s highest youth unemployment
at over 25%i and a still expanding youth
demographic, the Middle East and North
Africa (MENA) pays a high price for
joblessness. In a recent study entitled
“The Costs of Youth Exclusion in the
Middle East,” Jad Chaaban, Assistant
Professor of Economics at the American
University of Beirut and former World
Bank economist, estimates that the cost
of youth exclusion is as high as U.S.
$53 billion in Egypt (17 percent of GDP)
and U.S. $1.5 billion in Jordan (7
percent of GDP), just to mention two
examples from the region. However, and
much more importantly, the ill-effects
of youth unemployment cannot and must
not be measured in monetary terms alone:
the most devastating effects, in fact,
are to be found in the breakdown of the
social fabric of entire societies, youth
criminality, despair and desperation,
drug problems, suicides, the political,
social and religious radicalization of
an entire generation, the threat it
poses to national development, and
increased and counter-productive
‘forced’ migrations. Thus, MENA leaders
can simply not afford to ignore the
problem of youth unemployment in their
region.
Addressing the Problem: A Sustainable
Solution to Youth
Unemployment The
Education For Employment Foundation (EFE)
is a relatively new model for career
education leading directly to employment
for youth in the Middle East and North
Africa (MENA). Established in December
of 2002, EFE’s mission is to create
economic and social opportunity through
constructive solutions to the problem of
massive and growing unemployment, by
marrying supply of, and demand for,
human resources.
Drawing on the best educational
expertise in the international
community, EFE links up with local and
locally established international
businesses, and other institutions or
private individuals, to create affiliate
national foundations that provide career
training in vocational, technical, and
managerial skills, directly based on
employers’ demonstrated needs.
These Foundations then work with mostly
private but at times also public sector
partners, to place graduates in jobs.
More specifically, the Foundation helps
to identify existing personnel needs in
a given corporation or institution,
subsequently finding young people with
the required basic education (high
school or academic), who could
potentially fill such needs, provided
they undergo complementary
training. The training programs are
thereby directly linked to a potential
employment, providing an almost
guaranteed job opportunity (current
success rate hovers around 85%) and
stable career paths to graduates,
thereby bringing the benefits of
economic growth and social benefits to
individuals, families local communities
and countries alike First-rate education
and training leading to gainful
employment are essential to the
advancement of individuals, countries,
and entire regions in the global
economy. In the MENA region, there are
too few educational institutions that
provide basic education matching the
requirements of today’s market, and
even fewer technical and career-training
opportunities. This educational
shortfall hinders effective economic and
social development, which severely
limits employment prospects for young
adults and, as seen above, negatively
impacts all of society. By creating new,
unparalleled training and job
opportunities, EFE acts as a catalyst
for economic and social development,
with a direct impact on the country’s
development as a whole.
The EFE training and job-placement
projects demonstrate the core strength
of identifying effective local partners
in industry and civil society, and
helping them take concrete measures to
create economic opportunity for
unemployed youth. The impact of EFE’s
programs lies in the innovative,
replicable model of direct linkage to
mostly private but also public sector
demands. Given the high demand for
quality career training throughout the
region, and the urgent need to correct
the mismatch between educational
curricula and employers’ needs, EFE’s
programs serve as a model for reform and
development of the workforce throughout
the region.
EFE is currently composed of national
foundations in Egypt, Jordan, Morocco,
Palestine (both West Bank and Gaza) and
Yemen, with support offices in Spain and
the United States. The local foundations
implement the programs according to the
needs of each country and sector. Each
foundation is guided by a Board of
Directors composed of prominent and
experienced leaders from academia,
business and civil society,
predominantly from the country in
question, with minority representation
from the U.S., and Europe who are there
to share the experience and
lessons-learned from other countries.
A private US philanthropist has
committed US $10 million to fund EFE’s
initial administrative expenses, and a
European Donor is supporting financially
and in-kind the operations in Europe,
where much of the coordination is
conducted. However, while European and
American individuals and companies, and
to some extent governments, have heavily
invested in these excellent initiatives,
given the immense requirements that
cannot be met by outside sources alone,
there is an urgent need to hugely
scale-up the programs and operations
with the active support of local funds,
be they from governments,
philanthropists or socially responsible
companies. In fact, it is difficult to
ask outside players to alone fund such
activities, if those in the region don’t
partake in an equal measure.
EFE thus believes in the importance of
its operations being fully locally
driven, and to this effect seeks to
build partnerships with such parties who
genuinely wish to see their own
countries develop, and, therefore, seeks
additional funding from governmental and
private sources, both in MENA, Europe
and the US, to be used solely for
education and job creation.
According to a 2007 World Bank analysis,
67% of the population in the region is
24 years or younger. These youth deserve
all the help they can get, as do their
home countries. However, such support
cannot be expected to come solely from
the outside. By supporting the EFE
mission to create opportunities for MENA
youth, MENA leaders, be they public or
private, will be part of the solution to
a problem that plagues the entire
region.
How EFE Operates
EFE brings together business leaders,
educators and government officials in
the Middle East and North Africa to
create employment opportunities for
unemployed youth through world-class
training linked directly to jobs.
Our vision is a vibrant middle class,
into which the currently
under-privileged can emerge, and by
which young people can achieve
livelihoods as well as dignity through
satisfying employment. Our method is to
create market-driven, tailor-made
training courses that will bridge the
mismatch between education and
employment and make graduates
employable.
