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Congratulations Pete Krainik, and the CMO Club for
putting
Philanthropy, Sustainability and Triple Bottom Line
management
on the agenda at a major Chief Marketing Officers
Conference.
Black Tie
International Magazine, has been in the forefront of
promoting
Philanthropy as not some addendum to corporate behavior, but
rather as
an important integral part of a company and it's
brand identity.
Some of the
important points made by the speakers were:
Philanthropy is more than writing checks and companies need
to take the time to develop a formal systematic
Philanthropy policy
Stay close to your community and core skill set, involve all
the employees and systematically measure your activities.
Start slow and build partnerships and expertise, and when
necessary spur on
innovation and change by demanding and documenting results.
Be real and
transparent in your activities and take a hard look at your
own practices. Gibson helped local farmers develop
sustainable forests to produce the wood for their world
famous Guitars.
The Entertainment
Industry Foundation, supports over 300 Charities
and insists on charities working together and leverage
community resources.
The pay off is real
and measurable on the bottom line, and in the new world of
Social Media recommending purchase and rapid transmission of
brand values. Corporate Social Responsibility is a valuable
and broadly
recognized asset.
We look forward to a
continued conversation
Gerard Mc Keon
Publisher
Black Tie International Magazine
www.thecmoclub.com
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