To achieve our employment-creation goal
on a sustainable basis, we partner with
business leaders, government officials
and educational institutions to form
local not-for-profit foundations
dedicated to youth employment. In each
country, we seek a broad range of
founding board members and a variety of
companies that commit to hire trained
program graduates.
Our replicable, not-for-profit country
programs demonstrates to governments and
society at large, the value of involving
the private sector in educational
planning, and will - in due course -
inspire the development of a for-profit
“career college” industry geared to
employer needs.
The EFE business model:
Governance EFE and local partners create
an autonomous foundation in which they
sharegovernance, with the local sharing
the majority, and provide policy
guidance to a locally recruited CEO, who
is backstopped by EFE project managers.
Funding Until the local foundation can
secure sufficient local project overhead
to cover its own operating costs, EFE
and its local partners share initial
costs. However, over the medium- to
longer term, partners from the region
must step in.
Private Sector Local business partners
commit to hire a specified number of
program graduates, and provide student
sponsorships, pro bono office space,
administrative staff and/or other
in-kind contributions. At times,
however, public entities in need of
young qualified personnel, may make
similar commitments.
Training Working together with local and
international experts, from institutions
such as the Islamic University of Gaza,
Harvard University and Hassan II
University of Casablanca, EFE and its
partners identify training needs, refine
curricula, select trainers and enlist
students for courses.
Alumni Network EFE establishes and
manages alumni networks that provide
ongoing mentoring and online continuing
education for graduates. Alumni able to
do so also give back a small portion of
their first-year salaries, to offer
other youth the same opportunities they
had, thereby creating a strong bond
among alumni and contributing to
sustainability.
Sustainability While grants and
contributions are required to fund
initial project development, in the
longer term, employer sponsorships and
alumni contributions should finance 80-
100% of training delivery costs.
Replicability While each course is
tailored to the needs of a specific
company or institution, we generally
work in sectors in which there is broad
demand. Therefore, we establish
academic, operational and financial
frameworks for each program that can be
replicated in various geographic
settings, cultures and languages.
Reflections from EFE Graduates
“Before joining the EFE program or even
hearing about it the doors were closed
and the tunnels were dark. Thanks to the
people who spent their time and efforts
to design and implement this unique
program. Without the EFE Mini-MBA course
and the efforts that were made, I would
not be here working in a much -respected
company, where you can achieve your
goals and build your career. There is a
very common saying, I think it’s a
Japanese one, that says: ‘Give a man a
fish; you have fed him for today. Teach
a man to fish; and you have fed him for
a lifetime.’ This is what the Mini-MBA
course did: they taught us how to fish
and how to build our careers.” - Mohamed
Ayesh (Palestine)
“I was putting all my efforts into
looking for work, because work is a
human being’s dignity. I was lucky to
participate in the training offered by
EFE. Today, I feel like an active member
of society.”
- Fayçal Jouaibi (Morocco)
“I learned to plan my life, and to be
persistent in pursuing my goals. I
became a positive person I learned how
to manage my time and my resources. I
learned how to make decisions, and to be
decisive. I also learned how to interact
with my work mates and how to reach my
goals in a positive way. Most
importantly, I learned how to be
confident. I am now in control of my
life, more than ever before. Being
employed is just like being re-born.”
-Reena Kulaib (Yemen)
“Each alumnus creates a ring in the
water by sharing his or her experiences
with friends and acquaintances, but one
ring does not suffice. In order to have
maximum impact, we need to cover a
greater surface area; we need to reach
more youth.” […] “This experience has
provided me the happiest days of my
life. It is the result of a collective
effort of a network that aims to develop
the abilities of youth throughout the
world.” - Mohammed Bahlaouane (Morocco)
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www.efefoundation.org
About The George H. Heyman, Jr. Center for
Philanthropy and Fundraising
Now celebrating its 10th year, the Heyman
Center was established to help fundraisers
learn about the complexities in fundraising
and philanthropy and help them become
sensitive to the many ethical issues that
arise in governance and fundraising. The
Heyman Center has now taught more than 3,000
students and provides more than 40 courses
in non-credit Certificate programs. It
offers a two-year Master of Science in
Fundraising and Grantmaking Program.
About the NYU
School of Continuing and Professional
Studies
Established in 1934, NYU-SCPS is among the
several colleges and schools that comprise
New York University, one of the largest
private research universities in the United
States. Through its faculty, curricula, and
vibrant professional and academic networks,
NYU-SCPS captures the expertise of key
sectors where New York leads globally: Real
Estate; Hospitality, Tourism, and Sports
Management; Global Affairs; Philanthropy;
Communications Media, Publishing, Design,
and Digital Arts; Business, Marketing, and
Finance; and the Liberal and Applied Arts,
among others. Rigorous and timely programs
in these and related areas attract
undergraduate and graduate students immersed
in university life, working professionals in
14 graduate degrees, and New Yorkers of all
backgrounds enrolled in approximately 2,500
continuing education courses, certificate
programs, conferences, and seminars
annually. NYU-SCPS is widely considered to
be the most complete example of NYU’s
founding commitment to be “In and Of the
City”—and “In and
Of the World.”
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